Rahel Anne Bailie




Activity at FH Joanneum

Lecturer in the Content Strategy Master's Program at FH-Joanneum, as well as a supervisor of Masters theses, and a participant in the curriculum development committee


Academic education and relevant professional development

  • BA (with Distinction), Major in Creative Writing; Concordia University, Montreal, Quebec, Canada
  • Certificate, Management in Not-for-Profit and Voluntary Sector; Centre for Philanthropy, Simon Fraser University Continuing Studies
  • Certificate, Content Strategy; The Rockley Group
  • Accreditation, Cognitive Edge Consulting Method; Cognitive Edge Conaulting Group
  • Certified Professional, Usability and User Experience (CPUX-F), International Software Quality Institute

Work Experience

Work experience relevant to content and publishing

  • Chief Knowledge Officer and Head of Content Strategy, Scroll LLP, London, UK - 2015-present
  • President and Principal Content Strategy Consultant, Intentional Design Inc, Vancouver, BC, Canada - 2002-2015
  • Team Lead/Senior Technical Communicator, Trillium Digital Systems (division of Intel), Vancouver, BC, Canada - 1999-2002
  • Senior Technical Communicator, Castleton/Newbridge Networks (bought by Alcatel), Vancouver, BC, Canada - 1997-1999
  • Manager, Publishing Program, Legal Services Society of BC, Vancouver, BC, Canada - 1992-1997
  • Publication Specialist, Philips Electronics, Montreal, Quebec, Canada - 1989-1992

Teaching experience

Teaching at post-secondary institutions and private workshops

  • Structured Content for Content Management Systems, Information Architecture course developer, instructor, Document Design, Plain Language, Technical Writing Certificate Program, Simon Fraser University
  • Information Development and Design, The University of British Columbia
  • Information Architecture (online technology programs), Information Architecture/Content Development/Info, The University of British Columbia

Memberships and volunteer activities

These are paid memberships, aside from informal meetups

  • Fellow, Royal Society for the encouragement of Arts, Manufacturing, and Commerce
  • Fellow, Society for Technical Communication
  • Member, Information Architecture Institute
  • Member, User Experience Professionals Association
  • Member, Content Management Professionals

These are the major volunteer activities

  • Coordinator, London Content Strategy meetup and Content, Seriously meetup
  • Facilitator, Content Strategy Workshops
  • Digital Strategy Advisory Group member, City of Vancouver
  • Board member, international level; co-founder and chair of Canada West community, Content Management Professionals Association
  • Board member, international level; president, Canada West Coast chapter; Society for Technical Communication
  • Advisory committee member, The University of British Columbia
  • Development and Design Program, Lead Advisor, Information Development and Design Advisory Committee
  • Advisory committee member, Simon Fraser University


Book author, editor, or contributor

  • Abel, Scott, Bailie, Rahel Anne. (2014) The Language of Content Strategy. XML Press
  • Bailie, Rahel Anne, Urbina, Noz. (2013) Content Strategy: Connecting the dots between business, brand, and benefits. XML Press.
  • Gallon, Ray. (2016). The Language of Technical Communication. XML Press.
  • Buie, Elizabeth, Murray, Dianne (Eds.) (2012) Chapter 10 of Usability in Government Systems: User Experience Design for Citizens and Public Servants. Morgan Kaufmann.

Journals and association magazines

  • Bailie, Rahel Anne, Huset, Jeffrey. (2015) The Effect of Content Management Technologies on Writing Styles and Processes: Two Case Studies,” in Andersen, Rebekka, Batova, Tatiana (Eds.), Content Management —Perspectives From the Trenches. (pp. 242-246) IEEE Transactions on Professional Communication ( Volume: 58, Issue: 3, Sept. 2015 ).
  • Bailie, Rahel Anne. (2015) Why We Need to Embrace Social Business in tcworld.
  • Bailie, Rahel Anne. (2013) A Methology for Content Strategy in STC Intercom.
  • Bailie, Rahel Anne. (2011) What's the Buzz about Content Strategy in tcworld.
  • Bailie, Rahel Anne. (2009) Anticipating the impact of content convergence in Multilingual.
  • Bailie, Rahel Anne. (2009) Technical Communication's Value Proposition: Providing Value and Return on Investment in STC Intercom
  • Bailie, Rahel Anne. (2007) World of Opportunities in STC Intercom.
  • Bailie, Rahel Anne, Ryckborst, Jerome. (2002) Reaching Global Audiences: Doing More with Less in STC Intercom.

Online industry publications

  • Bailie, Rahel Anne. (2017) Expanding Content Scope to Drive Customer Information Needs. Adobe.
  • Bailie, Rahel Anne. (2015) Intelligent Content: The Best Dinner Party Ever. Content Marketing Institute.
  • Bailie, Rahel Anne. (2014) Why Content Marketers Need to Know about Content Strategy. The Content Wrangler.
  • Bailie, Rahel Anne. (2009) A Content Strategy Primer. The Content Wrangler.
  • Bailie, Rahel Anne. (2007) How to Develop a Great FAQ Page for an Online Course. Elearn.

Selected Slideshare presentations

  • Trends in Content Strategy
  • What's Your Business Problem: Selling Content Strategy
  • Learning from a Connected Africa
  • Strategist, Consultant, Advisor: Which are you?
  • Bailie, Rahel Anne, Gericke, Christian. Ambassadors for the UN of Content
  • Localisation Best Practices Start with the Source
  • Marketing Content Is not Content Marketing
  • Localisation as Business Benefit
  • Content Strategy: A Bridge to Digital Strategy
  • Content as a Business Asset
  • A Professional Carol: The Past, Present, and Future of Content Strategy
  • The UX of Content
  • Getting to Success: Implementing a Content Strategy
  • Do You Trust Me Now?: Content in the Age of Social Media
  • Global Presence, Many Sources: A Content Strategy for High-Volume Content Providers
  • Powered by Content: How Content Done Right Fuels Social Business
  • Implementing CODA
  • Good Products Deserve Good Content
  • Stories That Sell: What Content Marketing Can Learn from Content Engineering
  • The Nuts and Bolts of Content Engineering
  • Social Business Initiatives: Identification and Responsible Implementation
  • The Role of Content Strategy in the Remaking of Vancouver Online
  • Technical Communication Meets Content Marketing
  • Cooking with COPE Content Strategies
  • Governance in Intelligent Content Projects
  • Content Strategy in a Content Economy
  • The Big C: Content Strategy as a Design Framework