Woom Kicks / Cycling Shoe
In cooperation with woom
The project aims to promote correct body and foot positions when cycling, improve visibility on the road and at the same time reposition the Woom brand as a lifestyle brand. Shape and colour were used to guide the foot into the correct position. This is made possible by a special pedal that is adapted to the shape of the sole. Integrated into the pedal are lights that project a pattern onto the floor. Almost all of the shoe’s materials are biodegradable or can be recycled.