Quality of Life and Sustainability in Tourism

Business Excellence Management | Lecture/Practical (IL) | Coursecode: m250370108

Language of instruction German

Needs Analysis and Brand Management

2.00

ECTS

2.00

SWS

Students learn the basics of systematic and dynamic needs analysis and introduced to brand management. In this course, students will discuss brand development, brand introduction and brand management processes and models using examples from the health, tourism and services industries. Value-added calculations are used to establish the economic relevance of brand management. This course compares the most significant brand value calculation methods and critically analyses their suitability. Traditional analysis tools are also compared to solution tools and discussed.

Business Excellence Management | Lecture (VO) | Coursecode: m250370109

Language of instruction German

Quality and Risk Management#

2.00

ECTS

2.00

SWS

In this course, students receive an industry-independent theoretical overview of the history, goals and instruments of quality management. Students are also introduced to several different certifiable quality labels and seals. A special focus is placed on quality management in the services industry. Risk management convers measures for systematically recognising, analysing, assessing and monitoring risks, such as financial risks, sales risks, risks posed by competitors and in-company risks. Instruments for measuring and assessing risks (e.g. FMEA) are presented through practical examples, and exercises are conducted to practice the appliction of such instruments thoroughly.

Business Excellence Management | Lecture/Practical (IL) | Coursecode: m250370107

Language of instruction German

Strategic Management

3.00

ECTS

2.00

SWS

Students are taught the basics of strategic management at a segment level and corporate level using an ideal-typical strategy process consisting of strategic analysis, the formulation and selection of strategy alternatives and strategy implementation. This course also introduces students to strategic management instruments such as potential analysis, balanced scorecard and portfolio analysis.

Economics and Ethics | Lecture/Practical (IL) | Coursecode: m250370105

Language of instruction German

Ethics and Social Responsibility

2.00

ECTS

2.00

SWS

Based on the general basic concepts of ethics, students will gain knowledge of the ethical factors affecting health, tourism and sports. Various instruments supporting ethical decision making are introduced. Students also learn about responsible corporate behavior in their areas of activity within the context of ecologically relevant aspects and within the context of relationships with employees and exchanges with relevant stakeholder and interest groups.

Economics and Ethics | Lecture (VO) | Coursecode: m250370106

Language of instruction English

New political Economy

2.00

ECTS

1.00

SWS

Political decisions represent one factor which influences economic development. Based on an introduction to economics, this course will focus primarily on the influencing factors which have a large impact on economic development. Furthermore, determinants affecting political decision-making and actions will be discussed in detail. Using practical case studies, the opportunities and risks of competing and complementary economic and political goals will be analysed to develop highly rational solutions for both fields.

Modultitel Englisch | Lecture/Practical (IL) | Coursecode: m250370102

Language of instruction German

Health Promoting Lifestyle

1.50

ECTS

2.00

SWS

This course teaches students the relationships between lifestyle factors, such as the relationship of movement and nutrition to health and tourism. Students are also introduced to lifestyle change and trend development/recognition theory. Within this context, students learn about trend and lifestyle sports, as well as nutrition trends.

Modultitel Englisch | Practical (UE) | Coursecode: m250370101

Language of instruction German

Health, Tourism and Sport Management Orientation

0.50

ECTS

1.00

SWS

Students gain an understanding of the specific study program and get to know the software solutions used at FH JOANNEUM and at the institute. Furthermore, students get an overview of the main topics of the curriculum. The course provides insights into the interrelations between health, tourism, sports and management.

Research and Project Management I | Project Thesis (PA) | Coursecode: m250370104

Language of instruction German

Research and Project Work I

5.00

ECTS

2.00

SWS

Students work in teams to plan a specific project based on the project management principles and methods of IPMA (International Project Management Association). Team building and team development are central theoretical and application-oriented components of the course. These projects are oriented towards the subject areas of the student’s specialization. Both internal research projects and external projects, which are brought in by companies or non-profit organizations, are defined.

Research and Project Management I | Lecture/Practical (IL) | Coursecode: m250370103

Language of instruction German

Statistics and Research Methods I

3.00

ECTS

2.00

SWS

Students learn research methods and techniques in health, tourism, sports and economic sciences. After completing the course, students should have a basic knowledge of systematic literature research, be able to critically analyze research articles in terms of structure, methods, results and discussion, know different possibilities of qualitative and quantitative survey methods, have in-depth knowledge of special qualitative and quantitative data collection methods and be able to apply them in practice.

Designing Tourism Experiences | Lecture/Practical (IL) | Coursecode: m250370111

Language of instruction German

Customer Relationship Management

3.00

ECTS

2.00

SWS

The course deals with the paramount importance of customer orientation for the success of products and, in addition, of companies. The different instruments for building, maintaining and deepening customer relationships, such as multi-channel, revitalization, opportunity, campaign and complaint management, are discussed in depth. Finally, relevant techniques for using them in practice are taught.

