The poster is one of the most relevant forms of communication if you want to publicly advertise something, or transport compressed information. Although the areas of use differ, the overall function of advertising something remains unchanged. Digital media offer new forms of communication, which in turn lower the value of analog posters. Nevertheless, other methods of information distribution and publication are currently being developed. In recent years the animated poster has established itself. It captivates its audience through an innovative design form, and promises increased attention.