Department of Media & Design

Content Strategy

My Studies

Current Courses
 

Winter semester 2021/2022

1. Semester

Brand, Identity & Message | Integrated course (iL) | Coursecode: 200778105 Brand Values & Message Architecture 3 SWS 3 ECTS Brand, Identity & Message | Integrated course (iL) | Coursecode: 200778106 Content Audits 1 SWS 1 ECTS Content Analysis | Project thesis (PT) | Coursecode: 200778110 Workshop: Content Analysis 2 SWS 10 ECTS Digital Strategy | Integrated course (iL) | Coursecode: 200778104 Business Strategy for Digital Markets 2 SWS 2 ECTS Digital Strategy | Integrated course (iL) | Coursecode: 200778103 Stakeholder Analysis and Digital Strategy 2 SWS 2 ECTS Introduction to Content Strategy | Integrated course (iL) | Coursecode: 200778101 Kickoff Workshop: What is Content Strategy? 2 SWS 2 ECTS Introduction to Content Strategy | Integrated course (iL) | Coursecode: 200778102 Online Socialization 2 SWS 2 ECTS Open Space & Portfolio 1 | Integrated course (iL) | Coursecode: 200778109 Open Space and Portfolio 1 2 SWS 4 ECTS Platforms & Content Management | Integrated course (iL) | Coursecode: 200778107 Digital Publication Platforms 2 SWS 2 ECTS Platforms & Content Management | Integrated course (iL) | Coursecode: 200778108 Introduction to Content Management 2 SWS 2 ECTS

3. Semester

Content Modelling | Integrated course (iL) | Coursecode: 200778303 Domain Modelling & Content-Types 2 SWS 2 ECTS Content Modelling | Integrated course (iL) | Coursecode: 200778304 Metadata & Taxonomies 2 SWS 2 ECTS Editorial Processes & Project Management | Integrated course (iL) | Coursecode: 200778301 Editorial and topic planning 2 SWS 2 ECTS Editorial Processes & Project Management | Integrated course (iL) | Coursecode: 200778302 Strategic organizational communication 2 SWS 2 ECTS Open Space & Portfolio 3 | Integrated course (iL) | Coursecode: 200778307 Open Space & Portfolio 3 2 SWS 4 ECTS Workflows & Governance | Integrated course (iL) | Coursecode: 200778306 Data-driven Content Business 2 SWS 2 ECTS Workflows & Governance | Integrated course (iL) | Coursecode: 200778305 Editorial Processes & Project Management 2 SWS 2 ECTS Workshop: Strategic project definition | Project thesis (PT) | Coursecode: 200778308 Workshop: Strategic project definition 2 SWS 10 ECTS
Elective Subjects:
Electives | Integrated course (iL) | Coursecode: 200778309 Content Design 2 SWS 4 ECTS Electives | Integrated course (iL) | Coursecode: 200778310 Content Marketing 2 SWS 4 ECTS Electives | Integrated course (iL) | Coursecode: 200778311 Management of Enterprise Content and Content Operations 2 SWS 4 ECTS

Summer semester 2021

2. Semester

Collecting Data & Monitoring | Integrated course (iL) | Coursecode: 200778203 Monitoring & Web Analytics 2 SWS 2 ECTS Collecting Data & Monitoring | Integrated course (iL) | Coursecode: 200778204 Quantitative Social Research 2 SWS 2 ECTS Content & User Experience Design | Tutorial (Ue) | Coursecode: 200778202 Qualitative social research 1 SWS 1 ECTS Content & User Experience Design | Integrated course (iL) | Coursecode: 200778201 User Experience & Interaction Design 3 SWS 3 ECTS Content for complex environments | Integrated course (iL) | Coursecode: 200778207 Developing Content for Complex Digital Environments 2 SWS 2 ECTS Content for complex environments | Integrated course (iL) | Coursecode: 200778208 Information Architecture 2 SWS 2 ECTS Open Space & Portfolio 2 | Integrated course (iL) | Coursecode: 200778209 Open Space & Portfolio 2 2 SWS 4 ECTS Workshop: Design Research | Project thesis (PT) | Coursecode: 200778210 Workshop: Design research 2 SWS 10 ECTS Writing & Storytelling | Integrated course (iL) | Coursecode: 200778206 Cross-platform storytelling 2 SWS 2 ECTS Writing & Storytelling | Integrated course (iL) | Coursecode: 200778205 Writing, Editing & Curating 2 SWS 2 ECTS

4. Semester

Content Strategy 3: Implementation | Integrated course (iL) | Coursecode: 140778402 Editorial Processes and Project Management 3 SWS 5 ECTS Content Strategy 3: Implementation | Lecture (Vo) | Coursecode: 140778401 Management of Company Content 2 SWS 3 ECTS Critical Reflection | Integrated course (iL) | Coursecode: 140778403 Open Space and Portfolio 4: Facilitation 2 SWS 2 ECTS Master Thesis | Master Thesis (MA) | Coursecode: 200778404 Master's Thesis and Final Exam 0 SWS 20 ECTS Master's Thesis | Master Thesis (MA) | Coursecode: 140778404 Master's Thesis and Accompanying Seminar 3 SWS 20 ECTS