Designing Tourism Experiences | Lecture (VO) | Coursecode: m250370112

Language of instruction German

Economic factor sports tourism / -events

3.00

ECTS

2.00

SWS

This course introduces students to the development and significance of sport tourism from an individual, social, ecological and economical perspective. Students will also be presented with and discuss the different manifestations of sport tourism, as well as its problems and results, from a scientific point of view. This course places a special focus on the analysis of sporting events.

Designing Tourism Experiences | Lecture/Practical (IL) | Coursecode: m250370110

Language of instruction English

Service Design and Hospitality

3.00

ECTS

2.00

SWS

In this course, students develop the central elements of a leisure and tourism product and work through the key steps of the product’s development, from initial conception to market readiness. They acquire knowledge of target group orientation, perception psychology and customer communication, while delving deeper into the individual product elements, quality management and e-marketing.

Basics Eventmanagement | Lecture/Practical (IL) | Coursecode: m250370206

Language of instruction German

Event Conception and Production

4.00

ECTS

3.00

SWS

Students acquire knowledge about the conception and organization of events, their staging and implementation. In doing so, special attention is paid to personnel and employee management and budgeting. Further areas of focus are ticketing, event software and apps, as well as augmented reality. As part of an event design process, students are required to design a real event and present it in a pitch. During the excursion, students get to know various event concepts.

Research and Project Management II | Project Thesis (PA) | Coursecode: m250370202

Language of instruction German

Research and Project Work II

5.00

ECTS

2.00

SWS

The students work in teams to carry out a specific project on the basis of the planned work packages and implementation steps from the previous planning phase, and present the results publicly. Team building and team development are central theoretical and application-oriented components of the course. The topics are oriented towards the specializations of the course. Both internal research projects and external projects, which are brought in by companies or non-profit organizations, are carried out.

Research and Project Management II | Lecture/Practical (IL) | Coursecode: m250370201

Language of instruction German

Statistics and Research Methods II

3.00

ECTS

2.00

SWS

This course teaches students applied statistics and the processing of quantitative data in the areas of health, tourism and economics. Upon completion of this course, students will be able to perform descriptive and inductive analyses using the statistics program SPSS and interpret results. They will also be able to process qualitative data and apply content analysis techniques.

Resource Management | Lecture/Practical (IL) | Coursecode: m250370203

Language of instruction German

Financing and Investment

3.00

ECTS

2.00

SWS

This course discusses both the financial sector and investment as related areas within a company. A special focus is placed on application scenarios in the tourism, health and sport sectors. Financial management tasks and goals as well as financial and investment planning are covered. Investment calculation is discussed based on real investments and financial investments. The course also introduces additional variables which influence investment decisions. Financing is illustrated using hands-on examples of bank financing and equity financing.

Resource Management | Lecture/Practical (IL) | Coursecode: m250370204

Language of instruction German

Leadership and Human Resources Management

3.00

ECTS

2.00

SWS

In this course, students will acquire skills and knowledge in the areas of leadership (demands on executives, management concepts, management styles, character theories, behaviour theories, competency models, new leadership models) and human resource management (basic principles, personnel marketing, recruiting, personnel development, management development, salary and bonus systems, personnel administration, personnel controlling, personnel information systems).

Resource Management | Lecture/Practical (IL) | Coursecode: m250370205

Language of instruction German

Occupational health management and organizational development

3.00

ECTS

2.00

SWS

This course teaches students methods for the high-quality development of health promotion conditions, structures and processes in companies as well as the enabling of health-promoting behaviour in employees. In addition to acquiring management competencies for the procedural integration of company health management in the structural and operational organisation and scientific methods for assessing effectiveness, students learn how to apply organisational development concepts. This course also addresses issues regarding the transformation and future of work and discusses them in detail using practical examples.

Sustainability and Tourism | Lecture/Practical (IL) | Coursecode: m250370209

Language of instruction German

Balanced Resource Management in Tourism

2.00

ECTS

1.00

SWS

In the context of the growing significance of tourism for regional and national economies, this course teaches students how to identify the diverse resources required for tourism both inside and outside of tourism companies and organisations. Interdisciplinary methods for measuring the economic, sociocultural, ecological and political effects of tourism are discussed and used as the basis for the development of strategies for sustainable resource management using modern management instruments in case studies.

Sustainability and Tourism | Lecture/Practical (IL) | Coursecode: m250370208

Language of instruction German

Health and Nature Tourism

3.00

ECTS

2.00

SWS

In this course, students acquire an in-depth knowledge of nature as a complex resource worthy of protection for health promotion in the form of experience-based tourism products, while taking current trends into consideration. Using best practice examples, challenges and solutions in the area of sustainable nature tourism are analysed from an interdisciplinary perspective with a special focus on the aspects of stakeholder needs, regional development, product design and marketing, and determinants for marketable health tourism products derived from these considerations.

Sustainability and Tourism | Lecture/Practical (IL) | Coursecode: m250370207

Language of instruction English

Leisure Management and Culture Tourism

4.00

ECTS

3.00

SWS

The course teaches the diverse phenomena of leisure and their significance for tourism. Various leisure projects and programs are presented and analyzed in terms of their tourism potential for the students’ regions of origin, with the aim of developing leisure products for special groups of people. In addition, students are familiarized with the central instruments of cultural tourism management and learn how to apply them in practice to specific regions. Finally, the special field of themed gastronomy and its defining principles are taught.

