Software and Digital Experience Engineering

The course unit includes the essential aspects of change management in organisations in terms of organisational development, e.g. reasons for organisational changes, difficulties and obstacles in change projects, key factors for successful change management, aspects of modern management tasks, methods of organisational diagnostics, benefits of moderation and communication techniques, handling resistance and conflict management, considering organisations as socio-technical systems.

From data processing to information management: Brief overview of the historical development; stage theory evolution of efficiency phase scheme of information systems; information management as a competitive factor; concepts of information management: problem-oriented approaches, task-oriented approaches, strategic tasks, administrative tasks, operative tasks; layer model, architecture models, reference model of information management; Correlation between strategy and information management: strategic information management – strategic situational analysis, competition, infrastructure, environment, value chain; strategic information management – strategic goal planning, goal content, goal measures, goal designations; procedures in strategic information management– strategy development, informatics strategy, scenario technique procedures, procedures – strategy evaluation, utility analysis; procedures – strategy coordination, strategic action planning, …

The correlations between the corporate core business and internal IT are presented. Special aspects of IT governance are derived from general corporate governance. Different control and reporting systems are discussed based on the applicable IT compliance provisions and students are given an insight into the correlations with risk management and IT service management. In some cases, reference is made to frameworks such as COBIT, which are outlined and put into the right context.

Motivational aspects of the Industrial Revolution, the Kondratieff cycles and Moore‘s Law; Technology: classification, lifecycles, etc. Innovation: innovation process, creativity process, etc. Research and development: classification, cooperation models, etc. Technology, innovations and R&D management: associated tasks and thematic fields Specifics and characteristics of R&D projects

This course unit provides basic marketing knowledge in the following areas: strategic marketing planning, marketing information system, analysis of the marketing environment, analysis of buyer behaviour etc. , positioning of products and services, marketing strategies in the product lifecycle, marketing strategies for global markets, product and pricing policy, communication and sales promotion mix, public relations programmes. The course unit also provides basic knowledge in the fields of customer benefit, customer satisfaction, customer orientation, customer loyalty, complaint management and conceptional and technological approaches to customer relationship management systems

This course unit provides the students with the basic theory and practice of strategic management. This includes in particular guidance for action based on the cybernetic system model for controlling complex socio-technical systems, i.e. corporate organisations. The course unit provides students with an advanced action-oriented and practice-oriented understanding of management based on proven models and recognised scientific findings. The course content will be intensively discussed and reflected on using specific case studies.

Differentiation between the terms of business modelling, strategic planning and business planning, presentation of key business modelling approaches by a) Patrick Stähler, b) University of St. Gallen, c) Bernd Wirtz and d) Alexander Osterwalder / Yves Pigneur, creative methods of value proposition design (utility scheme of the Nuremberg school, Value Proposition Canvas by Osterwalder/Pigneur, buyer personas, “Start with Why” by Simon Sinek etc.), methods/hypotheses in entrepreneurship – focus on publications by Prof. Günter Faltin (“Kopf schlägt Kapital”) and Guy Kawasaki (“The Art of the Start”), Blue Ocean Strategy and Blue Ocean Leadership by W. Chan Kim / René Mauborgne, evaluation of business models, lean start-up approach

Area 1: Artificial intelligence - Key terms - Overview of key methods in the field of artificial intelligence Area 2: Optimisation - Deterministic methods - Classical stochastic methods (e.g. simulated annealing) - Evolutionary methods Area 3: Neural networks - Replication of natural neural networks - Perceptron and linear separability - Basic structures of artificial neural networks - Common frameworks for artificial neural networks - Multilayered perceptron and error backpropagation - Hopfield networks - Markov chain Monte Carlo methods - Overview of advanced architectures

The course unit aims to improve the students’ English language skills for scientific work in the field of information and communication technologies and business. Students must be able to distinguish, analyse and write different text types. They learn strategies for dealing with complex texts, enabling them to understand and write scientific texts. The students learn to discuss specific technical issues in a clear, structured and comprehensive manner. They also learn to write brief papers on relevant topics in English. An interdisciplinary approach is encouraged by integrating activities of course units from other modules both in direct/indirect and synchronous/asynchronous exchange with the lecturer.

The course unit focuses on the team topic due to the great significance of group work. The unit aims to provide the students with profound knowledge of teamwork (team building, team roles, theoretical concepts such as locomotion and cohesion, synergy effects) and illustrate and apply this knowledge using practical exercises and case studies. The unit also deals with previous team experiences and identifies potential for improvement. Relevant team models are presented enabling students to put together high-performing teams by optimally combining the strengths of the individual team members.

Students can choose one or more courses taught at the FH JOANNEUM Department of Computer Sciences. The course must have a minimum of 2 hours per week (SWS) and a total workload of 5 ECTS. The selected course(s) must be approved by the head of degree programme.

- Overview of prominent server operating systems and their fields of application - Technologies for hypervisor-based virtualisation of server operating systems, installation and configuration - Key basic IT network services (DHCP, DNS, file and printer services), design, installation and configuration - LDAP directory services (Active Directory Domain Services), design, installation and configuration - Identity management concepts and their implementation using LDAP directory services - Concepts of role-based user and access management and their implementation using user groups of computer operating systems - Fundamentals of cloud computing, prominent cloud service providers and their service portfolio

The course gives an introductory overview of the fundamentals of normative business management. This provides the basis for presenting and discussing the strategic and operative aspects of business management. The course also provides an integral introduction to business administration, project management, business process management and quality management. Business process management will also include a relevant detailed presentation of business process modelling using the industry standard BPMN.

This course deals with the basic principles of programming in general and the programming paradigms of object orientation and functional programming in particular, which are required for the relevant subsequent courses of the curriculum. It also provides knowledge of basic data types and data structures and shows students how to design and implement their own data structures. Different programming languages (e.g. C# and Typescript/JavaScript)will be used in the course in order to prepare students for the subsequent semesters. Key tools for multimedia application development (e.g. Unity) will also be used.