For birders, the perception of sounds plays a criti¬cal role in locating subjects. For hearing impaired persons, it is therefore dif¬ficult to fully enjoy the observation of birds. The Swarovski “hear and now” binoculars feature the innovative possibility to acoustically locate the source of bird sounds with the help of two “lis¬tening funnels”. Two microphones capture sounds from afar and transmit them to the user’s hearing aids or headphones via Bluetooth. Sustainability aspects have been addressed with a design that can be fully disassembled and repaired.