Communication and Change Management | Lecture/Practical (IL) | Coursecode: m250370302

Language of instruction German

Change Management and Organisational Development

3.00

ECTS

2.00

SWS

This course gives students an overview of the basic change models and the ideal steps of a change plan. They learn the different phases and challenges (location selection, stakeholder analysis and the development of a communication concept, the development of a vision and long-term strategies, the design of change architectures, how to overcome resistance, leadership during change etc.) as well as the associated processing methods. In the second part of this course, students use specific practical cases to exercise and reflect on the application and implementation of these methods and phases.

Communication and Change Management | Lecture (VO) | Coursecode: m250370301

Language of instruction German

Networking and Business Communication

1.00

ECTS

1.00

SWS

Students learn strategies for forging and fostering (business) contacts and building up their own network. Various network types are described, and the defining features of a good network as well as how to become network-attractive are explained. Students also learn how to start their own networks and how to master a confident presence on the social stage.

Entrepreneurship | Lecture/Practical (IL) | Coursecode: m250370303

Language of instruction German

Entrepreneurship and Start-up

3.00

ECTS

2.00

SWS

In this course, students learn the key elements and processes of entrepreneurship. The recognition of entrepreneurial opportunities and quantitative and qualitative assessment are discussed, and an ideal start-up process is acted out. In this process, the main tasks, opportunities, risks and key success metrics (evaluations) that follow the creation of a business are explained. Students are also taught the significance of innovation, strategy and business models, marketing, start-up financing, and legal parameters, as well as the business and master plans. Case studies, specifically in the areas of health, tourism, sport and events, are used as practical examples.

Entrepreneurship | Lecture (VO) | Coursecode: m250370304

Language of instruction German

Sales Management

1.00

ECTS

1.00

SWS

This course discusses strategic approaches to the fundamental course of action in sales. A special focus is placed on customers, competitive advantages, sales channels and price policy. The course also covers the structure of sales organisations, personnel management and the sales culture. The significance and instruments of information management in sales is also touched on. Elements of customer relationship management are introduced. Case studies in the areas of tourism and healthcare operations, as well as the sport and event sector are use as practical examples.

Law | Lecture (VO) | Coursecode: m250370305

Language of instruction German

Economic and Fiscal Law

3.00

ECTS

2.00

SWS

In this course, students are introduced to Austrian tax law and its systematic functionality using the example of a model business start-up to explore tax consequences and structuring possibilities. This course also discusses corporate law, trade law, company law and insolvency law using practical examples. The sample “operation” of a company is used to illustrate the practical application of all areas of law. Within this context, topics related to corporate law, civil law and criminal law which are relevant to business are presented and discussed. Procedural legality and current trends in legislation and jurisdiction round out the list of topics.

Law | Lecture (VO) | Coursecode: m250370306

Language of instruction German

Labour Law

3.00

ECTS

2.00

SWS

In this course, students acquire in-depth knowledge of Austrian labour law with a focus on individual labour law (employment contract law) with the goal of acquiring the orientation within the Austrian labour law system needed to work as a future human resources manager (personnel responsibility) and devise actions derived from that orientation, as well as to contribute to the structuring of procedural workflows. Students acquire the ability to interpret and discursively solve specific legal questions related to labour law in practical scenarios based on the current high court jurisdiction.

Management of Health Tourism Facilities | Lecture/Practical (IL) | Coursecode: m250370307

Language of instruction German

Leisure and Tourism Economics

2.00

ECTS

1.00

SWS

This course discusses the economics of leisure and tourism and the main features, organisational forms and goals of leisure and tourism policy at a national and international level using practical examples. Students create a concept for a tourism region in Austria or in a neighbouring country, while taking into account the economic and market situation, as well as the initial tourism situation. This course also elaborates on tourism policy goals and measures and discusses their implementation.

Management of Health Tourism Facilities | Lecture/Practical (IL) | Coursecode: m250370308

Language of instruction German

Spa Management

3.00

ECTS

2.00

SWS

In this course, students are introduced to the basic types of thermal springs and spas, as well as the structures of the international spa markets and their special ranges of services. The specific management requirements of these health tourism types of business are explored in more detail through theory and practical examples, with a special focus on the areas of architecture and space planning, financing, HR management and quality management.

Management of Health Tourism Facilities | Lecture/Practical (IL) | Coursecode: m250370309

Language of instruction German

Spa, Rehab and Clinic Management

3.00

ECTS

2.00

SWS

In this course, students acquire knowledge of and skills in the management of inpatient facilities in the healthcare and tourism sectors. The ongoing transformation of internal and peripheral systems requires early recognition of and response to various groups (patients, residents, guests, employees in shift-based operations, suppliers, the public). This course discusses topics relating to admission, interfaces, discharge, complaints and conflicts, crisis scenarios and safety, customer, diagnosis and treatment paths, core tasks in the process landscape, networking and cooperation and lines of action.

