Paul Fraissler

As Director International Sales, I am responsible for the expansion of the XAL Group abroad. In addition to our sales subsidiaries in Europe, Asia, India, and the Middle East, I also manage the Marketing department.


Key data

Job description: Director International Sales
Company: XAL GmbH
I work in: Graz
I’ve worked here since: 3 September 2007
My contact

What I do

I plan market entry strategies and expansion plans with the directors of the local subsidiaries and the international sales managers and implement them with my team. I maintain personal contacts with the world's most important customers. In addition, I am responsible for the marketing of the two brands XAL and Wever & Ducre. The team for online and offline marketing activities has 14 employees. In addition, I am a member of the Board of Directors, which is responsible for the economic performance of XAL and controls the enterprise group.
The leadership of a motivated field and office team is a central element of success.

Why I love my job

Because my job is very varied, and I face new challenges each day. I can quickly implement my ideas in all areas with a great team, thereby helping to shape the company's progress.

Important skills in my job

  • Flexibility
  • Diligence
  • Assertiveness
  • Emotional intelligence
  • Analytical thinking

The best experiences in my job

XAL bought its bankrupt Belgian lighting brand Wever & Ducre from a bank. I could help give the brand a young image, to develop new products and to build up a new global sales structure. Today, Wever & Ducre is again highly successful both in terms of sales and earnings.

How I found my current job

Via an open email from my former course director Dr Apfelthaler.

What I learned for this job during my studies at FH JOANNEUM

I acquired a lot of the tools which I use today during my studies; Marketing, Controlling, Finance, and HR

Job prospects in my field

Opportunities will always be excellent in sales, no matter how far digitisation progresses.

I am

  • flexible
  • hard-working
  • assertive
  • empathic
  • analytical

About my job

I've been lucky enough to find a job and a company that suits me perfectly. I look forward to new challenges each day, and I am sure that both my personal growth and the growth of XAL are far from over.