Department of Management

Health Management in Tourism

My Studies

 

Curriculum

1. Semester

Academic and Social Skills 1 | Tutorial (Ue) | Coursecode: 200369114 Communication and Rhetoric 2 SWS 1 ECTS
Students will enhance their communications skills and develop their individual style of speaking and their personal eloquence. They will acquire rhetorical and communications skills. Intrinsic and external motivations are other topics covered. They will be able to hold convincing presentations of both a general and a scientific character.

Literature
Books: Watzlawick, P., Beavin, J. & Jackson, D. (2011). Menschliche Kommunikation. Bern: Huber; Ebeling, P. (2001). Rhetorik—der Weg zum Erfolg. München: Humboldt; Amon, I. (2007). Die Macht der Stimme. Frankfurt: Redline Wirtschaft; Lobin, H. (2012). Die wissenschaftliche Präsentation. Paderborn: Verlag Ferdinand Schöningh.
Academic and Social Skills 1 | Integrated course (iL) | Coursecode: 200369111 Foundations of Health and Tourism 2 SWS 3 ECTS
Graduates will acquire the analytical tools needed to understand where modern society has come from and to identify where it may be headed, a capability which is crucial to being a successful manager. They will understand theories of social and cultural change and the scientific methodologies employed by social scientists to understand such change. Moreover, they will understand the origins of current trends in health, leisure and tourism from historical and sociological perspectives. The lecture/discussion format of the course will also hone students' skills in independent, critical thinking, rhetoric and writing. The language of instruction is English, so English skills are also trained.

Literature:
Books: Urry, J. (2011). The tourist gaze. London: Sage; Giddens, A. (1990). The consequences of modernity. Stanford: Stanford Univ. Press; Porter, D. (1999). Health, civilization and the state. London: Routledge; Koshar, R. (Hg.). (2002). Histories of leisure. Oxford: Berg; Ritzer, G. (2014). The McDonaldization of society. Thousand Oaks, CA: Sage.
Academic and Social Skills 1 | Integrated course (iL) | Coursecode: 200369112 Orientation: Health Management in Tourism 2 SWS 1 ECTS
Students will acquire an overview of focal topics of the curriculum so that they can better understand the relationships between the contents of the various programmes in the further course of their study. These will therefore be designed in interdisciplinary ways and will offer insights into the mutual relationships between health, tourism and management. The course already offers students an orientation with respect to their vocational fields at the start of their studies.

Literature
Books: Illing, K. (2009). Gesundheitstourismus und Spa Management. München: Oldenbourg; Anonovsky, A. (1997). Salutogenese. Tübingen: Deutsche Gesellschaft für Verhaltenstherapie; Smith, M. & Puczkó, L. (2009). Health and wellness tourism. Amsterdam: Butterworth-Heinemann.

Journals: Health Promotion International; Journal of Tourism Recreation Research.
Academic and Social Skills 1 | Integrated course (iL) | Coursecode: 200369113 Wellness I: Wellness Assessment 0.5 SWS 0.5 ECTS
Students will be introduced to the seven dimensions of wellness according to Hettler. They will participate in a wellness assessment to determine their current state of wellness. They will be linked with a wellness peer mentor who will help in the setting and realization of wellness goals. The language of instruction is English, so English skills will also be trained.

Literature
Books: Dunn, H. (1961). High Level Wellness. Arlington, VA: R.W. Beatty; Travis, J. & Ryan, R. (2004). The wellness workbook.(3. Aufl.). New York: Celestial Arts.

Journal Articles: Hettler, B. (1980). Wellness promotion on a university campus. Family and Community Health, 3(1), 77-95; Miller, J. (2005). Wellness: The history and development of a concept. Spektrum Freizeit, 27(1), 84-106; Miller, J. (2013). Wellness definitions and implications for personal wellbeing [unpublished document]; SRI International. (2010). Spas and the global wellness market. N.p.: Global Spa Summit.
Dimensions of Tourism | Integrated course (iL) | Coursecode: 200369109 Foundations of Tourism 2 SWS 3 ECTS
In order to approach the multilayered phenomenon of tourism in all its multidimensionality, seven key perspectives or aspects of tourism will be examined in sequence and illustrated with reference to practical examples. These are: 1. The role played by framework conditions and their control as a means of managing tourism; 2. Tourism as a commercial product; the conditions and consequences of this characteristic; 3. They role of the body in tourism in view of the multi-sensual character of the tourist experience; 4. Tourism as spectacle and theatre; 5. The role of everyday and familiar elements in tourism as well as tourist elements in everyday life; 6. The role of alien and exotic aspects within tourism as well as their "processing" to create tourist products; 6. The ambivalent role of nature in tourism. In the practical exercises, students will reflect on these aspects on the basis of their own travel and holiday experiences and illustrate them by means of role play.

