This bachelor’s thesis examines the fundamental principles of brand identity, positioning, and branding, with a particular focus on the role of sound branding in modern brand management. In the theoretical part, brands were defined as identification and differentiation features, and their strategic positioning is analysed to create emotional connections with the target group.
Another focus was on sound generation with the help of synthesisers, which serve as central tools for designing creative sounds. These synthesisers enable precise sound design through functions such as modulation, filtering, and envelope control and can therefore form the basis for the development of sound logos. In the practical part, theoretical knowledge was applied to develop an acoustic brand identity.
