Content Strategy
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Academic Degree:
Master of Arts in Social Sciences (MA)
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Mode of Study:
Part-time / 4 Semesters / 120 ECTS
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Language of Instruction:
German / English
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Head of Degree Programme:Mag. Heinz Wittenbrink More of this Person
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Campus:
Graz
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Application Deadline:Application Deadline 2018 expired more deadlines
The web has turned companies into media companies. As a result, there is a need for first-class content strategists. Our part-time degree course is the first academic programme in Europe which trains students for this role. Join us and help establish content strategy as a discipline for the methodical development of web content in the German-speaking world.
What you will learn:
Usability and user experience design
You'll learn how to design user-friendly web content and to carry out the relevant surveys and tests.
Online marketing and online PR
You'll learn how to develop and implement online communication strategies.
Change management
You'll learn how to develop an organisation’s culture so that it can share its knowledge and content on the web.
Online editing
You'll learn how to plan editorial workflows and create web publications together with developers and designers.
Content management and publication technology
You'll learn how to efficiently manage and publish web content in a media context.
Monitoring and controlling
You'll learn how to evaluate data on web and social media presence and use this data to plan and develop content.
Did you know, …
… that many international companies are looking for content strategists?
Over the past years content strategy has become one of the most important new careers in web-based communications.
Did you know, …
… that our degree programme is a pioneer in its field?
We are the first content strategy degree programme available in Europe, and are extremely well networked within the Austrian content strategy and social media scene.
Did you know, …
… that you can complete your project at your place of work?
If you work in the field of online communications you can implement your own business projects in practical coursework.
Did you know, …
… that you'll learn in a networked and online environment?
Our programme not only deals with online communications, it also largely takes place online. You'll expand your knowledge in an active and open community.
Did you know, …
… that our lecturers are moderators and coaches?
We jointly develop our knowledge in this programme, and integrate the various professional perspectives offered by the students.
Did you know, …
… that the programme has an international focus?
Leading international content strategists teach on this programme. You'll meet them in person through online lectures, guest talks in Graz, and on excursions.
Did you know, …
… that the programme is designed to be easily combined with a job in digital communications or the media?
The high proportion of e-learning reduces attendance on campus. Students can integrate relevant projects from their working environment into their project work. During each of the first three semesters the students spend two weeks and two weekends at FH JOANNEUM in Graz. Attendance is reduced to one week and two weekends in the fourth semester.
Find out more about the degree programme
Admissions
My Studies
Here you can find everything you need to know about the course: course content, student and research projects, the semester and internship abroad, and the teaching staff.
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