Master's Thesis | Exhibition Design
More than just a shop
A multifunctional, timeless shop concept for the Egger Fashion House
The customers are at the center of attention for the Egger Fashion House in Vienna. During the creation of a new shop design according to the theoretical exploration of the topics of visual marketing and trends, special attention was given to making shopping experiences possible. How does shop‒fitting relate to these experiences, or can it even be responsible for them? The goal behind the concept was to highlight the timelessness and thus sustainability of the interior, without neglecting the current trends.