Sport and Event Management

Business Excellence Management | Lecture/Practical (IL) | Coursecode: m250370108

Language of instruction German

Needs Analysis and Brand Management

2.00

ECTS

2.00

SWS

Students learn the basics of systematic and dynamic needs analysis and introduced to brand management. In this course, students will discuss brand development, brand introduction and brand management processes and models using examples from the health, tourism and services industries. Value-added calculations are used to establish the economic relevance of brand management. This course compares the most significant brand value calculation methods and critically analyses their suitability. Traditional analysis tools are also compared to solution tools and discussed.

Business Excellence Management | Lecture (VO) | Coursecode: m250370109

Language of instruction German

Quality and Risk Management#

2.00

ECTS

2.00

SWS

In this course, students receive an industry-independent theoretical overview of the history, goals and instruments of quality management. Students are also introduced to several different certifiable quality labels and seals. A special focus is placed on quality management in the services industry. Risk management convers measures for systematically recognising, analysing, assessing and monitoring risks, such as financial risks, sales risks, risks posed by competitors and in-company risks. Instruments for measuring and assessing risks (e.g. FMEA) are presented through practical examples, and exercises are conducted to practice the appliction of such instruments thoroughly.

Business Excellence Management | Lecture/Practical (IL) | Coursecode: m250370107

Language of instruction German

Strategic Management

3.00

ECTS

2.00

SWS

Students are taught the basics of strategic management at a segment level and corporate level using an ideal-typical strategy process consisting of strategic analysis, the formulation and selection of strategy alternatives and strategy implementation. This course also introduces students to strategic management instruments such as potential analysis, balanced scorecard and portfolio analysis.

Economics and Ethics | Lecture/Practical (IL) | Coursecode: m250370105

Language of instruction German

Ethics and Social Responsibility

2.00

ECTS

2.00

SWS

Based on the general basic concepts of ethics, students will gain knowledge of the ethical factors affecting health, tourism and sports. Various instruments supporting ethical decision making are introduced. Students also learn about responsible corporate behavior in their areas of activity within the context of ecologically relevant aspects and within the context of relationships with employees and exchanges with relevant stakeholder and interest groups.

Economics and Ethics | Lecture (VO) | Coursecode: m250370106

Language of instruction English

New political Economy

2.00

ECTS

1.00

SWS

Political decisions represent one factor which influences economic development. Based on an introduction to economics, this course will focus primarily on the influencing factors which have a large impact on economic development. Furthermore, determinants affecting political decision-making and actions will be discussed in detail. Using practical case studies, the opportunities and risks of competing and complementary economic and political goals will be analysed to develop highly rational solutions for both fields.

Modultitel Englisch | Lecture/Practical (IL) | Coursecode: m250370102

Language of instruction German

Health Promoting Lifestyle

1.50

ECTS

2.00

SWS

This course teaches students the relationships between lifestyle factors, such as the relationship of movement and nutrition to health and tourism. Students are also introduced to lifestyle change and trend development/recognition theory. Within this context, students learn about trend and lifestyle sports, as well as nutrition trends.

Modultitel Englisch | Practical (UE) | Coursecode: m250370101

Language of instruction German

Health, Tourism and Sport Management Orientation

0.50

ECTS

1.00

SWS

Students gain an understanding of the specific study program and get to know the software solutions used at FH JOANNEUM and at the institute. Furthermore, students get an overview of the main topics of the curriculum. The course provides insights into the interrelations between health, tourism, sports and management.

Research and Project Management I | Project Thesis (PA) | Coursecode: m250370104

Language of instruction German

Research and Project Work I

5.00

ECTS

2.00

SWS

Students work in teams to plan a specific project based on the project management principles and methods of IPMA (International Project Management Association). Team building and team development are central theoretical and application-oriented components of the course. These projects are oriented towards the subject areas of the student’s specialization. Both internal research projects and external projects, which are brought in by companies or non-profit organizations, are defined.

Research and Project Management I | Lecture/Practical (IL) | Coursecode: m250370103

Language of instruction German

Statistics and Research Methods I

3.00

ECTS

2.00

SWS

Students learn research methods and techniques in health, tourism, sports and economic sciences. After completing the course, students should have a basic knowledge of systematic literature research, be able to critically analyze research articles in terms of structure, methods, results and discussion, know different possibilities of qualitative and quantitative survey methods, have in-depth knowledge of special qualitative and quantitative data collection methods and be able to apply them in practice.

Basics Sports Management | Lecture (VO) | Coursecode: m250370116

Language of instruction German

Competitive sports

3.00

ECTS

2.00

SWS

Students acquire knowledge about the world of competitive athletes, including the positive and negative side effects. In addition, the areas of sports fans and sports fan management as well as sports betting are covered.

