Master's Thesis | Exhibition Design

Shop of the Future. Stationary retail

Shop of the Future

Based on opinions of renowned industry experts, this master’s thesis proposes hypotheses about current and upcoming developments in retail. After a historical journey through different marketplaces of the past, the author explains which challenges retailers face today as well as which approaches may be used to ensure a lasting role in the business landscape. Finally, a concept for a fictional eyewear store is used to explain the most promising technological, conceptual, and creative solutions.