Quality of Life and Sustainability in Tourism

This Master’s degree programme focuses on practical experience as well as theory-based content. Working as part of a team, you will be responsible for a project of your choice to be completed for a real-life customer over the first two semesters. Your project team will include Bachelor’s students who will help to organise the projects under your direction. This exercise will help to kick-start your professional career: you will have to communicate with the customers and implement their specifications, while also proving your communication and organisation skills as the team leader.

Digitalisation has caused major changes in guest expectations in recent years. The challenge now is that communication is no longer a one-way process. Guests buy products, talk about them and, in doing so, stimulate others to follow suit. The result is increased emotional involvement.

In the Customer Journey project students analysed the current status of guest interaction points in the Parktherme Bad Radkersburg before digitally visualising the results. This analysis was used to draw up recommendations for operative marketing measures.

• Duration: two semesters
• Semester: 1st and 2nd semester
• Project manager and contact: Lisa Markl
• Students:
• Lisa Markl
• Isabel Lipps
• Katharina Reinisch