Attracting the attention of potential customers is a topic which every company has to address. With moving images, the customer’s attention span and linger time lasts for about two minutes, and this fact makes the image film a strong advertising tool. During this thesis an image film is produced for the ice cream company Tobs Pops, which aims to increase awareness of the product. This bachelor’s thesis looks at the conception, implementation, effect and resulting success of image films.
Bachelor's thesis
Tobs Pops | An image film for the ice cream company
The conception, implementation, effect and resulting success of image films
