The focus was the BIX media façade of the Kunsthaus Graz – an urban display at the interface of art, technology and urban society since 2003.
In close cooperation with the Kunsthaus Graz, the students developed new design approaches that made it possible to experience the BIX as an interactive medium in public space. This was more than just visual design: the projects question familiar forms of media presence and open up new possibilities for merging digital and analog communication.
After several workshops and a public test run on the façade, a total of nine projects were submitted. The great interest in visually clear, retro-inspired aesthetics, emotional appeal and formats that enable direct – and physically tangible – interaction with the building was striking.
The selected project “BIG EYES” by Elina Dorzhieva, Veronika Poštrak and Genovefa Zourkou addresses precisely these aspects: Two large-format eyes gaze searchingly across the façade – restless and attentive at the same time.
The project was supervised by Birgit Bachler “Project Work 2” in cooperation with the Kunsthaus, Katrin Bucher-Trantow, Nadine Kröpfl and Jona Hoier.
