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Bachelor's Thesis | Information Design

REWORKED – Branding a start up tailor’s shop

REWORKED – Branding eines Start-up-Schneidereiunternehmens 3

© FH JOANNEUM / Information Design

This bachelor’s thesis gives a detailed insight into the design process of a corporate design for a young, emerging business. The author light on the different inspirations that came into place and the principles on which this one- woman-company builds to form a strong brand and guarantee a successful launch into the market. The client’s desire to promote and exemplify the sustainable production of clothing and lifestyle were key requirements to weigh in on every design decision made during the process from start to finish. The goal is to live up to these standards and manage the company sustainably.

Photo: © FH JOANNEUM / Information Design

Photo: © FH JOANNEUM / Information Design

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