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Research

BMW SAILEFFICIENT / Hydrofoil Sailing Boat

Master thesis in cooperation with BMW/Munich
BMW SAILEFFICIENT / Tragflächen-Segelboot

The BMW SailEfficient design concept communicates BMW brand values such as efficiency, dynamics and the joy of driving. The current change in customer values is a formidable challenge to providers of mobility like BMW. A new kind of BMW-experience is created by blending real and digital content in the event-based use of the SailEfficient concept on the water, thus generating attention within the potential target groups.

Hans Nikolaus Steen © FH JOANNEUM / Industrial Design

Hans Nikolaus Steen © FH JOANNEUM / Industrial Design

Hans Nikolaus Steen © FH JOANNEUM / Industrial Design

Hans Nikolaus Steen © FH JOANNEUM / Industrial Design

Hans Nikolaus Steen © FH JOANNEUM / Industrial Design

Hans Nikolaus Steen © FH JOANNEUM / Industrial Design

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