The grey area between people and their brand

This bachelor’s thesis describes the development from human personalities to holistic brands. It also documents the branding of a design collective called Grauzone, and elaborates on approaches to recent problems caused by the technological development. A full documentation of the workpiece, comprising a fashion collection as well as a corresponding lookbook for marketing reasons is also documented in the written thesis. Authentic photographic execution, in line with Grauzone’s creative vision, was the main focus in designing the garments and lookbook.