Literature
Books: Hannam, K. & Knox, D. (2010): Understanding Tourism. A Critical Introduction. London: Stage; Bieger, T. (2006). Tourismuslehre: ein Grundriss.
Bern: Haupt; Freyer, W. (2009). Tourismus: Einführung in die Fremdenverkehrsökonomie. München: Oldenbourg; Hall. M. (2006). Tourism and Global Environmental Change: ecological, social, economic and political interrelationships. London: Routledge;

Journals: Zeitschrift für tourismuswissenschaftliche Forschung und
Praxis; tw (Zeitschrift für Tourismuswissenschaft); Tourism review of AIEST; Annals of Tourism Research;
Dimensions of Tourism | Integrated course (iL) | Coursecode: 200369110 Hospitality Management I: Basics 2 SWS 2 ECTS
In general, hospitality management is concerned with guest services and service providers, and covers the organisation of hospitality services. This introductory course highlights the starting points and presents the strategic and operative, personnel as well as legal framework conditions of hospitality management.

Literature
Books:
Clarke, A. & Chen, W. (2009). International Hospitality Management: Concepts and Cases. Oxford: Elsevier Buttwerworth-Heinemann.
Barth, S. (2006). Hospitality Law: Managing legal issues in the hospitality industry (2nd Edition). Canada:John Wiley & Sons, Inc.
Blanchard, K. (2004). The One Minute Manager: Increase productivity, profits and your own prosperity. London: Harper Collins Publisher.
Brotherton, B. (2011). The International Hospitality Industry: Structure, Characteristics and Issues. Oxon, New York: Butterworth-Heinemann.
Gardini, M. (2009). Handbuch Hospitality Management. Frankfurt/M.: Deutscher Fachverlag.
Griffin, R. (2006). Fundamentals of Management (4th Edition). Boston, New York:Houghton Mifflin Company.
Herzberg, F. H., Mausner, B. M. & Snyderman, B. (1959): The motivation to work. New York: Wiley and sons.
Maslow, A. H. (1977): Motivation und Persönlichkeit. Olten: Walter-Verlag.
Dimensions of Tourism | Lecture (Vo) | Coursecode: 200369108 Introduction to Health Tourism 2 SWS 2 ECTS
Students shall obtain an introductory overview of the various health-tourism markets. These markets will be delimited with respect to related forms of travel (e.g. convalescence tourism) and the associated terms will be defined; relevant types of institutions will be identified and mutually delimited. A demand analysis will be carried out in a differentiated way according to various viewpoints, not least with reference to the guiding role played by social insurance agencies. In addition, differentiating features of subgroups within health tourism, such as wellness or patient tourism, will be discussed. A differentiated approach will also be applied to the range of services on offer, which will also be examined from a health policy prespective.

Literature
Books: Illing, K. (2009). Gesundheitstourismus und Spa-Management. München: Oldenbourg;
Smith, M. & Puczkó, L. (2009). Health and Wellness-Tourism. Oxford: Butterworth-Heinemann.

Journals: Spa Business, Spa Manager, Spa World, Spa Management.
Fundamentals of Health | Lecture (Vo) | Coursecode: 200369101 Human Physiology I 2 SWS 2 ECTS
The course provides students with the fundamentals of human anatomy and physiology. The curriculum forms the basis for understanding the reactions of the human body to various forms of physical and mental stress as well as the origin of diseases. The focus is on the following topics: cells, the nervous system, respiration, the cardiovascular system and boosting energy levels.

