Continuing education, Part-time
Strategic Experience Design

The Master certificate programme in Strategic Experience Design provides comprehensive training in corporate strategy. A strong focus is placed on human-centred and design-driven thinking and acting, methodologies and tool sets as well as cross-cutting skills. Topics range from Experience Innovation and Change, Design and Human Values to Business and Leadership.

Academic Degree

Master of Business Administration (MBA)

Mode of Study

Part-time / 4 Semesters / 120 ECTS

Language of instruction

English

Campus

Graz

Department

Media and Design

Institute

Design & Communication

Tuition fee

€ 4.800,00 per semester

Admissions

Before you start your course you have to apply and go through the admissions procedure. Here you can read up on this and find the most important dates.

My Studies

Here you can find everything you need to know about the course.

After Graduation

Graduates can choose from a wide range of occupational fields and new career opportunities. Read here where your path can lead you.

Core topics

Combining studies and work

Career paths

Did you know, …

… that consumers place increasing importance on customer experience when making their purchase decisions?

The holistic design approach taught in this course provides companies with strategic competitive advantages in product and service development.

Did you know, …

… that our brain processes around 11 million sensory impressions every second, but that we only consciously perceive about 40 of them?

Getting to the heart of the issue is a methodology you will learn on the Master certificate programme.

Did you know, …

… that there are more than 50 basic psychological principles that can influence a company\’s strategy?

On this course you will learn how to apply them efficiently and effectively.

Did you know, …

… that the Master certificate programme has an international focus, helping students to build a global network of experts from a range of industries?

Did you know, …

… that cooperation with companies and the use of case studies form a core element of the curriculum, ensuring that the programme content is directly relevant in practice?

News

All news News

The Master’s question

Anyone wishing to continue studying after completing a Bachelor’s has to address the Master’s question: how to proceed …

16.03.2026 News

Here we go: Welcome to the 2025/2026 academic year

What’s happening over the next few days and weeks? We have the overview for the 2025/2026 academic year for you.

26.09.2025 Blog

#10 Ready, Study, Go: International applicants

“Ready, Study, Go!” is the podcast of the FH JOANNEUM study guidance team and in this episode, we answer all the questions …

19.11.2024 Podcasts

Continuing education, Part-time
Strategic Experience Design