Sport- und Eventmanagement 16
Department of Management

Sport and Event Management

Study track of the Master degree programme in Health, Tourism & Sport Management


The programme combines the essential elements of sport and event management. As the managers of tomorrow, our students specialise in fields including sport marketing and sponsoring, management of sport associations, event management and leadership. You will apply the theory you have learned in a research project for real clients, thereby laying the foundations for your future career.

Did you know, …

… that our programme covers all aspects of the research process in health management?

Combining the specialist subject areas with tourism and business disciplines creates a broad and interdisciplinary professional field which offers many varied career opportunities.

Did you know, …

… that in your two semester project you will learn how to manage employees and take on a leadership role?

All students will work together with companies in planning and implementing projects. This intensive cooperation provides opportunities to meet potential employers. You will take on management responsibility for students on the Bachelor's degree programme who will work with you to achieve the project objective.

Did you know, …

… that well-organised students will be able to combine a career with studying?

The teaching units are deliberately organised so that you have the opportunity to gain work experience during your studies. One day a week is free of lectures.

Did you know, …

… that you will conduct case studies as an ideal method of applying theory in practice?

Your business management knowledge, combined with subject-specific content and understanding of how people and organisations think and work, are the ideal preconditions for applying and examining newly acquired know-how in case studies. This is excellent preparation for a professional management position.

Did you know, …

… that this course is the perfect additional qualification for those with a Bachelor's degree from a sports science university?

This training enhances your job prospects considerably.

Did you know, …

… that we stay in close contact with our graduates?

Our alumni network often provides excellent opportunities for our students. This results in contracts for Master's theses which, ideally, develop into job offers.