Winter semester 2020/2021

1. Semester

Brand, Identity & Message | Integrated course (iL) | Coursecode: 200778105 Brand Values & Message Architecture 3 SWS 3 ECTS Brand, Identity & Message | Integrated course (iL) | Coursecode: 200778106 Content Audits 1 SWS 1 ECTS Content Analysis | Project thesis (PT) | Coursecode: 200778110 Workshop: Content Analysis 2 SWS 10 ECTS Digital Strategy | Integrated course (iL) | Coursecode: 200778104 Business Strategy for Digital Markets 2 SWS 2 ECTS Digital Strategy | Integrated course (iL) | Coursecode: 200778103 Stakeholder Analysis and Digital Strategy 2 SWS 2 ECTS Introduction to Content Strategy | Integrated course (iL) | Coursecode: 200778101 Kickoff Workshop: What is Content Strategy? 2 SWS 2 ECTS Introduction to Content Strategy | Integrated course (iL) | Coursecode: 200778102 Online Socialization 2 SWS 2 ECTS Open Space & Portfolio 1 | Integrated course (iL) | Coursecode: 200778109 Open Space and Portfolio 1 2 SWS 4 ECTS Platforms & Content Management | Integrated course (iL) | Coursecode: 200778107 Digital Publication Platforms 2 SWS 2 ECTS Platforms & Content Management | Integrated course (iL) | Coursecode: 200778108 Introduction to Content Management 2 SWS 2 ECTS

3. Semester

Content Strategy 2: Conception | Integrated course (iL) | Coursecode: 140778301 Brand Values, Message Architecture, and Strategic Communication 4 SWS 4 ECTS Content Strategy 2: Conception | Integrated course (iL) | Coursecode: 140778302 Content Modelling and Style Guides 3 SWS 4 ECTS Critical Reflection | Integrated course (iL) | Coursecode: 140778305 Open Space and Portfolio 3: Social Media Formats and Platforms 2 SWS 2 ECTS Marketing | Integrated course (iL) | Coursecode: 140778304 Content Marketing and Community Management 4 SWS 5 ECTS Marketing | Lecture (Vo) | Coursecode: 140778303 Organizational Communication and Public Relations Research 2 SWS 2 ECTS Project Work | Project thesis (PT) | Coursecode: 140778306 Feasability Analysis for the Master Thesis 2 SWS 10 ECTS
Elective Subjects:
Elective Modules | Tutorial (Ue) | Coursecode: 140778309 Cross-media Storytelling 2 1 SWS 1.5 ECTS Elective Modules | Tutorial (Ue) | Coursecode: 140778310 Interface Design and Typography 1 SWS 1.5 ECTS Elective Modules | Tutorial (Ue) | Coursecode: 140778308 Knowledge Management and Internal Communication 2 1 SWS 1.5 ECTS Elective Modules | Tutorial (Ue) | Coursecode: 140778307 XML and Content Management 2 1 SWS 1.5 ECTS

Summer semester 2020

2. Semester

Content Strategy 1: Analysis | Lecture (Vo) | Coursecode: 140778201 Content Audits 1 SWS 2 ECTS Content Strategy 1: Analysis | Integrated course (iL) | Coursecode: 140778202 User Research and Interaction Design 4 SWS 4 ECTS Critical Reflection | Integrated course (iL) | Coursecode: 140778207 Open Space and Portfolio 2: Web Science and Internet Research 2 SWS 2 ECTS Project Work | Project thesis (PT) | Coursecode: 140778208 Empirical Project on Internet Research 2 SWS 10 ECTS Statistics and Studies | Integrated course (iL) | Coursecode: 140778204 Basics of Empirical Social Research 2 SWS 2 ECTS Statistics and Studies | Integrated course (iL) | Coursecode: 140778203 Monitoring and Web Analytics 1 SWS 2 ECTS Web and Publication Techniques | Integrated course (iL) | Coursecode: 140778206 Accessibility and Multiscreen Design 2 SWS 2 ECTS Web and Publication Techniques | Lecture (Vo) | Coursecode: 140778205 Information Architecture 2 SWS 2 ECTS
Elective Subjects:
Elective Modules | Tutorial (Ue) | Coursecode: 140778211 Cross-media Storytelling 1 1 SWS 2 ECTS Elective Modules | Tutorial (Ue) | Coursecode: 140778212 Information Graphics and Visualization 1 SWS 2 ECTS Elective Modules | Tutorial (Ue) | Coursecode: 140778210 Knowledge Management and Internal Communication 1 1 SWS 2 ECTS Elective Modules | Tutorial (Ue) | Coursecode: 140778209 XML and Content Management 1 1 SWS 2 ECTS

4. Semester

Content Strategy 3: Implementation | Integrated course (iL) | Coursecode: 140778402 Editorial Processes and Project Management 3 SWS 5 ECTS Content Strategy 3: Implementation | Lecture (Vo) | Coursecode: 140778401 Management of Company Content 2 SWS 3 ECTS Critical Reflection | Integrated course (iL) | Coursecode: 140778403 Open Space and Portfolio 4: Facilitation 2 SWS 2 ECTS Master's Thesis | Master Thesis (MA) | Coursecode: 140778404 Master's Thesis and Accompanying Seminar 3 SWS 20 ECTS