Department of Management

Sport and Event Management

My Studies


Current Curriculum

1. Semester

Business Excellence Management | Lecture/Practical (IL) | Coursecode: 180370108 Needs Analysis and Brand Management 2 SWS 2 ECTS
Students learn the basics of systematic and dynamic needs analysis and introduced to brand management. In this course, students will discuss brand development, brand introduction and brand management processes and models using examples from the health, tourism and services industries. Value-added calculations are used to establish the economic relevance of brand management. This course compares the most significant brand value calculation methods and critically analyses their suitability. Traditional analysis tools are also compared to solution tools and discussed.
Business Excellence Management | Lecture (VO) | Coursecode: 180370109 Quality and Risk Management# 2 SWS 2 ECTS
In this course, students receive an industry-independent theoretical overview of the history, goals and instruments of quality management. Students are also introduced to several different certifiable quality labels and seals. A special focus is placed on quality management in the services industry. Risk management convers measures for systematically recognising, analysing, assessing and monitoring risks, such as financial risks, sales risks, risks posed by competitors and in-company risks. Instruments for measuring and assessing risks (e.g. FMEA) are presented through practical examples, and exercises are conducted to practice the appliction of such instruments thoroughly.
Business Excellence Management | Lecture/Practical (IL) | Coursecode: 180370107 Strategic Management 2 SWS 3 ECTS
Students are taught the basics of strategic management at a segment level and corporate level using an ideal-typical strategy process consisting of strategic analysis, the formulation and selection of strategy alternatives and strategy implementation. This course also introduces students to strategic management instruments such as potential analysis, balanced scorecard and portfolio analysis.
Economics and Ethics | Lecture/Practical (IL) | Coursecode: 180370105 Ethics and Social Responsibility 2 SWS 2 ECTS
Based on the general basic concepts of ethics, students will gain knowledge of the ethical factors affecting health, tourism and sports. Various instruments supporting ethical decision making are introduced. Students also learn about responsible corporate behavior in their areas of activity within the context of ecologically relevant aspects and within the context of relationships with employees and exchanges with relevant stakeholder and interest groups.
Economics and Ethics | Lecture (VO) | Coursecode: 180370106 New political Economy 1 SWS 2 ECTS
Political decisions represent one factor which influences economic development. Based on an introduction to economics, this course will focus primarily on the influencing factors which have a large impact on economic development. Furthermore, determinants affecting political decision-making and actions will be discussed in detail. Using practical case studies, the opportunities and risks of competing and complementary economic and political goals will be analysed to develop highly rational solutions for both fields.
Research and Project Management I | Project Thesis (PA) | Coursecode: 180370104 Research and Project Work I 2 SWS 5 ECTS
In teams of 4 to 6, the students independently plan a specific project by implementing the project management principles and methods as described by the IPMA (International Project Management Association). Team building and team development are the central theoretical and practical components of this course. The topics are subject-specific and based on the specialisations of the degree. Both internal research projects and external projects brought in by companies or non-profit organisations will be defined.
Research and Project Management I | Lecture/Practical (IL) | Coursecode: 180370103 Statistics and Research Methods I 2 SWS 3 ECTS
After completing the course, students will demonstrate a basic knowledge of systematic literary research, be able to critically analyse research articles in terms of their structure, methods, results and discussion, know the applications of various qualitative and quantitative survey methods, possess an extensive knowledge of specific qualitative and quantitative data collection methods, and be able to apply these methods in practical scenarios.
Study Basics | Lecture/Practical (IL) | Coursecode: 180370102 Health Promoting Lifestyle 2 SWS 1.5 ECTS
This course teaches students the relationships between lifestyle factors, such as the relationship of movement and nutrition to health and tourism. Students are also introduced to lifestyle change and trend development/recognition theory. Within this context, students learn about trend and lifestyle sports, as well as nutrition trends.
Study Basics | Practical (UE) | Coursecode: 180370101 Health, Tourism and Sport Management Orientation 1 SWS 0.5 ECTS
Students receive an overview of the main topics of the curriculum to help them better understand the relationships between the teaching content in the various classes over the course of the degree. This course provides insights into the relationships between health, tourism, sport and management. The content provides students with an orientation within the vocational fields before starting the degree .
Field Sport- & Eventmanagement:
Sports Management Basics | Lecture (VO) | Coursecode: 180370118 Economic Factor of Sport Tourism / Events 2 SWS 3 ECTS
This course introduces students to the development and significance of sport tourism from an individual, social, ecological and economic perspective. Students will also explore the different manifestations of sport tourism, as well as its problems and outcomes, from a scientific point of view. This course places a special focus on the analysis of sporting events.
Sports Management Basics | Lecture/Practical (IL) | Coursecode: 180370116 Health and compeptitive sport 2 SWS 3 ECTS
In this course, students will acquire advanced knowledge of the relationship between physical and sports activities and physical and psychological health as well, as the activation and connection to sport actions or sport and movement products. Students are also taught about the phenomena and manifestations of competitive sport, with a special focus on doping issues.
Sports Management Basics | Lecture (VO) | Coursecode: 180370117 Organisation and Financing of Sports 2 SWS 3 ECTS
In this course, students acquire knowledge of the organisation and financing of amateur and professional sport in Austria. The tasks and responsibilities of diverse organisations (associations, clubs etc.) are explained, and the legal and fiscal aspects of various organisational structures are discussed. This course also explains the sending to and execution of international events. Furthermore, the course presents and discusses the financing structures and monitoring mechanisms of national and international organisations and touches on financing options for sports projects.

