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Bachelor's thesis

The Box

A new interpretation of a classic toy packaging
The Box

Within the framework of this thesis a new packaging design was created for Vagabund Moto, a Graz‒based custom motorcycle brand. This packaging was intended as an exceptional presentation surface for the company’s motorcycles, to present them in the very context in which they stand for Vagabund: ‘An oversized toy that nobody needs but everyone wants’.

From the beginning the requirements for the Box were very high, since there is a good reason why a thought from the renowned designer and architect Charles Eames appears repeatedly in Vagabund’s marketing. It reads: ‘The details are not the details. They make the design’. This quote has become their internal guiding principle over the last few years.

The Box 1
The Box 2
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