Content Strategy
Department of Media & Design

Content Strategy

 

The web has turned companies into media companies. As a result, there is a need for first-class content strategists. Our part-time degree course is the first academic programme in Europe which trains students for this role. Join us and help establish content strategy as a discipline for the methodical development of web content in the German-speaking world.
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What you will learn:

Usability and user experience design

Online marketing & PR

Change management

Online editing

Content management

Monitoring and controlling

Did you know, …

… that many international companies are looking for content strategists?

Over the past years content strategy has become one of the most important new careers in web-based communications.

Did you know, …

… that our degree programme is a pioneer in its field?

We are the first content strategy degree programme available in Europe, and are extremely well networked within the Austrian content strategy and social media scene.

Did you know, …

… that you can complete your project at your place of work?

If you work in the field of online communications you can implement your own business projects in practical coursework.

Did you know, …

… that you'll learn in a networked and online environment?

Our programme not only deals with online communications, it also largely takes place online. You'll expand your knowledge in an active and open community.

Did you know, …

… that our lecturers are moderators and coaches?

We jointly develop our knowledge in this programme, and integrate the various professional perspectives offered by the students.

Did you know, …

… that the programme has an international focus?

Leading international content strategists teach on this programme. You'll meet them in person through online lectures, guest talks in Graz, and on excursions.

Did you know, …

… that the programme is designed to be easily combined with a job in digital communications or the media?

The high proportion of e-learning reduces attendance on campus. Students can integrate relevant projects from their working environment into their project work. During each of the first three semesters the students spend two weeks and two weekends at FH JOANNEUM in Graz. Attendance is reduced to one week and two weekends in the fourth semester.

Find out more about the degree programme

Admissions

Before you start your degree programme you have to apply and go through the admissions procedure. Here you can read up on this and find the most important dates and deadlines.

My Studies

Here you can find everything you need to know about the course: course content, student and research projects, the semester and internship abroad, and the teaching staff.

After Graduation

Many different occupational fields and career opportunities are open to you as a graduate of our degree programme. Find out here what you can do.
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General

How card sorting strengthens brand identity

On 13 May 2019 a workshop on the topic of card sorting for brand values was run by content strategy consultant Margot Bloomstein at FH JOANNEUM, offering...
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NEW opportunity to start your studies at FH JOANNEUM in autumn 2019: We offer 22 Master's degree programmes for which you can still apply until 27 May 2019.
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The method behind how we teach content strategy

We seem to have developed a rather complex learning system for our Content Strategy Master’s program, one that may be difficult for people to understand when...
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Why content strategists are the doctors of the...

As an instructor in the Content Strategy Master's program, I often use metaphors to convey the concepts and ideas that apply to the discipline of content...
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Project based learning for content strategists: a...

Content Audits, Information Architecture and User Research and Interaction Design are courses that take up the largest part of the curriculum in the second...
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Open House 2020: FH JOANNEUM Graz

Find out what it is like to study at FH JOANNEUM in Graz by attending our Open House event on 14 March 2020. We look forward to welcoming you!

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NoHate@WebStyria

The project NoHate@WebStyria explores the online hate speech phenomenon, understood as insults on the Internet due to personal characteristics of ethnic...

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