Literature
Books:
Faller, A. (2012). Der Körper des Menschen. Stuttgart; New York: Thieme; McArdle, W. et al. (2015). Exercise Physiology. Philadelphia: Lippincott Williams & Wilkins; Markworth, P. (2012). Sportmedizin - Physiologische Grundlagen. Reinbeck bei Hamburg: Rowohlt-Verlag; Tittel, K. (2012). Beschreibende und funkttionelle Anatomie des Menschen. München: Urban & Fischer Verlag

Journals n.s.
Fundamentals of Health | Lecture (Vo) | Coursecode: 200369102 Hygiene 1 SWS 1 ECTS
Hygiene plays an important part in the health management professions within tourism (e.g. health-resort, rehab and spa sector, fitness centres, etc.). The following topics are covered:
- Outline of hygiene
- Epidemiology, travel medicine
- Microbiology and infectious diseases
- Cleaning and disinfection
- Personal hygiene
- Institutional hygiene, bathing hygiene
- Hygiene and ecology
- Environmental skills

Literature
Books: Naidoo, J. & Wills, J. (2000). Health promotion. Edinburgh: Baillière Tindall Verlag; Möllendorf, H. (2005). Hygiene für Pflegeberufe. München: Urban & Fischer Verlag; Hahn, H. & Kaufmann, S. (2004). Medizinische Mikrobiologie und Infektiologie. Wien; New York: Springer Verlag; Willey, J. (2007). Prescott's Microbiology. Columbus: Mcgraw-Hill Higher Education. Düllingen, M., Kirov, A. & Unverricht, H. (2013) Hygiene und medizinische Mikrobiologie. 6.Auflage. Stuttgart: Schattauer Verlag. Hurrelmann, K. (2010). Gesundheitssoziologie/Eine Einführung in sozialwissenschaftliche Theorien von Krankheitsprävention und Gesundheitsförderung. 7. Auflage. Weinheim, München: Juventa Verlag.


Journals: n.s.
Fundamentals of Health | Integrated course (iL) | Coursecode: 200369103 Introduction to Public Health 1 SWS 3 ECTS
The course examines key factors affecting health, such as education, the environment, work, living conditions, social support etc. and includes approaches from the sociology of health. The topics covered include the sociology of poverty, the effects of social structures and culture on health and illness as well as the fields of tension between the individual – organisation/institution – society/state with respect to health and illness.

Literature
Books: Gabe, J., Bury, M. & Elston, M. (2004). Key concepts in medical sociology. London: Sage; Hurrelmann, K. (2000). Gesundheitssoziologie. Eine Einführung in die sozialwissenschaftliche Theorie von Krankheitsprävention und Gesundheitsförderung. Weinheim: Juventa; Wilkinson, R. & Marmot, M. (2004). Soziale Determinanten von Gesundheit: die Fakten. Kopenhagen: WHO Regionalbüro für Europa.; Schwartz, F.W. et al. (2002). Public Health. Gesundheit und Gesundheitswissenschaft. München: Urban-Fischer (Kap.5-7); Naidoo, J. & Wills, J. (2000). Health promotion: Foundations for practice. Edinburgh: Baillière Tindall (Kap. 2).
Fundamentals of Health | Lecture (Vo) | Coursecode: 200369104 The Austrian Healthcare System 1 SWS 1 ECTS
The course aims to provide a systematic overview of the Austrian healthcare system. Problems intrinsic to the system are discussed by examining current examples (e.g. the financial situation of the Austrian health insurance system). The interests and framework conditions of various healthcare professionals are covered.

Literature
Books: Hofmarcher, M. & Rack, H. (2006): Gesundheitssysteme im Wandel - Österreich. Berlin: MWV, Medizinisch Wiss. Verl.-Ges; Schwartz, F.W. et al (2002): Public Health. Gesundheit und Gesundheitswissenschaft. München: Urban-Fischer (Kap.11-12);
Fundamentals of Management | Integrated course (iL) | Coursecode: 200369106 Foundations of Business Administration 2 SWS 3 ECTS
Graduates will learn about applied economics in order to gain an understanding of economic interrelationships and framework conditions. Key contents include the constitutive aspects of companies, organisation theory, the design of operational and organisational structures, change management as well as the legal forms of companies, focusing on a strict management orientation.

