Department of Media & Design

Content Strategy

My Studies

 

Curriculum

1. Semester

Critical Reflection | Integrated course (iL) | Coursecode: 140778106 Open Space and Portfolio 1: The Web as a Publishing Platform 2 SWS 2 ECTS
Introduction to Content Strategy | Integrated course (iL) | Coursecode: 140778101 Kickoff Workshop: What is Content Strategy? 2 SWS 4 ECTS
Introduction to Content Strategy | Integrated course (iL) | Coursecode: 140778103 Video and Multimedia on the Web 2 SWS 2 ECTS
Introduction to Content Strategy | Integrated course (iL) | Coursecode: 140778102 Writing, Editing and Curating Content 5 SWS 5 ECTS
Project Work | Project thesis (PT) | Coursecode: 140778107 Content Strategy Project 2 SWS 10 ECTS
Web and Publication Techniques | Integrated course (iL) | Coursecode: 140778105 Back-end Development for the Web 4 SWS 4 ECTS
Web and Publication Techniques | Integrated course (iL) | Coursecode: 140778104 Basics of Web Techniques 3 SWS 3 ECTS

2. Semester

Content Strategy 1: Analysis | Lecture (Vo) | Coursecode: 140778201 Content Audits 1 SWS 2 ECTS
Content Strategy 1: Analysis | Integrated course (iL) | Coursecode: 140778202 User Research and Interaction Design 4 SWS 4 ECTS
Critical Reflection | Integrated course (iL) | Coursecode: 140778207 Open Space and Portfolio 2: Web Science and Internet Research 2 SWS 2 ECTS
Project Work | Project thesis (PT) | Coursecode: 140778208 Empirical Project on Internet Research 2 SWS 10 ECTS
Statistics and Studies | Integrated course (iL) | Coursecode: 140778204 Basics of Empirical Social Research 2 SWS 2 ECTS
Statistics and Studies | Integrated course (iL) | Coursecode: 140778203 Monitoring and Web Analytics 1 SWS 2 ECTS
Web and Publication Techniques | Integrated course (iL) | Coursecode: 140778206 Accessibility and Multiscreen Design 2 SWS 2 ECTS
Web and Publication Techniques | Lecture (Vo) | Coursecode: 140778205 Information Architecture 2 SWS 2 ECTS
Elective Subjects:
Elective Modules | Tutorial (Ue) | Coursecode: 140778211 Cross-media Storytelling 1 1 SWS 2 ECTS
Elective Modules | Tutorial (Ue) | Coursecode: 140778212 Information Graphics and Visualization 1 SWS 2 ECTS
Elective Modules | Tutorial (Ue) | Coursecode: 140778210 Knowledge Management and Internal Communication 1 1 SWS 2 ECTS
Elective Modules | Tutorial (Ue) | Coursecode: 140778209 XML and Content Management 1 1 SWS 2 ECTS

3. Semester

Content Strategy 2: Conception | Integrated course (iL) | Coursecode: 140778301 Brand Values, Message Architecture, and Strategic Communication 4 SWS 4 ECTS
Content Strategy 2: Conception | Integrated course (iL) | Coursecode: 140778302 Content Modelling and Style Guides 3 SWS 4 ECTS
Critical Reflection | Integrated course (iL) | Coursecode: 140778305 Open Space and Portfolio 3: Social Media Formats and Platforms 2 SWS 2 ECTS
Marketing | Integrated course (iL) | Coursecode: 140778304 Content Marketing and Community Management 4 SWS 5 ECTS
Marketing | Lecture (Vo) | Coursecode: 140778303 Organizational Communication and Public Relations Research 2 SWS 2 ECTS
Project Work | Project thesis (PT) | Coursecode: 140778306 Feasability Analysis for the Master Thesis 2 SWS 10 ECTS
Elective Subjects:
Elective Modules | Tutorial (Ue) | Coursecode: 140778309 Cross-media Storytelling 2 1 SWS 1.5 ECTS
Elective Modules | Tutorial (Ue) | Coursecode: 140778310 Interface Design and Typography 1 SWS 1.5 ECTS
Elective Modules | Tutorial (Ue) | Coursecode: 140778308 Knowledge Management and Internal Communication 2 1 SWS 1.5 ECTS
Elective Modules | Tutorial (Ue) | Coursecode: 140778307 XML and Content Management 2 1 SWS 1.5 ECTS

4. Semester

Content Strategy 3: Implementation | Integrated course (iL) | Coursecode: 140778402 Editorial Processes and Project Management 3 SWS 5 ECTS
Content Strategy 3: Implementation | Lecture (Vo) | Coursecode: 140778401 Management of Company Content 2 SWS 3 ECTS
Critical Reflection | Integrated course (iL) | Coursecode: 140778403 Open Space and Portfolio 4: Facilitation 2 SWS 2 ECTS
Master's Thesis | Master Thesis (MA) | Coursecode: 140778404 Master's Thesis and Accompanying Seminar 3 SWS 20 ECTS