Regional development | Lecture/Practical (IL) | Coursecode: m250370311

Language of instruction German

Destination Management

3.00

ECTS

2.00

SWS

In this course, students are introduced to the fundamental types of tourist destinations and their specific organisational structures, as well as the typical management instruments for analysing and controlling destinations. Students acquire the skills needed to develop decision structures within destinations and to resolve conflicts. For external communication, this course covers modern forms of communication such as branding and cluster building (as health destinations, for example), to enable the generation of synergy effects and other competitive advantages for the destination.

Regional development | Lecture/Practical (IL) | Coursecode: m250370310

Language of instruction German

Innovation and Promotion Management

3.00

ECTS

2.00

SWS

Students learn about different funding opportunities for tourism and health as a way of enabling innovation in companies, organizations and regions. To this end, the basics of innovation management are taught with regard to the initiation, promotion and control of innovations. Interfaces between innovation, human resources and participation procedures are taught. Interdisciplinary case studies are used to run through innovation and funding processes in all phases and to analyze their potential for generating competitive advantages and financing.

Regional development | Lecture/Practical (IL) | Coursecode: m250370312

Language of instruction German

Regional Development

2.00

ECTS

1.00

SWS

In this course, students acquire a basic understanding of the complex and dynamic relationships in sustainable regional development. Various regional development concepts and strategies are explored, and analysis, control and monitoring instruments suitable for exploiting existing resources are covered. The necessary regional management skills are developed within the context of a practical project. Here, a special focus is placed on communicative and moderation skills with regard to the promotion of network processes.

Master's Thesis and Master's Exam | Modul/Final Examination (FA) | Coursecode: m250370404

Language of instruction German

Master Exam

2.00

ECTS

0.00

SWS

The students will prepare for and complete the Master’s examination. The Master’s examination consists of the presentation of the results of the Master’s thesis followed by a general discussion with the examination committee as well as oral examinations of freely selectable topics from the fields of sports management and training science.

Master's Thesis and Master's Exam | Master's Thesis (MA) | Coursecode: m250370403

Language of instruction German

Master Thesis

22.00

ECTS

0.50

SWS

Students prepare a Master’s thesis in accordance with the relevant scientific criteria pertaining to their discipline. Students present and defend their Master’s thesis within the context of a Master’s exam, in which the connections to central topics of the degree are tested.

Master's Thesis and Master's Exam | Seminar (SE) | Coursecode: m250370402

Language of instruction German

Master's Thesis Support

3.00

ECTS

1.00

SWS

During the writing of their Master’s thesis, students are provided with technical and scientific support from the initial conceptualisation to the finished thesis. Both discipline-specific skills and scientific skills and capabilities are deepened.

Vocational preparation | Seminar (SE) | Coursecode: m250370401

Language of instruction German

Case Studies

3.00

ECTS

1.00

SWS

This course uses case studies to explain the complexity of management situations and teaches students how to develop decision alternatives and the associated scenarios. Students work through case studies directly related to their study focus. The skills acquired in the various specialisations are applied in practical scenarios.

Business Excellence Management | Lecture/Practical (IL) | Coursecode: 180370108

Needs Analysis and Brand Management

2.00

ECTS

2.00

SWS

Students learn the basics of systematic and dynamic needs analysis and introduced to brand management. In this course, students will discuss brand development, brand introduction and brand management processes and models using examples from the health, tourism and services industries. Value-added calculations are used to establish the economic relevance of brand management. This course compares the most significant brand value calculation methods and critically analyses their suitability. Traditional analysis tools are also compared to solution tools and discussed.

Business Excellence Management | Lecture (VO) | Coursecode: 180370109

Quality and Risk Management#

2.00

ECTS

2.00

SWS

In this course, students receive an industry-independent theoretical overview of the history, goals and instruments of quality management. Students are also introduced to several different certifiable quality labels and seals. A special focus is placed on quality management in the services industry. Risk management convers measures for systematically recognising, analysing, assessing and monitoring risks, such as financial risks, sales risks, risks posed by competitors and in-company risks. Instruments for measuring and assessing risks (e.g. FMEA) are presented through practical examples, and exercises are conducted to practice the appliction of such instruments thoroughly.

Business Excellence Management | Lecture/Practical (IL) | Coursecode: 180370107

Strategic Management

3.00

ECTS

2.00

SWS

Students are taught the basics of strategic management at a segment level and corporate level using an ideal-typical strategy process consisting of strategic analysis, the formulation and selection of strategy alternatives and strategy implementation. This course also introduces students to strategic management instruments such as potential analysis, balanced scorecard and portfolio analysis.

Economics and Ethics | Lecture/Practical (IL) | Coursecode: 180370105

Ethics and Social Responsibility

2.00

ECTS

2.00

SWS

Based on the general basic concepts of ethics, students will gain knowledge of the ethical factors affecting health, tourism and sports. Various instruments supporting ethical decision making are introduced. Students also learn about responsible corporate behavior in their areas of activity within the context of ecologically relevant aspects and within the context of relationships with employees and exchanges with relevant stakeholder and interest groups.