Literature
Jung, H. (2012). Arbeits- und Übungsbuch. Allgemeine Betriebswirtschaftslehre. (4. Auflage). München: Oldenbourg; Mihalic, V. (2012). ABC der Betriebswirtschaft. (8. Auflage). Wien: Linde; Schauer, R. (2013). Betriebswirtschaftslehre. Grundlagen. (4. Auflage). Wien: Linde; Mader, P. (2014). Kapitalgesellschaften. (9. Auflage). Wien: LexisNexis; Schummer, G. (2015). Personengesellschaften. (9. Auflage). Wien: Lexis Nexis; Bühner, R. (2004). Betriebswirtschaftliche Organisationslehre. München: Oldenbourg;

Journals: n.s.
Fundamentals of Management | Integrated course (iL) | Coursecode: 200369107 Information Management 2 SWS 2 ECTS
The development of information strategies and the promotion of readily available information by setting up an information-oriented business organisation will be discussed. Other contents include the removal of barriers to information, boosting information potential by acquiring information and making it available, as well as developing information logistics and systems. Increasing information capability by setting up an IT infrastructure as well as by training and supporting the end users are presented. The course is supported by a Learning Management System.

Literature
Krcmar, H. (2015). Einführung in das Informationsmanagement. 2. Auflage. Berlin: Springer. Heinrich, L., Riedl, R. & Stelzer, D. (2014). Informationsmanagement. Grundlagen, Aufgaben, Methoden. Berlin: De Gruyter Oldenbourg. Koch, K. (2015). Projektmanagement von Online-Projekten. Norderstedt: Books on Demand. Kantel, J. (2009). Per Anhalter durch das Mitmach-Web. Heidelberg: mitp-Verlag. Kowalski, S. (2007). Projekte planen und steuern mit Excel. München: Haufe. Amersdorffer, D., Bauhuber. F., Egger, R. & Oellrich, J. (2010). -Commerce. Leitfaden für den online Handel. (2013). In WIFI-Schriftenreihe (Nr. 346). Wien: Ueberreuter. Leitfaden E-Marketing. (2013). In WIFI-Schriftenreihe (Nr. 334). Wien: Ueberreuter. WKO (2014). IT-Sicherheitshandbuch. Datensicherheit schafft Vorsprung. (6. Auflage). Wien: Wirtschaftskammer Österreich. WKO (2015). IT-Sicherheitshandbuch. Für Mitarbeiterinnen und Mitarbeiter. (6. Auflage). Wien: Wirtschaftskammer Österreich. Bogensdorfer, R., Gstättner, N., Handig, Chr. et all (2015). So gestalten Sie ihren Webauftritt gesetzeskonform. (3. akt. Auflage), Kubanek, P. (Hg.). Wien: WK Niederösterreich. Bogensdorfer, R., Gstättner, N., Handig, Chr. et all (2015). Allgemeine Geschäftsbedingungen (AGB) für den Warenvertrieb in Webshops B2C. (3. akt. Auflage). Kubanek, P. (Hg.) Wien: Wirtschaftskammer Österreich.
Wirtschaftskammer Österreich (2015). Kennzeichnungsvorschriften im Geschäftsverkehr. (3. akt. Auflage). Vögl, K. (Hg.) Wien: Service-GmbH der WKÖ.
Fundamentals of Management | Lecture (Vo) | Coursecode: 200369105 Marketing 2 SWS 2 ECTS
Graduates will be familiarised with the fundamentals of marketing. The course focuses on both marketing in general and the specific features of tourism marketing. The fundamentals include a solid basic knowledge of individual marketing tools and their embedding in business routines. Interest centres not only on the traditional 4Ps, but also includes extensions relevant to services (e.g. 7Ps).

Literature
Amersdorffer, D. (2012). Social Web im Tourismus. Berlin: Springer.
Bernecker, M. & Beilharz, F. (2012). Social Media Marketing. Köln: Johanna-Verlag. Freyer, W., (2011). Tourismus-Marketing. München: Oldenbourg.
Fritz, W. & Oelsnitz, D. (2006). Marketing. Elemente marktorientierter Unternehmensführung. Stuttgart: Kohlhammer GmbH. Hermann, A. & Homburg, C. (2000). Marktforschung. 2. Auflage. Wiesbaden: Gabler. Illing, K. (2009). Gesundheitstourismus und Spa-Management. München: Oldenbourg.
Kotler, P. & Schellhase, R. (2011). Grundlagen des Marketing. München: Pearson Studium. Meffert, H. & Burmann, Ch. & Kirchgeorg, M. (2012). Marketing. Grundlagen marktorientierter Unternehmensführung. Wiesbaden: Gabler. Bruhn, M. (2014). Marketing - Grundlagen für Studium und Praxis. Wiesbaden: Gabler. Kotler, P. & Bowen, J. (2013). Marketing for hospitality and tourism. Pearson Education;
Language Skills 1 | Tutorial (Ue) | Coursecode: 200369116 2. Foreign Language I 2 SWS 2 ECTS
Students will acquire a basic vocabulary and grammar in their second foreign language. They will also learn the characters used by this language if it does not use Latin script.
Language Skills 1 | Tutorial (Ue) | Coursecode: 200369115 English for Professionals in Health and Tourism I: Skill Building 1.5 SWS 1.5 ECTS
Students will develop special skills related to the use of English in business settings. Topics covered are: professional phone etiquette, business correspondence, business meetings, negotiations as well as management and personnel issues.