Basics Sports Management | Lecture (VO) | Coursecode: m250370112

Language of instruction German

Economic factor sports tourism / -events

3.00

ECTS

2.00

SWS

This course introduces students to the development and significance of sport tourism from an individual, social, ecological and economical perspective. Students will also be presented with and discuss the different manifestations of sport tourism, as well as its problems and results, from a scientific point of view. This course places a special focus on the analysis of sporting events.

Basics Sports Management | Lecture (VO) | Coursecode: m250370117

Language of instruction German

Organization and financing of sports

3.00

ECTS

2.00

SWS

In this course, students acquire knowledge of the organisation and financing of amateur and professional sport in Austria. The tasks and responsibilities of diverse organisations (associations, clubs etc.) are explained, and the legal and fiscal aspects of various organisational structures are discussed. This course also explains the sending to and execution of international events. Furthermore, the course presents and discusses the financing structures and monitoring mechanisms of national and international organisations and touches on financing options for sports projects.

Basics Eventmanagement | Lecture/Practical (IL) | Coursecode: m250370206

Language of instruction German

Event Conception and Production

4.00

ECTS

3.00

SWS

Students acquire knowledge about the conception and organization of events, their staging and implementation. In doing so, special attention is paid to personnel and employee management and budgeting. Further areas of focus are ticketing, event software and apps, as well as augmented reality. As part of an event design process, students are required to design a real event and present it in a pitch. During the excursion, students get to know various event concepts.

Research and Project Management II | Project Thesis (PA) | Coursecode: m250370202

Language of instruction German

Research and Project Work II

5.00

ECTS

2.00

SWS

The students work in teams to carry out a specific project on the basis of the planned work packages and implementation steps from the previous planning phase, and present the results publicly. Team building and team development are central theoretical and application-oriented components of the course. The topics are oriented towards the specializations of the course. Both internal research projects and external projects, which are brought in by companies or non-profit organizations, are carried out.

Research and Project Management II | Lecture/Practical (IL) | Coursecode: m250370201

Language of instruction German

Statistics and Research Methods II

3.00

ECTS

2.00

SWS

This course teaches students applied statistics and the processing of quantitative data in the areas of health, tourism and economics. Upon completion of this course, students will be able to perform descriptive and inductive analyses using the statistics program SPSS and interpret results. They will also be able to process qualitative data and apply content analysis techniques.

Resource Management | Lecture/Practical (IL) | Coursecode: m250370203

Language of instruction German

Financing and Investment

3.00

ECTS

2.00

SWS

This course discusses both the financial sector and investment as related areas within a company. A special focus is placed on application scenarios in the tourism, health and sport sectors. Financial management tasks and goals as well as financial and investment planning are covered. Investment calculation is discussed based on real investments and financial investments. The course also introduces additional variables which influence investment decisions. Financing is illustrated using hands-on examples of bank financing and equity financing.

Resource Management | Lecture/Practical (IL) | Coursecode: m250370204

Language of instruction German

Leadership and Human Resources Management

3.00

ECTS

2.00

SWS

In this course, students will acquire skills and knowledge in the areas of leadership (demands on executives, management concepts, management styles, character theories, behaviour theories, competency models, new leadership models) and human resource management (basic principles, personnel marketing, recruiting, personnel development, management development, salary and bonus systems, personnel administration, personnel controlling, personnel information systems).

Resource Management | Lecture/Practical (IL) | Coursecode: m250370205

Language of instruction German

Occupational health management and organizational development

3.00

ECTS

2.00

SWS

This course teaches students methods for the high-quality development of health promotion conditions, structures and processes in companies as well as the enabling of health-promoting behaviour in employees. In addition to acquiring management competencies for the procedural integration of company health management in the structural and operational organisation and scientific methods for assessing effectiveness, students learn how to apply organisational development concepts. This course also addresses issues regarding the transformation and future of work and discusses them in detail using practical examples.

Eventmanagement | Lecture/Practical (IL) | Coursecode: m250370214

Language of instruction German

Event Hardware and Logistics

3.00

ECTS

2.00

SWS

In this course, students learn how to properly and adequately deploy (technical planning) infrastructure technology, such as audio and lighting technology at events. This course places a focus on the selection of suitable event locations, seating, fair construction, fair booths and specifics related to TV production. It also covers the specifics of event logistics in relation to tour management and international event management.