Economics and Ethics | Lecture (VO) | Coursecode: 180370106

New political Economy

2.00

ECTS

1.00

SWS

Political decisions represent one factor which influences economic development. Based on an introduction to economics, this course will focus primarily on the influencing factors which have a large impact on economic development. Furthermore, determinants affecting political decision-making and actions will be discussed in detail. Using practical case studies, the opportunities and risks of competing and complementary economic and political goals will be analysed to develop highly rational solutions for both fields.

Research and Project Management I | Project Thesis (PA) | Coursecode: 180370104

Research and Project Work I

5.00

ECTS

2.00

SWS

In teams of 4 to 6, the students independently plan a specific project by implementing the project management principles and methods as described by the IPMA (International Project Management Association). Team building and team development are the central theoretical and practical components of this course. The topics are subject-specific and based on the specialisations of the degree. Both internal research projects and external projects brought in by companies or non-profit organisations will be defined.

Research and Project Management I | Lecture/Practical (IL) | Coursecode: 180370103

Statistics and Research Methods I

3.00

ECTS

2.00

SWS

After completing the course, students will demonstrate a basic knowledge of systematic literary research, be able to critically analyse research articles in terms of their structure, methods, results and discussion, know the applications of various qualitative and quantitative survey methods, possess an extensive knowledge of specific qualitative and quantitative data collection methods, and be able to apply these methods in practical scenarios.

Study Basics | Lecture/Practical (IL) | Coursecode: 180370102

Health Promoting Lifestyle

1.50

ECTS

2.00

SWS

This course teaches students the relationships between lifestyle factors, such as the relationship of movement and nutrition to health and tourism. Students are also introduced to lifestyle change and trend development/recognition theory. Within this context, students learn about trend and lifestyle sports, as well as nutrition trends.

Study Basics | Practical (UE) | Coursecode: 180370101

Health, Tourism and Sport Management Orientation

0.50

ECTS

1.00

SWS

Students receive an overview of the main topics of the curriculum to help them better understand the relationships between the teaching content in the various classes over the course of the degree. This course provides insights into the relationships between health, tourism, sport and management. The content provides students with an orientation within the vocational fields before starting the degree .

Event Management Basics | Lecture/Practical (IL) | Coursecode: 180370206

Event Conception and Production

4.00

ECTS

3.00

SWS

In this course, students learn about the planning and organisation of events, as well as their staging and implementation. A special focus is placed on personnel/employee management and budgeting. Additional topics covered include ticketing, event software and apps and augmented reality.

Research and Project Management II | Project Thesis (PA) | Coursecode: 180370202

Research and Project Work II

5.00

ECTS

2.00

SWS

In teams of 4 to 6, the students independently execute a specific project based on the planned work packages and implementation steps from the previous planning phase and present their results during a public hearing. Team building and team development are the central theoretical and practical components of this course. The topics are subject-specific and based on the specialisations of the degree. Internal and external projects brought in by companies or non-profit organisations are executed.

Research and Project Management II | Lecture/Practical (IL) | Coursecode: 180370201

Statistics and Research Methods II

3.00

ECTS

2.00

SWS

This course teaches students applied statistics and the processing of quantitative data in the areas of health, tourism and economics. Upon completion of this course, students will be able to perform descriptive and inductive analyses using the statistics program SPSS and interpret results. They will also be able to process qualitative data and apply content analysis techniques.

Resource Management | Lecture/Practical (IL) | Coursecode: 180370205

Betriebliches Gesundheitsmanagement und Organisationsentwicklung

3.00

ECTS

2.00

SWS

This course teaches students methods for the high-quality development of health promotion conditions, structures and processes in companies as well as the enabling of health-promoting behaviour in employees. In addition to acquiring management competencies for the procedural integration of company health management in the structural and operational organisation and scientific methods for assessing effectiveness, students learn how to apply organisational development concepts. This course also addresses issues regarding the transformation and future of work and discusses them in detail using practical examples.

Resource Management | Lecture/Practical (IL) | Coursecode: 180370203

Financing and Investment

3.00

ECTS

2.00

SWS

This course discusses both the financial sector and investment as related areas within a company. A special focus is placed on application scenarios in the tourism, health and sport sectors. Financial management tasks and goals as well as financial and investment planning are covered. Investment calculation is discussed based on real investments and financial investments. The course also introduces additional variables which influence investment decisions. Financing is illustrated using hands-on examples of bank financing and equity financing.

Resource Management | Lecture/Practical (IL) | Coursecode: 180370204

Leadership and Human Resources Management

3.00

ECTS

2.00

SWS

In this course, students will acquire skills and knowledge in the areas of leadership (demands on executives, management concepts, management styles, character theories, behaviour theories, competency models, new leadership models) and human resource management (basic principles, personnel marketing, recruiting, personnel development, management development, salary and bonus systems, personnel administration, personnel controlling, personnel information systems).

