Canyon Connected Gravity / E-Bike
Reinterpretation of the E-Mountainbike Experience in cooperation with Canyon
With the popularity of the E-Bikes it looked like the industry would get a new reason to reinvent the wheel, but currently they try very hard to hide the fact that it`s electric driven. E-bikes are their own vehicle category, and they might as well look and feel unique. That sentiment was the basis for this project: a unique bicycle with a sculpted body somewhere between motorcycle and bicycle. Instead of just the appearance also the whole product experience and philosophy around the vehicle should be designed in a whole new way in order to fit the needs of a new generation of riders.