2. Semester

Event Management Basics | Lecture/Practical (IL) | Coursecode: 180370206 Event Conception and Production 3 SWS 4 ECTS
In this course, students learn about the planning and organisation of events, as well as their staging and implementation. A special focus is placed on personnel/employee management and budgeting. Additional topics covered include ticketing, event software and apps and augmented reality.
Research and Project Management II | Project Thesis (PA) | Coursecode: 180370202 Research and Project Work II 2 SWS 5 ECTS
In teams of 4 to 6, the students independently execute a specific project based on the planned work packages and implementation steps from the previous planning phase and present their results during a public hearing. Team building and team development are the central theoretical and practical components of this course. The topics are subject-specific and based on the specialisations of the degree. Internal and external projects brought in by companies or non-profit organisations are executed.
Research and Project Management II | Lecture/Practical (IL) | Coursecode: 180370201 Statistics and Research Methods II 2 SWS 3 ECTS
This course teaches students applied statistics and the processing of quantitative data in the areas of health, tourism and economics. Upon completion of this course, students will be able to perform descriptive and inductive analyses using the statistics program SPSS and interpret results. They will also be able to process qualitative data and apply content analysis techniques.
Resource Management | Lecture/Practical (IL) | Coursecode: 180370205 Betriebliches Gesundheitsmanagement und Organisationsentwicklung 2 SWS 3 ECTS
This course teaches students methods for the high-quality development of health promotion conditions, structures and processes in companies as well as the enabling of health-promoting behaviour in employees. In addition to acquiring management competencies for the procedural integration of company health management in the structural and operational organisation and scientific methods for assessing effectiveness, students learn how to apply organisational development concepts. This course also addresses issues regarding the transformation and future of work and discusses them in detail using practical examples.
Resource Management | Lecture/Practical (IL) | Coursecode: 180370203 Financing and Investment 2 SWS 3 ECTS
This course discusses both the financial sector and investment as related areas within a company. A special focus is placed on application scenarios in the tourism, health and sport sectors. Financial management tasks and goals as well as financial and investment planning are covered. Investment calculation is discussed based on real investments and financial investments. The course also introduces additional variables which influence investment decisions. Financing is illustrated using hands-on examples of bank financing and equity financing.
Resource Management | Lecture/Practical (IL) | Coursecode: 180370204 Leadership and Human Resources Management 2 SWS 3 ECTS
In this course, students will acquire skills and knowledge in the areas of leadership (demands on executives, management concepts, management styles, character theories, behaviour theories, competency models, new leadership models) and human resource management (basic principles, personnel marketing, recruiting, personnel development, management development, salary and bonus systems, personnel administration, personnel controlling, personnel information systems).
Field Sport- & Eventmanagement:
Event Management | Lecture/Practical (IL) | Coursecode: 180370214 Event Hardware and Logistics 2 SWS 3 ECTS
In this course, students learn how to properly and adequately deploy (technical planning) infrastructure technology, such as audio and lighting technology at events. This course places a focus on the selection of suitable event locations, seating, fair construction, fair booths and specifics related to TV production. It also covers the specifics of event logistics in relation to tour management and international event management.
Event Management | Lecture (VO) | Coursecode: 180370215 Event Law and Safety 2 SWS 3 ECTS
Based on fundamental structural elements, in this course students learn about the different types of events from a legal point of view. Within this context, this course also covers associations law and commercial law. The fundamental aspects of event safety in all phases of an event (entry/execution/exit) in the areas of risk management, crowd management and safety and emergency planning are also taught. To round out the range of topics, this course also discusses the aspect of event insurance.
Event Management | Lecture/Practical (IL) | Coursecode: 180370213 Live Marketing and Event Communication 2 SWS 3 ECTS
In this course, students will acquire knowledge of and learn to apply live marketing as an integral part of corporate communication, master the development and planning of marketing campaigns focussed on events and learn how events are staged. This course also covers the financing of events, the optimisation of promotional materials, communication at events, public relations and social media at events.

