Content Strategy
Department of Media & Design

Content Strategy

 

The web has turned companies into media companies. As a result, there is a need for first-class content strategists. Our part-time degree course is the first academic programme in Europe which trains students for this role. Join us and help establish content strategy as a discipline for the methodical development of web content in the German-speaking world.
Visit our Blog >

What you will learn:

Usability and user experience design

Online marketing & PR

Change management

Online editing

Content management

Monitoring and controlling

Did you know, …

… that you are taught by leading content specialists?

Through your studies, you are well connected in the world of content strategy.

Did you know, …

… that content strategy is becoming increasingly important?

In a digital world, Content Strategy is essential.

Did you know, …

… that you study connected and online?

This programme not only deals with online communication, it also takes place largely online.

Did you know, …

… that your fellow students are successful communications experts?

Here you learn not only through the courses, but also from the community.

Did you know, …

… that this programme is international?

The courses are taught in English, and the students and teachers come from all over the world.

Did you know, …

… that the programme is designed to be easily combined with a job in digital communications or the media?

The high proportion of e-learning reduces attendance on campus.

Find out more about the degree programme

Admissions

Before you start your degree programme you have to apply and go through the admissions procedure. Here you can read up on this and find the most important dates and deadlines.

My Studies

Here you can find everything you need to know about the course: course content, student and research projects, the semester and internship abroad, and the teaching staff.

After Graduation

Many different occupational fields and career opportunities are open to you as a graduate of our degree programme. Find out here what you can do.
alt
General

COVID-19 update: Distance Learning!

Due to the COVID-19 measures of the federal government, FH JOANNEUM will remain on the traffic light color RED. This means that Distance Learning will continue...
alt
General

COVID-19 update: keep studying online!

Even with the amended COVID 19 measures of the federal government, which will come into force on Monday, 7 December, FH JOANNEUM will remain on the traffic...
alt
General

Students’ welcome: top information for the new...

As temperatures start to fall and the first leaves turn orange and brown, we know that autumn is here! And autumn means the start of studying! The beginning of...
alt
Guide

Studying for a Master’s degree at FH...

Important information for applicants and prospective students: FH JOANNEUM is not currently conducting face-to-face course guidance interviews, but offers...
alt
General, Guide

Study online: IT tips

Due to the increased volume of helpdesk requests we have summarized the most important facts in this document. We thank you for your cooporation!

alt
Guide

MA Content Strategy: How to apply

You’re fascinated by online communications and interested in studying Content Strategy? This article provides you with all the important information you need...
alt
General

How card sorting strengthens brand identity

On 13 May 2019 a workshop on the topic of card sorting for brand values was run by content strategy consultant Margot Bloomstein at FH JOANNEUM, offering...
alt
General, Guide, Opinion

The method behind how we teach content strategy

We seem to have developed a rather complex learning system for our Content Strategy Master’s program, one that may be difficult for people to understand when...
alt
General, Guide, Opinion

Why content strategists are the doctors of the...

As an instructor in the Content Strategy Master's program, I often use metaphors to convey the concepts and ideas that apply to the discipline of content...
alt
General, Showroom

Project based learning for content strategists: a...

Content Audits, Information Architecture and User Research and Interaction Design are courses that take up the largest part of the curriculum in the second...
alt

NoHate@WebStyria

The project NoHate@WebStyria explores the online hate speech phenomenon, understood as insults on the Internet due to personal characteristics of ethnic...