Communication and Change Management | Lecture/Practical (IL) | Coursecode: 180370302

Change Management and Organisational Development

3.00

ECTS

2.00

SWS

This course gives students an overview of the basic change models and the ideal steps of a change plan. They learn the different phases and challenges (location selection, stakeholder analysis and the development of a communication concept, the development of a vision and long-term strategies, the design of change architectures, how to overcome resistance, leadership during change etc.) as well as the associated processing methods. In the second part of this course, students use specific practical cases to exercise and reflect on the application and implementation of these methods and phases.

Communication and Change Management | Lecture (VO) | Coursecode: 180370301

Networking and Business Communication

1.00

ECTS

1.00

SWS

Students learn strategies for forging and fostering (business) contacts and building up their own network. Various network types are described, and the defining features of a good network as well as how to become network-attractive are explained. Students also learn how to start their own networks and how to master a confident presence on the social stage.

Entrepreneurship | Lecture/Practical (IL) | Coursecode: 180370303

Entrepreneurship and Start-up

3.00

ECTS

2.00

SWS

In this course, students learn the key elements and processes of entrepreneurship. The recognition of entrepreneurial opportunities and quantitative and qualitative assessment are discussed, and an ideal start-up process is acted out. In this process, the main tasks, opportunities, risks and key success metrics (evaluations) that follow the creation of a business are explained. Students are also taught the significance of innovation, strategy and business models, marketing, start-up financing, and legal parameters, as well as the business and master plans. Case studies, specifically in the areas of health, tourism, sport and events, are used as practical examples.

Entrepreneurship | Lecture (VO) | Coursecode: 180370304

Sales Management

1.00

ECTS

1.00

SWS

This course discusses strategic approaches to the fundamental course of action in sales. A special focus is placed on customers, competitive advantages, sales channels and price policy. The course also covers the structure of sales organisations, personnel management and the sales culture. The significance and instruments of information management in sales is also touched on. Elements of customer relationship management are introduced. Case studies in the areas of tourism and healthcare operations, as well as the sport and event sector are use as practical examples.

Law | Lecture (VO) | Coursecode: 180370305

Economic and Fiscal Law

3.00

ECTS

2.00

SWS

In this course, students are introduced to Austrian tax law and its systematic functionality using the example of a model business start-up to explore tax consequences and structuring possibilities. This course also discusses corporate law, trade law, company law and insolvency law using practical examples. The sample “operation” of a company is used to illustrate the practical application of all areas of law. Within this context, topics related to corporate law, civil law and criminal law which are relevant to business are presented and discussed. Procedural legality and current trends in legislation and jurisdiction round out the list of topics.

Law | Lecture (VO) | Coursecode: 180370306

Labour Law

3.00

ECTS

2.00

SWS

In this course, students acquire in-depth knowledge of Austrian labour law with a focus on individual labour law (employment contract law) with the goal of acquiring the orientation within the Austrian labour law system needed to work as a future human resources manager (personnel responsibility) and devise actions derived from that orientation, as well as to contribute to the structuring of procedural workflows. Students acquire the ability to interpret and discursively solve specific legal questions related to labour law in practical scenarios based on the current high court jurisdiction.

Master's Thesis and Master's Exam | Master's Thesis (MA) | Coursecode: 180370404

Master's Thesis

25.00

ECTS

0.00

SWS

Students prepare a Master’s thesis in accordance with the relevant scientific criteria pertaining to their discipline. Students present and defend their Master’s thesis within the context of a Master’s exam, in which the connections to central topics of the degree are tested.

Master's Thesis and Master's Exam | Seminar (SE) | Coursecode: 180370405

Master's Thesis Support

2.00

ECTS

0.50

SWS

During the writing of their Master’s thesis, students are provided with technical and scientific support from the initial conceptualisation to the finished thesis. Both discipline-specific skills and scientific skills and capabilities are deepened.

Vocational Preparation | Seminar (SE) | Coursecode: 180370401

Case Studies

3.00

ECTS

1.00

SWS

This course uses case studies to explain the complexity of management situations and teaches students how to develop decision alternatives and the associated scenarios. Students work through case studies directly related to their study focus. The skills acquired in the various specialisations are applied in practical scenarios.

Business Excellence Management | Lecture/Practical (IL) | Coursecode: 180370108

Needs Analysis and Brand Management

2.00

ECTS

2.00

SWS

Students learn the basics of systematic and dynamic needs analysis and introduced to brand management. In this course, students will discuss brand development, brand introduction and brand management processes and models using examples from the health, tourism and services industries. Value-added calculations are used to establish the economic relevance of brand management. This course compares the most significant brand value calculation methods and critically analyses their suitability. Traditional analysis tools are also compared to solution tools and discussed.

Business Excellence Management | Lecture (VO) | Coursecode: 180370109

Quality and Risk Management#

2.00

ECTS

2.00

SWS

In this course, students receive an industry-independent theoretical overview of the history, goals and instruments of quality management. Students are also introduced to several different certifiable quality labels and seals. A special focus is placed on quality management in the services industry. Risk management convers measures for systematically recognising, analysing, assessing and monitoring risks, such as financial risks, sales risks, risks posed by competitors and in-company risks. Instruments for measuring and assessing risks (e.g. FMEA) are presented through practical examples, and exercises are conducted to practice the appliction of such instruments thoroughly.

