AtLETyC – Athletes Learning Entrepreneurship


The European Commission declared in 2007 in its “White paper on Sport” the importance to provide “Dual Career” training for young sportsmen and sportswomen already in an early stage in order to ensure the reintegration of professional sportspersons into the labour market at the end of their sporting careers. “Dual career” arrangements should allow Athletes to benefit from their sporting career as well to be well prepared for the time after their active sporting careers and to choose sport AND education.

AtLETyC will open a new opportunity to Athletes and a new direction in their lives. AtLETyC provides educational training on Entrepreneurship at postsecondary (VET and tertiary) level to Athletes. After the participation in the AtLETyC training programme they will be better educated and will even be able to create new jobs.

The specific objectives of AtLETyC are:
  • To develop a vocational and/or higher education course on Entrepreneurship Athletes which will be offered in modules
  • To develop tailor-made training as the best solution

The training will be composed of web-based modules and face-to-face modules according the Blended Learning-Concept:

  • General MOOC-based modules in English on overlapping topics, e.g. Marketing, Business Plan, equal in all partner countries

  • Special modules with country specific learning content, e.g. Business law, Accounting, Corporate foundations law, in form of face-to-face training in the language of the partner

The new AtLETyC approach shall provide Athletes with a new career path and decrease unemployment. The training programme can easily be tailored to the needs of others and transferred to other countries and regions in Europe.

Target group:
  • Elite athletes including athletes with a disability as well as retired athletes aged between 18 and 35
  • Sportsmen and Sportswomen who are talented

Athletes are dedicated to achieving results and have an attitude and the capability to be the best and to succeed.

Project partners:
  • FH JOANNEUM Gesellschaft mbH (FHJ)
  • Verein Karriere Danach (KADA)
  • WUS Austria (WUS)
  • National Olympic Committee Bosnia & Herzegovina (OKBIH)
  • University of Sarajevo (Univerzitet u Sarajevu, Fakultet sporta i tjelesnog odgoja) (FASTO)
  • Hungarian University of Physical Education (HUPE)
  • Lithuanian Union of Sports Federations (Lietuvos sporto federaciju sajunga) (LSFS)
  • Lithuanian Sports University (Lietuvos sporto universitetas) (LSU)
  • Italian Culture and Sport Association (AICS)
  • University of Turin, Università di Torino (UNITO)