Red Dot 2023: Best of the Best for Think Responsibly

Why should designers even consider old analog techniques in our digital world? The author of this bachelor’s thesis decided to find the answer to this question and got to know the world of letters anew on her journey through letterpress printing — it is like really reading for the first time. Design elements, materials, colour, shape, and contact pressure can be adjusted fully autonomously in these processes. Exposure to the analog process should be seen not only as useful but as a foundation.

This book is a declaration of love to letterpress printing, it is an invitation to awaken one’s senses and dive into the world of Gutenberg. A journey into the past that shows us why learning analog techniques still makes sense today and, in combination with digitization, can help us to design more thoughtfully.