Department of Media & Design
Visual Communication and Image Management
After Graduation
New career opportunities
As a graduate of the postgraduate Master’s course in Visual Communication and Image Management, you have developed your strategic expertise in image management and dealing with imagery and are qualified to hold a range of jobs and posts in the media and communication sector. The following sectors and institution types in particular offer opportunities for further development:
- Creative industry
- Content design agencies (content marketing / content strategy)
- Information and communication design studios
- Marketing, advertising and events agencies
- PR agencies
- Publishers, editorial departments and newsrooms
- Picture desks and agencies
- Press and PR departments of organisations / institutions / NGOs / political parties / interest groups, etc.
- Pre-press sector
- Media offices (e.g. production of corporate publishing products)
- Photo agencies and photojournalism companies
- Museums
- Libraries / archives
- Documentation centres
- Research institutions
- Universities
The training is practical and provides participants with career-specific expertise and practical skills at an academic level. Graduates are therefore well-equipped for the following fields of activity:
- Planning and design of professional visual communication
- Professional quality-based selection of photos, moving images and information graphics
- Qualified analysis of photos, moving images and information graphics
- Critical discourse on the application and use of visual materials
- Development and support of visual content strategies on the web and in the social media
- Management and organisation of complex imagery in corporate and organisational communication:
- Digital research in image databases
- Structure and organisation of technological solutions for media and image management
- Image documentation and archiving
- Briefing/project and production management with relation to visual media
- Development of individual visual languages and styles
- Ethically based decision making when it comes to critical image use
- Realistic assessment of economic and legal aspects of the image market