Content Strategy
Department of Media & Design

Content Strategy


The web has turned companies into media companies. As a result, there is a need for first-class content strategists. Our part-time degree course is the first academic programme in Europe which trains students for this role. Join us and help establish content strategy as a discipline for the methodical development of web content in the German-speaking world.
Visit our Blog >

What you will learn:

Usability and user experience design

Online marketing & PR

Change management

Online editing

Content management

Monitoring and controlling

Did you know, …

… that many international companies are looking for content strategists?

Over the past years content strategy has become one of the most important new careers in web-based communications.

Did you know, …

… that our degree programme is a pioneer in its field?

We are the first content strategy degree programme available in Europe, and are extremely well networked within the Austrian content strategy and social media scene.

Did you know, …

… that you can complete your project at your place of work?

If you work in the field of online communications you can implement your own business projects in practical coursework.

Did you know, …

… that you'll learn in a networked and online environment?

Our programme not only deals with online communications, it also largely takes place online. You'll expand your knowledge in an active and open community.

Did you know, …

… that our lecturers are moderators and coaches?

We jointly develop our knowledge in this programme, and integrate the various professional perspectives offered by the students.

Did you know, …

… that the programme has an international focus?

Leading international content strategists teach on this programme. You'll meet them in person through online lectures, guest talks in Graz, and on excursions.

Did you know, …

… that the programme is designed to be easily combined with a job in digital communications or the media?

The high proportion of e-learning reduces attendance on campus. Students can integrate relevant projects from their working environment into their project work. During each of the first three semesters the students spend two weeks and two weekends at FH JOANNEUM in Graz. Attendance is reduced to one week and two weekends in the fourth semester.