Bachelor's thesis

And Now | A city guide

The itinerary for a successful brand identity.

Vorlage Bachelorarbeiten Deu. (Copy) (Copy) 21

Given the massive amount of travel information available online, planning a trip often turns out to be a journey in itself. However, the city guide And Now organizes and filters data beforehand, and only displays the aspects of a city which are most relevant in order to choose a destination. Restaurant reviews and long lists of popular attractions remain the expertise of already existing guides, while And Now concentrates on the atmosphere of a destination, and highlights the characteristics which distinguish it from other places. The goal is to provide a comprehensive impression of the character of a city with as little information as possible. Bon voyage!