Eventmanagement | Lecture (VO) | Coursecode: m250370215

Language of instruction German

Event Law and Safety

3.00

ECTS

2.00

SWS

Based on fundamental structural elements, in this course students learn about the different types of events from a legal point of view. Within this context, this course also covers associations law and commercial law. The fundamental aspects of event safety in all phases of an event (entry/execution/exit) in the areas of risk management, crowd management and safety and emergency planning are also taught. To round out the range of topics, this course also discusses the aspect of event insurance.

Eventmanagement | Lecture/Practical (IL) | Coursecode: m250370213

Language of instruction German

Live Marketing and Event Communication

3.00

ECTS

2.00

SWS

In this course, students learn to understand and apply live marketing as an integral part of corporate and event communication, as well as how to implement the structure of marketing campaigns and plan events. Other topics include budget planning and event financing, optimizing advertising material, communication at events, public relations and social media at events.

Communication and Change Management | Lecture/Practical (IL) | Coursecode: m250370302

Language of instruction German

Change Management and Organisational Development

3.00

ECTS

2.00

SWS

This course gives students an overview of the basic change models and the ideal steps of a change plan. They learn the different phases and challenges (location selection, stakeholder analysis and the development of a communication concept, the development of a vision and long-term strategies, the design of change architectures, how to overcome resistance, leadership during change etc.) as well as the associated processing methods. In the second part of this course, students use specific practical cases to exercise and reflect on the application and implementation of these methods and phases.

Communication and Change Management | Lecture (VO) | Coursecode: m250370301

Language of instruction German

Networking and Business Communication

1.00

ECTS

1.00

SWS

Students learn strategies for forging and fostering (business) contacts and building up their own network. Various network types are described, and the defining features of a good network as well as how to become network-attractive are explained. Students also learn how to start their own networks and how to master a confident presence on the social stage.

Entrepreneurship | Lecture/Practical (IL) | Coursecode: m250370303

Language of instruction German

Entrepreneurship and Start-up

3.00

ECTS

2.00

SWS

In this course, students learn the key elements and processes of entrepreneurship. The recognition of entrepreneurial opportunities and quantitative and qualitative assessment are discussed, and an ideal start-up process is acted out. In this process, the main tasks, opportunities, risks and key success metrics (evaluations) that follow the creation of a business are explained. Students are also taught the significance of innovation, strategy and business models, marketing, start-up financing, and legal parameters, as well as the business and master plans. Case studies, specifically in the areas of health, tourism, sport and events, are used as practical examples.

Entrepreneurship | Lecture (VO) | Coursecode: m250370304

Language of instruction German

Sales Management

1.00

ECTS

1.00

SWS

This course discusses strategic approaches to the fundamental course of action in sales. A special focus is placed on customers, competitive advantages, sales channels and price policy. The course also covers the structure of sales organisations, personnel management and the sales culture. The significance and instruments of information management in sales is also touched on. Elements of customer relationship management are introduced. Case studies in the areas of tourism and healthcare operations, as well as the sport and event sector are use as practical examples.

Law | Lecture (VO) | Coursecode: m250370305

Language of instruction German

Economic and Fiscal Law

3.00

ECTS

2.00

SWS

In this course, students are introduced to Austrian tax law and its systematic functionality using the example of a model business start-up to explore tax consequences and structuring possibilities. This course also discusses corporate law, trade law, company law and insolvency law using practical examples. The sample “operation” of a company is used to illustrate the practical application of all areas of law. Within this context, topics related to corporate law, civil law and criminal law which are relevant to business are presented and discussed. Procedural legality and current trends in legislation and jurisdiction round out the list of topics.

Law | Lecture (VO) | Coursecode: m250370306

Language of instruction German

Labour Law

3.00

ECTS

2.00

SWS

In this course, students acquire in-depth knowledge of Austrian labour law with a focus on individual labour law (employment contract law) with the goal of acquiring the orientation within the Austrian labour law system needed to work as a future human resources manager (personnel responsibility) and devise actions derived from that orientation, as well as to contribute to the structuring of procedural workflows. Students acquire the ability to interpret and discursively solve specific legal questions related to labour law in practical scenarios based on the current high court jurisdiction.

Specific Sports Management | Lecture/Practical (IL) | Coursecode: m250370323

Language of instruction German

Athlete Management

2.00

ECTS

1.00

SWS

This course teaches students the fundamental and legal principles of individual athlete management. The brand building (the athlete as a brand), prominence, attractiveness and affinity of individual athletes are discussed from a holistic perspective of consultation and care. This course also discusses the relationship of athletes to the media, as well as the advertisement and market value of athletes. Work as a player consultant in the football sector is also covered.

