What I studied:
- Master’s degree – Global Strategic Decision Making
⭐ My job: Business Development Manger at MAKR GmbH in Graz, AUSTRIA.
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“For me, successful international strategy means understanding numbers, culture, and people equally – because often it’s the small details that determine major success.”
Nina Böhm combines strategic thinking, international sales expertise, and intercultural sensitivity to successfully navigate global markets, particularly in Latin America.
How to reach me: My Friendship Book Entry
Me in three emojis:
🌍 Global mindset and cultural awareness
🧭 Strategic direction, leadership focus
🎯 Strategic focus and goal orientation
In my free time: I study Spanish and Portuguese
I do all kinds of sports, gym, snowboarding, mountain biking, hiking…
I travel around the world
The coolest internship/project was: Racing Team – Team leader for the Business Plan Department at FH JOANNEUM
I spent my semester abroad in: Argentina
When I was little, I wanted to be a TV host, today I am a Sales and Business Development Manager.
If I hadn’t studied Global Strategic Management, I would be: less confident to work in a crazy industry
Here is where I spent my time after the lectures: in the gym
The best food on campus: Spar
My favorite spot on campus: Rooftop terrasse, red booths
This is how I celebrated my graduation: With my family and friends in a restaurant
Tell us what your job is, without telling us what your job is: I turn football passion, local regulations, and sharp odds into products that make sense for LatAm markets and still perform commercially.
About my studies
If my studies were a animal, it would be: Duracell bunny – reacting fast to everything
What you definitely learn in my study programme: How to really present yourself and every topic that will come your way
The best course was: Global Strategic Decision Making
This course was a challenge for me: Research Methods and Statistics
Fun fact from my studies? Useless knowledge? Some companies fail abroad not because of bad products, but because they translate their slogans poorly. For example: Pepsi in China: Slogan “Pepsi brings you back to life” was translated as “Pepsi brings your ancestors back from the grave.”
My advice for you
Studying Global Strategic Management taught me how companies grow and compete internationally, and how strategy isn’t just about numbers. It’s also about culture, people, and context. You learn to see the big picture: why some companies succeed abroad, why some fail, and how small decisions can make a huge difference.
What everybody should also take from Global Strategic Management, are the people, friends and therefore network you create. In Graz and in the semester abroad. So many talented and smart people in one place are not found twice in your life.
About my job
I work as a Business Development Manager at MAKR GmbH in Graz, where I operate at the intersection of international sales, strategy, and market adaptation. My role involves understanding complex conditions such as local regulations, cultural differences, and market mechanics, and turning them into products that succeed in the market – especially in Latin America.
My studies in Global Strategic Management provided me with a strong strategic and intercultural foundation. Skills in market analysis, project management, negotiation, and the experience from my semester abroad in Argentina have been particularly valuable. Today, I use my language skills and knowledge of international markets to acquire new clients, build sustainable business relationships, and drive growth in global markets.
Our Graduates
Would you like to get to know other FH JOANNEUM graduates and find out more about their studies and career paths? You can find all the portraits here.