Content Strategy
Department of Media & Design

Content Strategy

 

The web has turned companies into media companies. As a result, there is a need for first-class content strategists. Our part-time degree course is the first academic programme in Europe which trains students for this role. Join us and help establish content strategy as a discipline for the methodical development of web content in the German-speaking world.
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Find out more about the degree programme

Admissions

Before you start your degree programme you have to apply and go through the admissions procedure. Here you can read up on this and find the most important dates and deadlines.

My Studies

Here you can find everything you need to know about the course: course content, student and research projects, the semester and internship abroad, and the teaching staff.

After Graduation

Many different occupational fields and career opportunities are open to you as a graduate of our degree programme. Find out here what you can do.
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General

COVID-19 Update: The winter semester starts with...

The winter semester will start under the motto "presence first". Classroom teaching in small groups and application-oriented with practical teaching units as a...
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My heart beats for web content and online media

Thanks to the internet, we are all globally connected and all doors are open to us. And we too open our doors to applicants from all over the world....
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MA Content Strategy: How to apply

You’re fascinated by online communications and interested in studying Content Strategy? This article provides you with all the important information you need...
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This is what our heart beats for

Study together, move forward together. This is what we teach and live. We put our students in the spotlight and tell their stories. From the love of their...
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Students’ welcome: top information for the new...

As temperatures start to fall and the first leaves turn orange and brown, we know that autumn is here! And autumn means the start of studying! The beginning of...
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Guide

Studying for a Master’s degree at FH...

Important information for applicants and prospective students: FH JOANNEUM is not currently conducting face-to-face course guidance interviews, but offers...
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General, Guide

Study online: IT tips

Due to the increased volume of helpdesk requests we have summarized the most important facts in this document. We thank you for your cooporation!

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How card sorting strengthens brand identity

On 13 May 2019 a workshop on the topic of card sorting for brand values was run by content strategy consultant Margot Bloomstein at FH JOANNEUM, offering...
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The method behind how we teach content strategy

We seem to have developed a rather complex learning system for our Content Strategy Master’s program, one that may be difficult for people to understand when...
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Why content strategists are the doctors of the...

As an instructor in the Content Strategy Master's program, I often use metaphors to convey the concepts and ideas that apply to the discipline of content...
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NoHate@WebStyria

The project NoHate@WebStyria explores the online hate speech phenomenon, understood as insults on the Internet due to personal characteristics of ethnic...

Did you know, …

… that you are taught by leading content specialists?

Through your studies, you are well connected in the world of content strategy.

Did you know, …

… that content strategy is becoming increasingly important?

In a digital world, Content Strategy is essential.

Did you know, …

… that you study connected and online?

This programme not only deals with online communication, it also takes place largely online.

Did you know, …

… that your fellow students are successful communications experts?

Here you learn not only through the courses, but also from the community.

Did you know, …

… that this programme is international?

The courses are taught in English, and the students and teachers come from all over the world.

Did you know, …

… that the programme is designed to be easily combined with a job in digital communications or the media?

The high proportion of e-learning reduces attendance on campus.