A few advertisements deliver challenging messages regarding traditional gender stereotypes. How that impacts the advertisement branch and how Islamic State Television portrays the female body and women when it comes to gender stereotypes are some of the interesting topics of this guest speech and paper presentation by Azra Ghandeharion, PhD, from the Department of English Literature and Cultural Studies, Faculty of Letters and Humanities, Ferdowsi University of Mashhad, Iran.
Azra Ghandeharion has been an assistant professor of English literature and cultural studies at Ferdowsi University of Mashhad (Iran) since 2013. Her interest in interdisciplinary studies motivated her to introduce “Literature and Media Studies” for the first time in Iran on graduate level. Being specialized in new historicism and cultural studies, she organized numerous panels related to Iranian studies, adaptation studies, advertisement studies and media literacy. Her interest in research includes contemporary Middle Eastern art and culture. Her emphasis is on ‘Otherness’ issues, adaptation, appropriation, body politics, and literature of diaspora. Her academic research encompasses the revision and re-narration of Western culture and literature in the Middle East. Her critical interests cover the competing discourse of society in popular culture.
Her recent publication regarding advertisement studies includes: “Governmental Discourses in Advertising on Iran’s State Television”, “Iranian Advertisements: A Postcolonial Semiotic Reading”, “Stereotyped Utopia: The Imaginary word of Iranian Advertisement” and “When Colonialism and Anti-Colonialism Synthesize: Critical Discourse Analysis of Iran’s State TV Advertisements”.