Specific Sports Management | Lecture/Practical (IL) | Coursecode: m250370322

Language of instruction German

Management of Commercial Sports Providers

2.00

ECTS

1.00

SWS

In this course, students are confronted with the challenges of commercial sports providers. Questions regarding location, space and hall requirements/planning, positioning, marketing and quality and risk management are discussed using theory and practical examples. This course also discusses sales pitches, customer loyalty programmes and internal and external communication to meet the customer expectations for a modern service provider.

Specific Sports Management | Lecture/Practical (IL) | Coursecode: m250370324

Language of instruction German

Management of Sports Associations and Organisations

3.00

ECTS

2.00

SWS

In this course, students acquire knowledge of the organisation, structure and management of sports clubs and organisations in Austria. Students are taught specific management skills which are required as basic knowledge and competencies for leading clubs and sports organisations in a modern service society. Real case studies in the field of activity are also discussed and analysed to round out the course.

Sponsorship, Legal Issues and Infrastructure in Sports | Lecture/Practical (IL) | Coursecode: m250370325

Language of instruction German

Consumer Behavior and Fan Engagement

1.50

ECTS

1.00

SWS

Students will gain knowledge about how to analyze and effectively influence consumer behavior in order to strengthen fan loyalty. The content includes psychological, social and cultural aspects of consumer behavior. In addition, strategies and techniques for building and maintaining a strong fan base through digital media and personal interactions are taught.

Sponsorship, Legal Issues and Infrastructure in Sports | Lecture/Practical (IL) | Coursecode: m250370319

Language of instruction German

Infrastructure Management of Sports Facilities

3.00

ECTS

2.00

SWS

After an introduction to the basic terminology of sports facility construction, students acquire knowledge of the construction and operation of various sports facilities (requirements analysis, building contractor and operator models, space and function programmes, equipment and materials, existing structure or adaptations) through the teaching of theory and practical examples. This course also covers the demand for sports facilities and the Austrian federal contracts act. Financing options, funding possibilities and the coverage of operational costs during ongoing operation account for the finance-related portion of this course.

Sponsorship, Legal Issues and Infrastructure in Sports | Lecture/Practical (IL) | Coursecode: m250370321

Language of instruction German

Sport Sponsorship

1.50

ECTS

1.00

SWS

The topic of sports sponsorship is not treated as a means to an end, but as a supplement to corporate communications. Students are taught about the different types of sports sponsorship (event, personal and venue sponsorship), as well as how these differ from other types of sponsorship (cultural, media and public sponsorship). In addition, the use of advertising in sports, as well as media rights and licenses, are discussed. Sponsorship of mega-events and the topic of ambush marketing round off this course.

Sponsorship, Legal Issues and Infrastructure in Sports | Lecture (VO) | Coursecode: m250370320

Language of instruction German

Sports Law

3.00

ECTS

2.00

SWS

In this course, students acquire knowledge of significant legal issues related to amateur and professional sporting practices. In this context, sports law is interdisciplinary material related to public law, European law, labour and social law, property law, civil and criminal liability and commercial and tax law. This course also covers the special features of Austrian and international sports organisations (umbrella associations, professional associations, sports arbitration etc.). The topic of sport sponsorship is not treated as a means to an end, but rather as a welcome supplement to corporate communication.

Master's Thesis and Master's Exam | Modul/Final Examination (FA) | Coursecode: m250370404

Language of instruction German

Master Exam

2.00

ECTS

0.00

SWS

The students will prepare for and complete the Master’s examination. The Master’s examination consists of the presentation of the results of the Master’s thesis followed by a general discussion with the examination committee as well as oral examinations of freely selectable topics from the fields of sports management and training science.

Master's Thesis and Master's Exam | Master's Thesis (MA) | Coursecode: m250370403

Language of instruction German

Master Thesis

22.00

ECTS

0.50

SWS

Students prepare a Master’s thesis in accordance with the relevant scientific criteria pertaining to their discipline. Students present and defend their Master’s thesis within the context of a Master’s exam, in which the connections to central topics of the degree are tested.

Master's Thesis and Master's Exam | Seminar (SE) | Coursecode: m250370402

Language of instruction German

Master's Thesis Support

3.00

ECTS

1.00

SWS

During the writing of their Master’s thesis, students are provided with technical and scientific support from the initial conceptualisation to the finished thesis. Both discipline-specific skills and scientific skills and capabilities are deepened.

Vocational preparation | Seminar (SE) | Coursecode: m250370401

Language of instruction German

Case Studies

3.00

ECTS

1.00

SWS

This course uses case studies to explain the complexity of management situations and teaches students how to develop decision alternatives and the associated scenarios. Students work through case studies directly related to their study focus. The skills acquired in the various specialisations are applied in practical scenarios.