There are numerous methods and strategies on how to be successful on social media. Especially in a niche like graphic and digital design, knowledge and skill as well as high quality are required to gain followers. However, people find it difficult to remain interesting and entertaining at all times. Therefore, two types of personalities are developing: a real‒life presence and an online presence.
This creates a new type of communication in which we interact differently because the spatial and emotional aspects are missing. But the design of the platforms also forces us to break our usual communication patterns. Here the ethical role of designers who make these decisions can be questioned. In the practical part of this master’s thesis, the insights and information gained are tested in a self‒experiment on social media. Content strategy also plays an important role here in order to be able to develop target group‒orientated content.