3. Semester

Communication and Change Management | Lecture/Practical (IL) | Coursecode: 180370302 Change Management and Organisational Development 2 SWS 3 ECTS
This course gives students an overview of the basic change models and the ideal steps of a change plan. They learn the different phases and challenges (location selection, stakeholder analysis and the development of a communication concept, the development of a vision and long-term strategies, the design of change architectures, how to overcome resistance, leadership during change etc.) as well as the associated processing methods. In the second part of this course, students use specific practical cases to exercise and reflect on the application and implementation of these methods and phases.
Communication and Change Management | Lecture (VO) | Coursecode: 180370301 Networking and Business Communication 1 SWS 1 ECTS
Students learn strategies for forging and fostering (business) contacts and building up their own network. Various network types are described, and the defining features of a good network as well as how to become network-attractive are explained. Students also learn how to start their own networks and how to master a confident presence on the social stage.
Entrepreneurship | Lecture/Practical (IL) | Coursecode: 180370303 Entrepreneurship and Start-up 2 SWS 3 ECTS
In this course, students learn the key elements and processes of entrepreneurship. The recognition of entrepreneurial opportunities and quantitative and qualitative assessment are discussed, and an ideal start-up process is acted out. In this process, the main tasks, opportunities, risks and key success metrics (evaluations) that follow the creation of a business are explained. Students are also taught the significance of innovation, strategy and business models, marketing, start-up financing, and legal parameters, as well as the business and master plans. Case studies, specifically in the areas of health, tourism, sport and events, are used as practical examples.
Entrepreneurship | Lecture (VO) | Coursecode: 180370304 Sales Management 1 SWS 1 ECTS
This course discusses strategic approaches to the fundamental course of action in sales. A special focus is placed on customers, competitive advantages, sales channels and price policy. The course also covers the structure of sales organisations, personnel management and the sales culture. The significance and instruments of information management in sales is also touched on. Elements of customer relationship management are introduced. Case studies in the areas of tourism and healthcare operations, as well as the sport and event sector are use as practical examples.
Law | Lecture (VO) | Coursecode: 180370305 Economic and Fiscal Law 2 SWS 3 ECTS
In this course, students are introduced to Austrian tax law and its systematic functionality using the example of a model business start-up to explore tax consequences and structuring possibilities. This course also discusses corporate law, trade law, company law and insolvency law using practical examples. The sample “operation” of a company is used to illustrate the practical application of all areas of law. Within this context, topics related to corporate law, civil law and criminal law which are relevant to business are presented and discussed. Procedural legality and current trends in legislation and jurisdiction round out the list of topics.
Law | Lecture (VO) | Coursecode: 180370306 Labour Law 2 SWS 3 ECTS
In this course, students acquire in-depth knowledge of Austrian labour law with a focus on individual labour law (employment contract law) with the goal of acquiring the orientation within the Austrian labour law system needed to work as a future human resources manager (personnel responsibility) and devise actions derived from that orientation, as well as to contribute to the structuring of procedural workflows. Students acquire the ability to interpret and discursively solve specific legal questions related to labour law in practical scenarios based on the current high court jurisdiction.
Field Sport- & Eventmanagement:
Specific Sports Management | Lecture/Practical (IL) | Coursecode: 180370323 Athlete Management 1 SWS 2 ECTS
This course teaches students the fundamental and legal principles of individual athlete management. The brand building (the athlete as a brand), prominence, attractiveness and affinity of individual athletes are discussed from a holistic perspective of consultation and care. This course also discusses the relationship of athletes to the media, as well as the advertisement and market value of athletes. Work as a player consultant in the football sector is also covered.
