Department of Media & Design
Content Strategy
My Studies
Summer semester 2021
2. Semester
Collecting Data & Monitoring | Integrated course (iL) | Coursecode: 200778203
Monitoring & Web Analytics
2 SWS
2 ECTS
Collecting Data & Monitoring | Integrated course (iL) | Coursecode: 200778204
Quantitative Social Research
2 SWS
2 ECTS
Content & User Experience Design | Tutorial (Ue) | Coursecode: 200778202
Qualitative social research
1 SWS
1 ECTS
Content & User Experience Design | Integrated course (iL) | Coursecode: 200778201
User Experience & Interaction Design
3 SWS
3 ECTS
Content for complex environments | Integrated course (iL) | Coursecode: 200778207
Developing Content for Complex Digital Environments
2 SWS
2 ECTS
Content for complex environments | Integrated course (iL) | Coursecode: 200778208
Information Architecture
2 SWS
2 ECTS
Open Space & Portfolio 2 | Integrated course (iL) | Coursecode: 200778209
Open Space & Portfolio 2
2 SWS
4 ECTS
Workshop: Design Research | Project thesis (PT) | Coursecode: 200778210
Workshop: Design research
2 SWS
10 ECTS
Writing & Storytelling | Integrated course (iL) | Coursecode: 200778206
Cross-platform storytelling
2 SWS
2 ECTS
Writing & Storytelling | Integrated course (iL) | Coursecode: 200778205
Writing, Editing & Curating
2 SWS
2 ECTS
4. Semester
Content Strategy 3: Implementation | Integrated course (iL) | Coursecode: 140778402
Editorial Processes and Project Management
3 SWS
5 ECTS
Content Strategy 3: Implementation | Lecture (Vo) | Coursecode: 140778401
Management of Company Content
2 SWS
3 ECTS
Critical Reflection | Integrated course (iL) | Coursecode: 140778403
Open Space and Portfolio 4: Facilitation
2 SWS
2 ECTS
Master's Thesis | Master Thesis (MA) | Coursecode: 140778404
Master's Thesis and Accompanying Seminar
3 SWS
20 ECTS
Winter semester 2020/2021
1. Semester
Brand, Identity & Message | Integrated course (iL) | Coursecode: 200778105
Brand Values & Message Architecture
3 SWS
3 ECTS
Brand, Identity & Message | Integrated course (iL) | Coursecode: 200778106
Content Audits
1 SWS
1 ECTS
Content Analysis | Project thesis (PT) | Coursecode: 200778110
Workshop: Content Analysis
2 SWS
10 ECTS
Digital Strategy | Integrated course (iL) | Coursecode: 200778104
Business Strategy for Digital Markets
2 SWS
2 ECTS
Digital Strategy | Integrated course (iL) | Coursecode: 200778103
Stakeholder Analysis and Digital Strategy
2 SWS
2 ECTS
Introduction to Content Strategy | Integrated course (iL) | Coursecode: 200778101
Kickoff Workshop: What is Content Strategy?
2 SWS
2 ECTS
Introduction to Content Strategy | Integrated course (iL) | Coursecode: 200778102
Online Socialization
2 SWS
2 ECTS
Open Space & Portfolio 1 | Integrated course (iL) | Coursecode: 200778109
Open Space and Portfolio 1
2 SWS
4 ECTS
Platforms & Content Management | Integrated course (iL) | Coursecode: 200778107
Digital Publication Platforms
2 SWS
2 ECTS
Platforms & Content Management | Integrated course (iL) | Coursecode: 200778108
Introduction to Content Management
2 SWS
2 ECTS
3. Semester
Content Strategy 2: Conception | Integrated course (iL) | Coursecode: 140778301
Brand Values, Message Architecture, and Strategic Communication
4 SWS
4 ECTS
Content Strategy 2: Conception | Integrated course (iL) | Coursecode: 140778302
Content Modelling and Style Guides
3 SWS
4 ECTS
Critical Reflection | Integrated course (iL) | Coursecode: 140778305
Open Space and Portfolio 3: Social Media Formats and Platforms
2 SWS
2 ECTS
Marketing | Integrated course (iL) | Coursecode: 140778304
Content Marketing and Community Management
4 SWS
5 ECTS
Marketing | Lecture (Vo) | Coursecode: 140778303
Organizational Communication and Public Relations Research
2 SWS
2 ECTS
Project Work | Project thesis (PT) | Coursecode: 140778306
Feasability Analysis for the Master Thesis
2 SWS
10 ECTS
Elective Subjects:
Elective Modules | Tutorial (Ue) | Coursecode: 140778309
Cross-media Storytelling 2
1 SWS
1.5 ECTS
Elective Modules | Tutorial (Ue) | Coursecode: 140778310
Interface Design and Typography
1 SWS
1.5 ECTS
Elective Modules | Tutorial (Ue) | Coursecode: 140778308
Knowledge Management and Internal Communication 2
1 SWS
1.5 ECTS
Elective Modules | Tutorial (Ue) | Coursecode: 140778307
XML and Content Management 2
1 SWS
1.5 ECTS
Summer semester 2020
2. Semester
Content Strategy 1: Analysis | Lecture (Vo) | Coursecode: 140778201
Content Audits
1 SWS
2 ECTS
Content Strategy 1: Analysis | Integrated course (iL) | Coursecode: 140778202
User Research and Interaction Design
4 SWS
4 ECTS
Critical Reflection | Integrated course (iL) | Coursecode: 140778207
Open Space and Portfolio 2: Web Science and Internet Research
2 SWS
2 ECTS
Project Work | Project thesis (PT) | Coursecode: 140778208
Empirical Project on Internet Research
2 SWS
10 ECTS
Statistics and Studies | Integrated course (iL) | Coursecode: 140778204
Basics of Empirical Social Research
2 SWS
2 ECTS
Statistics and Studies | Integrated course (iL) | Coursecode: 140778203
Monitoring and Web Analytics
1 SWS
2 ECTS
Web and Publication Techniques | Integrated course (iL) | Coursecode: 140778206
Accessibility and Multiscreen Design
2 SWS
2 ECTS
Web and Publication Techniques | Lecture (Vo) | Coursecode: 140778205
Information Architecture
2 SWS
2 ECTS
Elective Subjects:
Elective Modules | Tutorial (Ue) | Coursecode: 140778211
Cross-media Storytelling 1
1 SWS
2 ECTS
Elective Modules | Tutorial (Ue) | Coursecode: 140778212
Information Graphics and Visualization
1 SWS
2 ECTS
Elective Modules | Tutorial (Ue) | Coursecode: 140778210
Knowledge Management and Internal Communication 1
1 SWS
2 ECTS
Elective Modules | Tutorial (Ue) | Coursecode: 140778209
XML and Content Management 1
1 SWS
2 ECTS
4. Semester
Content Strategy 3: Implementation | Integrated course (iL) | Coursecode: 140778402
Editorial Processes and Project Management
3 SWS
5 ECTS
Content Strategy 3: Implementation | Lecture (Vo) | Coursecode: 140778401
Management of Company Content
2 SWS
3 ECTS
Critical Reflection | Integrated course (iL) | Coursecode: 140778403
Open Space and Portfolio 4: Facilitation
2 SWS
2 ECTS
Master's Thesis | Master Thesis (MA) | Coursecode: 140778404
Master's Thesis and Accompanying Seminar
3 SWS
20 ECTS