Science Story Being a successful influencer! Or: What is content strategy, actually?
Senior Lecturer Irene Michl on content strategy.
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Department for Media & Design
Content Strategy
Designing digital communications is an essential task in every organisation. On the degree programme you will learn to systematically structure content so that it supports the organisation’s goals, focuses on the needs of the users, and can be effectively employed by all those involved.
Designing digital communications is an essential task in every organisation. On the degree programme you will learn to systematically structure content so that it supports the organisation’s goals, focuses on the needs of the users, and can be effectively employed by all those involved.
Find out more about the degree programme
Admissions
Before you start your degree programme you have to apply and go through the admissions procedure. Here you can read up on this and find the most important dates and deadlines.
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My Studies
Here you can find everything you need to know about the course: course content, student and research projects, dates of teaching and the teaching staff.
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After Graduation
Many different occupational fields and career opportunities are open to you as a graduate of our degree programme. Find out here what you can do.
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