Business Excellence Management | Lecture/Practical (IL) | Coursecode: 180370107

Strategic Management

3.00

ECTS

2.00

SWS

Students are taught the basics of strategic management at a segment level and corporate level using an ideal-typical strategy process consisting of strategic analysis, the formulation and selection of strategy alternatives and strategy implementation. This course also introduces students to strategic management instruments such as potential analysis, balanced scorecard and portfolio analysis.

Economics and Ethics | Lecture/Practical (IL) | Coursecode: 180370105

Ethics and Social Responsibility

2.00

ECTS

2.00

SWS

Based on the general basic concepts of ethics, students will gain knowledge of the ethical factors affecting health, tourism and sports. Various instruments supporting ethical decision making are introduced. Students also learn about responsible corporate behavior in their areas of activity within the context of ecologically relevant aspects and within the context of relationships with employees and exchanges with relevant stakeholder and interest groups.

Economics and Ethics | Lecture (VO) | Coursecode: 180370106

New political Economy

2.00

ECTS

1.00

SWS

Political decisions represent one factor which influences economic development. Based on an introduction to economics, this course will focus primarily on the influencing factors which have a large impact on economic development. Furthermore, determinants affecting political decision-making and actions will be discussed in detail. Using practical case studies, the opportunities and risks of competing and complementary economic and political goals will be analysed to develop highly rational solutions for both fields.

Research and Project Management I | Project Thesis (PA) | Coursecode: 180370104

Research and Project Work I

5.00

ECTS

2.00

SWS

In teams of 4 to 6, the students independently plan a specific project by implementing the project management principles and methods as described by the IPMA (International Project Management Association). Team building and team development are the central theoretical and practical components of this course. The topics are subject-specific and based on the specialisations of the degree. Both internal research projects and external projects brought in by companies or non-profit organisations will be defined.

Research and Project Management I | Lecture/Practical (IL) | Coursecode: 180370103

Statistics and Research Methods I

3.00

ECTS

2.00

SWS

After completing the course, students will demonstrate a basic knowledge of systematic literary research, be able to critically analyse research articles in terms of their structure, methods, results and discussion, know the applications of various qualitative and quantitative survey methods, possess an extensive knowledge of specific qualitative and quantitative data collection methods, and be able to apply these methods in practical scenarios.

Study Basics | Lecture/Practical (IL) | Coursecode: 180370102

Health Promoting Lifestyle

1.50

ECTS

2.00

SWS

This course teaches students the relationships between lifestyle factors, such as the relationship of movement and nutrition to health and tourism. Students are also introduced to lifestyle change and trend development/recognition theory. Within this context, students learn about trend and lifestyle sports, as well as nutrition trends.

Study Basics | Practical (UE) | Coursecode: 180370101

Health, Tourism and Sport Management Orientation

0.50

ECTS

1.00

SWS

Students receive an overview of the main topics of the curriculum to help them better understand the relationships between the teaching content in the various classes over the course of the degree. This course provides insights into the relationships between health, tourism, sport and management. The content provides students with an orientation within the vocational fields before starting the degree .

Event Management Basics | Lecture/Practical (IL) | Coursecode: 180370206

Event Conception and Production

4.00

ECTS

3.00

SWS

In this course, students learn about the planning and organisation of events, as well as their staging and implementation. A special focus is placed on personnel/employee management and budgeting. Additional topics covered include ticketing, event software and apps and augmented reality.

Research and Project Management II | Project Thesis (PA) | Coursecode: 180370202

Research and Project Work II

5.00

ECTS

2.00

SWS

In teams of 4 to 6, the students independently execute a specific project based on the planned work packages and implementation steps from the previous planning phase and present their results during a public hearing. Team building and team development are the central theoretical and practical components of this course. The topics are subject-specific and based on the specialisations of the degree. Internal and external projects brought in by companies or non-profit organisations are executed.

Research and Project Management II | Lecture/Practical (IL) | Coursecode: 180370201

Statistics and Research Methods II

3.00

ECTS

2.00

SWS

This course teaches students applied statistics and the processing of quantitative data in the areas of health, tourism and economics. Upon completion of this course, students will be able to perform descriptive and inductive analyses using the statistics program SPSS and interpret results. They will also be able to process qualitative data and apply content analysis techniques.

Resource Management | Lecture/Practical (IL) | Coursecode: 180370205

Betriebliches Gesundheitsmanagement und Organisationsentwicklung

3.00

ECTS

2.00

SWS

This course teaches students methods for the high-quality development of health promotion conditions, structures and processes in companies as well as the enabling of health-promoting behaviour in employees. In addition to acquiring management competencies for the procedural integration of company health management in the structural and operational organisation and scientific methods for assessing effectiveness, students learn how to apply organisational development concepts. This course also addresses issues regarding the transformation and future of work and discusses them in detail using practical examples.

