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Master's thesis | Interaction Design


A branding content strategy for online media in cycling


This master’s thesis delves into the complexity of brand building and content strategy in the era of online media, and refers to the niche market of cycling sports. During the development of the brand identity, a high value was placed on the history, theme and style in order to create a feeling of authenticity. What type of significance does designing with a content strategy in mind have in terms of building a successful online presence for the modern brand?

In recent years sports have experienced a drastic change due to the way people view content and interact online. Cycling professionals are no longer the only famous people in the industry, since every cycler is able to produce and share their own content. Consistency in content distribution can be achieved through a thorough understanding of the brand image, as well as its identity and goals.

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