The Swarovski 4You represents a bespoke and personalized pair of binoculars featuring adjustable eyepieces, removable optical cores, distance pieces, as well as a variety of outer shell designs. Customers may make a pre-selection online followed by a consultation with a specialized optician to assess the individual vision parameters. Subsequently, the data will be transformed by Swarovski into a fully personalized solution. Furthermore, the idea of using a belt-driven focusing mechanism offers both precision as well as resistance against the ingress of foreign objects (such as water and dust). This outdoor concept is completed by a monolithic protective case.