Programme 6
Department of Media & Design

Public Communication


Press relations and public relations is a thing of the past - public communication is the future. Efficient communication is an important part of career success. The Public Communication programme focuses on the key elements of highly professional communication. We examine the various types of “public” and the tools from the PR, marketing and advertising sectors that can be best employed to reach them. In a nutshell: we put you on the fast track to future-oriented communication.

What you will learn:

Visual Communication

The programme is strongly pluralist in design. It is the sum of the various, individual topic areas that go to make up this new specialist subject. It covers a range of topics from visual communication to presentation through to concept design, strategy and project management and social media for communication professionals.

Social Media, Content Strategy and Digital Communication

Not using social media is not an option these days. But relying mainly on social media is not ideal either. This module focuses on achieving the most efficient communication mix.

Media and Society

At the cutting edge: Experts will make you familiar with aspects of communications sociology and cultural studies as well as new findings and trends in media research. Discussions and workshops provide an opportunity to analyse the significance of changes in the media landscape for the practice of communications management.

Innovative Communication Strategies

You learn about local, national and international communication strategies through a range of best-case studies. What can be accomplished through inter- and intra-cultural communication or what is the future of corporate communication? Public Communication examines communication in a highly differentiated form.

Practice-Oriented Projects

Concrete projects are used to explore content such as branding and brand management, storytelling and content strategy. The projects can also be connected to participants’ particular areas of activity.

Public Communication 23

Did you know, …

… that current media trends and media innovations play a crucial role in the development of successful communications projects?

The new media module gives you the opportunity to discuss these developments directly with decision-makers and media managers.

Programme 9

Did you know, …

… that the modular format and blocks of mandatory attendance of the programme make it easier to combine work and study?

There are also e-learning and guided self-study phases in the first three semesters. In the fourth semester, arrangements for the seminar focusing on the master thesis are agreed with participants on an individual basis.

Public Communication 16

Did you know, …

… that the Public Communication master degree programme offered by FH JOANNEUM in Graz is one of a kind in Austria?

Programme 8

Did you know, …

… that some 30 lecturers from Austria and abroad shared practice-oriented content and personal experience of the industry with participants from the first year group?

The programme will continue to feature a large number of lectures held by external experts.

Mode of Study

The programme is taught in a modular format with blocks of mandatory attendance (totally around 14 days per semester), e-learning (virtual seminars) and guided self-study phases. This form of study makes it easier for participants to combine work and study. In the fourth semester, arrangements for the seminar focusing on the master thesis are agreed with participants on an individual basis.

Dates & Deadlines

Start of studies

  • Application Deadline

Application Requirements

Applicants to the master degree programme in Public Communication must have a degree equivalent to at least 180 ECTS. With a view to the target group and the professional fields focused on in the programme, we particularly aim to attract

  • graduates with a degree in journalism and communication studies, law or humanities as well as graduates who have a degree in media studies, information design or communications studies and in other relevant subjects from a university of applied sciences.
  • Graduates with degrees in other subjects who have relevant experience of working in journalism, media or communication/PR are also eligible to apply for this degree programme.

Applicants without a degree can also be considered if they have

  • at least five years’ experience of working in the media or communications sector or if they have relevant managerial experience.

A commission decides on the suitability of candidates on a case-by-case basis.

Application and Admissions Procedure

Applicants must meet application requirements for the programme and need to submit a written application including a covering letter briefly explaining personal motivation for applying to join the programme. All applicants will be invited to attend a personal interview.

Information & Contact

Our staff are happy to take time to speak directly to you about all the questions and concerns you might have.

Postgraduate programme Public Communication
Alte Poststraße 152, 8020 Graz, AUSTRIA
T: +43 316 5453 – 8660

Do you have questions about application, career opportunities or admission criteria?

The employees of our course guidance will be pleased to answer your questions and help you with the orientation.

Course Guidance
T: +43 316 5453 – 8800
By telephone: Mon to Thu, 9:00 – 15:00;
In person by appointment only: Mon and Thu, 9:00 – 12:00;