UI/UX Design meets Startup Culture

With its digital platform, the startup loomobox offers a solution for creating visual content. The aim of the master’s thesis is to find out how user experience design and user interface design can be successfully integrated into an agile working environment in order to create a positive user experience with loomobox’s digital product. Firstly, a definition of user experience design and user interface design was provided. In the design part of the master’s thesis, a draft for a product image configurator was created. The test results show that the loomobox website can be enhanced by prioritising and reformulating content. In addition, a user‒friendly basic structure for the configurator emerges from the design approach developed.