Music video is a widely used term in the film and media industry. Since the development of the Internet and the resulting video platforms, it has become an indispensable part of our times. But how relevant are these videos for our society?
Since the beginning of the 20th century, attempts have been made to combine music with film, not only to show the artists behind it but also to underline the emotions of the song. The entertainment of the audience is another aspect of these films. Music videos can be sad, make someone laugh, or have a socially relevant message. The author gives an overview of the creation, development, and production of music videos. The effects and benefits of the videos are discussed in more detail. Part of the bachelor’s thesis relates to a project assignment. For this purpose, a music video was produced for the Austrian band Plusminus.