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Department Management

Sport Management and Coaching

My Studies
Das Studium 1
“Modern coaches need to fulfil an ever growing number of tasks. These require not only expertise in sport and coaching science, but also knowledge of sport management. The EMBA in Sport Management and Coaching is designed to provide exactly these skills.“
Prof. (FH) Mag. Dr. Dietmar Wallner MAS MSc, Head of the Master Certificate Programme and Head of the FH JOANNEUM Sport Science Laboratory

The Master Certificate Programme in Sport Management and Coaching is specially designed for certified coaches. Modern coaching requires both well-founded coaching knowledge and expertise in sport and club management. Our graduates have the necessary practical management skills and are also well equipped for a successful future in self-employment. The innovative course is offered in cooperation with Austria’s Federal Sports Academy.

The focal points of the Master Certificate Programme


There are three reasons why the new MBA programme in Sport Management and Coaching is indispensable:

  1. Many international coaching programmes confer an academic degree. This EMBA is the first course in Austria to provide academic qualifications for coaches.
  2. Many coaches in clubs and federations are also responsible for complex management tasks. This EMBA provides the skills you will need to deal with all these activities effectively and professionally.
  3. Those who wish to be successful in self-employment over the long term need to combine well-founded sport and coaching knowledge with comprehensive expertise in the fields of marketing, sponsoring, law and business management. These fields of knowledge and professional skills are also provided by the programme.

The focus is placed on the following topics in cooperation with the Federal Sports Academy:

  • Fundamentals of business management
  • Sport and business law
  • Sport financing and sponsoring
  • Public relations and marketing
  • Project and events management
  • Club and sport facility management
  • Continuing education in coaching
“This EMBA provides Austrian coaches with subject-specific academic education. It bridges the existing educational gap compared to international standards and promotes high-quality coaching education in Austria.“
MMag. Georg Veitz, Director of the Federal Sports Academy (BSPA) Graz

Our partners

The Federal Sports Academy (BSPA) provides high-quality education and training in the areas of exercise, games and sport for state certified coaches at its locations in Graz, Innsbruck, Linz and Vienna.

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