Resource Management | Lecture/Practical (IL) | Coursecode: 180370203

Financing and Investment

3.00

ECTS

2.00

SWS

This course discusses both the financial sector and investment as related areas within a company. A special focus is placed on application scenarios in the tourism, health and sport sectors. Financial management tasks and goals as well as financial and investment planning are covered. Investment calculation is discussed based on real investments and financial investments. The course also introduces additional variables which influence investment decisions. Financing is illustrated using hands-on examples of bank financing and equity financing.

Resource Management | Lecture/Practical (IL) | Coursecode: 180370204

Leadership and Human Resources Management

3.00

ECTS

2.00

SWS

In this course, students will acquire skills and knowledge in the areas of leadership (demands on executives, management concepts, management styles, character theories, behaviour theories, competency models, new leadership models) and human resource management (basic principles, personnel marketing, recruiting, personnel development, management development, salary and bonus systems, personnel administration, personnel controlling, personnel information systems).

Communication and Change Management | Lecture/Practical (IL) | Coursecode: 180370302

Change Management and Organisational Development

3.00

ECTS

2.00

SWS

This course gives students an overview of the basic change models and the ideal steps of a change plan. They learn the different phases and challenges (location selection, stakeholder analysis and the development of a communication concept, the development of a vision and long-term strategies, the design of change architectures, how to overcome resistance, leadership during change etc.) as well as the associated processing methods. In the second part of this course, students use specific practical cases to exercise and reflect on the application and implementation of these methods and phases.

Communication and Change Management | Lecture (VO) | Coursecode: 180370301

Networking and Business Communication

1.00

ECTS

1.00

SWS

Students learn strategies for forging and fostering (business) contacts and building up their own network. Various network types are described, and the defining features of a good network as well as how to become network-attractive are explained. Students also learn how to start their own networks and how to master a confident presence on the social stage.

Entrepreneurship | Lecture/Practical (IL) | Coursecode: 180370303

Entrepreneurship and Start-up

3.00

ECTS

2.00

SWS

In this course, students learn the key elements and processes of entrepreneurship. The recognition of entrepreneurial opportunities and quantitative and qualitative assessment are discussed, and an ideal start-up process is acted out. In this process, the main tasks, opportunities, risks and key success metrics (evaluations) that follow the creation of a business are explained. Students are also taught the significance of innovation, strategy and business models, marketing, start-up financing, and legal parameters, as well as the business and master plans. Case studies, specifically in the areas of health, tourism, sport and events, are used as practical examples.

Entrepreneurship | Lecture (VO) | Coursecode: 180370304

Sales Management

1.00

ECTS

1.00

SWS

This course discusses strategic approaches to the fundamental course of action in sales. A special focus is placed on customers, competitive advantages, sales channels and price policy. The course also covers the structure of sales organisations, personnel management and the sales culture. The significance and instruments of information management in sales is also touched on. Elements of customer relationship management are introduced. Case studies in the areas of tourism and healthcare operations, as well as the sport and event sector are use as practical examples.

Law | Lecture (VO) | Coursecode: 180370305

Economic and Fiscal Law

3.00

ECTS

2.00

SWS

In this course, students are introduced to Austrian tax law and its systematic functionality using the example of a model business start-up to explore tax consequences and structuring possibilities. This course also discusses corporate law, trade law, company law and insolvency law using practical examples. The sample “operation” of a company is used to illustrate the practical application of all areas of law. Within this context, topics related to corporate law, civil law and criminal law which are relevant to business are presented and discussed. Procedural legality and current trends in legislation and jurisdiction round out the list of topics.

Law | Lecture (VO) | Coursecode: 180370306

Labour Law

3.00

ECTS

2.00

SWS

In this course, students acquire in-depth knowledge of Austrian labour law with a focus on individual labour law (employment contract law) with the goal of acquiring the orientation within the Austrian labour law system needed to work as a future human resources manager (personnel responsibility) and devise actions derived from that orientation, as well as to contribute to the structuring of procedural workflows. Students acquire the ability to interpret and discursively solve specific legal questions related to labour law in practical scenarios based on the current high court jurisdiction.

Master's Thesis and Master's Exam | Master's Thesis (MA) | Coursecode: 180370404

Master's Thesis

25.00

ECTS

0.00

SWS

Students prepare a Master’s thesis in accordance with the relevant scientific criteria pertaining to their discipline. Students present and defend their Master’s thesis within the context of a Master’s exam, in which the connections to central topics of the degree are tested.

Master's Thesis and Master's Exam | Seminar (SE) | Coursecode: 180370405

Master's Thesis Support

2.00

ECTS

0.50

SWS

During the writing of their Master’s thesis, students are provided with technical and scientific support from the initial conceptualisation to the finished thesis. Both discipline-specific skills and scientific skills and capabilities are deepened.

Vocational Preparation | Seminar (SE) | Coursecode: 180370401

Case Studies

3.00

ECTS

1.00

SWS

This course uses case studies to explain the complexity of management situations and teaches students how to develop decision alternatives and the associated scenarios. Students work through case studies directly related to their study focus. The skills acquired in the various specialisations are applied in practical scenarios.