Woom Kicks / Cycling Shoe

The project aims to promote correct body and foot positions when cycling, improve visibility on the road and at the same time reposition the Woom brand as a lifestyle brand. Shape and colour were used to guide the foot into the correct position. This is made possible by a special pedal that is adapted to the shape of the sole. Integrated into the pedal are lights that project a pattern onto the floor. Almost all of the shoe’s materials are biodegradable or can be recycled.