Visual Communication and Image Management
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Academic Degree:
Master of Arts in Social Sciences (MA)
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Mode of Study:
Part-time / 3 Semester / 90 ECTS
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Language of Instruction:
German
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Head of Degree Programme:FH-Prof. Mag. Dr. Heinz M. Fischer More of this Person
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Campus:
Graz
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Tuition fee:
€ 2.900 per Semester
IMAGES ARE THE NEW WORDS. Our focus is on developing expertise in visual thinking and decision-making. Images, videos, infographics and the visualisation of big data generate a high level of attention in all media channels. The perfect mix and strategic use of different visual products is therefore essential to ensure successful and effective communication.
What you will learn:
Visual Culture
You will focus on the social aspects of imagery and learn to select, analyse and document.
Moving Images and More
You will plan visual projects, including photos, videos and images in social media and learn how to apply them.
Social Media & Visual Content Strategies
You will develop skills and expertise in planning strategic imagery for companies and organisations and how to apply these images in social media.
Ambiance & Environment
You will discuss the various forms of impact, aesthetics and visual language of images and develop experience in conveying these principles.
Visual Studies
You will get to know the universal principles of image impact and will tackle methods of image reception in various contexts, cultures and societies.
Data Visualisation & Infographics
You will familiarise yourself with the possibilities of big data visualisation and analyse (interactive) infographics in connection with socially relevant issues.
Management & Law
You will address economic and legal aspects of the image market, in particular the possibilities of manipulating visuals.
Did you know, …
… that we focus on all forms of visual material?
You will be able to perfect your strategic visual skills with us and our guest lecturers.
Did you know, …
… that you will collaborate with experts from Austria and abroad?
Learn from the best is our motto.
Did you know, …
… that our focus is on analysis, reflection and image management?
It’s about finding the right image for each specific case. Nobody needs more images of the same kind.
Did you know, …
… that you will acquire sound knowledge in how to use images?
You will have to know these principles to successfully devise visual materials and implement a strong visual presence.
Did you know, …
… that we offer part-time study alongside a job?
Compact attendance periods of one week at the start and end of the semester respectively, as well as weekend lectures and supervised e-learning make it possible to study while also holding down a job.