Specific Sports Management | Lecture/Practical (IL) | Coursecode: 180370322 Management of Commercial Sports Providers 1 SWS 2 ECTS
In this course, students are confronted with the challenges of commercial sports providers. Questions regarding location, space and hall requirements/planning, positioning, marketing and quality and risk management are discussed using theory and practical examples. This course also discusses sales pitches, customer loyalty programmes and internal and external communication to meet the customer expectations for a modern service provider.
Specific Sports Management | Lecture/Practical (IL) | Coursecode: 180370324 Management of Sports Associations and Organisations 2 SWS 3 ECTS
In this course, students acquire knowledge of the organisation, structure and management of sports clubs and organisations in Austria. Students are taught specific management skills which are required as basic knowledge and competencies for leading clubs and sports organisations in a modern service society. Real case studies in the field of activity are also discussed and analysed to round out the course.
Sponsoring, Legal Issues and Infrastructure in Sport | Lecture/Practical (IL) | Coursecode: 180370319 Infrastructure Management of Sports Facilities 2 SWS 3 ECTS
After an introduction to the basic terminology of sports facility construction, students acquire knowledge of the construction and operation of various sports facilities (requirements analysis, building contractor and operator models, space and function programmes, equipment and materials, existing structure or adaptations) through the teaching of theory and practical examples. This course also covers the demand for sports facilities and the Austrian federal contracts act. Financing options, funding possibilities and the coverage of operational costs during ongoing operation account for the finance-related portion of this course.
Sponsoring, Legal Issues and Infrastructure in Sport | Lecture/Practical (IL) | Coursecode: 180370321 Sport Sponsorship 2 SWS 3 ECTS
In this course, students will acquire knowledge of the various types of sport sponsoring (event, personnel and venue sponsoring), as well as its distinction from other sponsoring types (culture, media and public sponsoring). The use of promotional materials in the sports sector, as well as media rights and licences, are also covered. Sponsoring at mega events and the topics of ambush marketing round out the list of topics in this course.
Sponsoring, Legal Issues and Infrastructure in Sport | Lecture (VO) | Coursecode: 180370320 Sports Law 2 SWS 3 ECTS
In this course, students acquire knowledge of significant legal issues related to amateur and professional sporting practices. In this context, sports law is interdisciplinary material related to public law, European law, labour and social law, property law, civil and criminal liability and commercial and tax law. This course also covers the special features of Austrian and international sports organisations (umbrella associations, professional associations, sports arbitration etc.). The topic of sport sponsorship is not treated as a means to an end, but rather as a welcome supplement to corporate communication.

4. Semester

Master's Thesis and Master's Exam | Master's Thesis (MA) | Coursecode: 180370404 Master's Thesis 0 SWS 25 ECTS
Students prepare a Master's thesis in accordance with the relevant scientific criteria pertaining to their discipline. Students present and defend their Master's thesis within the context of a Master’s exam, in which the connections to central topics of the degree are tested.
Master's Thesis and Master's Exam | Seminar (SE) | Coursecode: 180370405 Master's Thesis Support 0.5 SWS 2 ECTS
During the writing of their Master's thesis, students are provided with technical and scientific support from the initial conceptualisation to the finished thesis. Both discipline-specific skills and scientific skills and capabilities are deepened.
Vocational Preparation | Seminar (SE) | Coursecode: 180370401 Case Studies 1 SWS 3 ECTS
This course uses case studies to explain the complexity of management situations and teaches students how to develop decision alternatives and the associated scenarios. Students work through case studies directly related to their study focus. The skills acquired in the various specialisations are applied in practical scenarios.