Literature: MacKenzie, I. (2007). English for business. A course for business studies and economics students. Cambridge: Cambridge University Press; Parkinson, D. & Noble, J. (2006). Oxford Business English Dictionary for learners of English. Oxford: Oxford University Press.

2. Semester

Academic and Social Skills 2 | Integrated course (iL) | Coursecode: 200369210 Foundations of Academic Work 2 SWS 3 ECTS
The course covers the basic techniques of scientific work: the aim and purpose of research, structure of research questions, set-up of questions and arguments, the structure of scientific reports; literature searches, source criticism; basics of the philosophy of science; methods of empirical social research; knowledge management; Miller, J. & Friedl, H (2015). Manual of scientific reports used for quotes in the "Health Management in Tourism" course at the Joanneum.

Literature
Books: Booth, W., Colomb, G., & Williams, J. (2003). The craft of research. Chicago: University of Chicago Press; Karmasin, M. & Ribing, R. (2009). Die Gestaltung wissenschaftlicher Arbeiten. Wien: Facultas; Freyer, W. (2000). Empfehlungen zur formalen Gestaltung von wissenschaftlichen Arbeiten im Tourismus. Berlin: FIT; Franck, N. & Stary, J. (Eds.). (2009). Die Technik des wissenschaftlichen Arbeitens. Paderborn: Schöningh; Diekmann, A. (2006). Empirische Sozialforschung. Reinbek: Rowohlt.

Journals: n.s.
Academic and Social Skills 2 | Tutorial (Ue) | Coursecode: 200369212 Presentation and Facilitation Techniques 2 SWS 1 ECTS
Students will be able to set up and carry out presentations for various work situations and use relevant media in a professional way. They will develop communications skills in various discussion situations for their future vocational fields. They will be able to plan and run training sessions. They will present themselves convincingly and confidently, also when associating with people from other cultures.

Literature
Books: Hesse, J. & Schrader, H. (2005). Neue Bewerbungsstrategien für Hochschulabsolventen. Frankfurt: Eichborn; Nitschke, P. (2014). Trainings planen und gestalten. Professionelle Konzepte entwickeln. Inhalte kreativ visualisieren. Lernziele wirksam umsetzen. Bonn: managerSeminare Verlags GmbH.

Journals: n.s.
Academic and Social Skills 2 | Integrated course (iL) | Coursecode: 200369211 Wellness II: Stress Management 0.5 SWS 0.5 ECTS
Graduates will understand a number of techniques to effectively reduce stress. They will be able to identify the most important stressors that they as individuals have to cope with and understand how stress mechanisms work and how to deal effectively with stressors.

Literature:
Benson, H. & Casey, A. (2011). Stress management: Approaches for preventing and reducing stress. Harvard Medical School special report. Boston: Harvard Health Publications.

Journals: International Journal of Stress Management.
Language Skills 2 | Tutorial (Ue) | Coursecode: 200369214 2. Foreign Language II 2 SWS 2 ECTS
Upon completing the course, students will be able to understand and use familiar everyday expressions and simple sentences which are required to satisfy specific needs.
Language Skills 2 | Tutorial (Ue) | Coursecode: 200369213 English for Professionals in Health and Tourism II: Business English 1.5 SWS 1.5 ECTS
Students will improve their ability to compete on the job market, will be able to produce effective job applications and act in a professional manner during job interviews, telephone conversations and e-mail correspondence.
Lifestyle and Health | Integrated course (iL) | Coursecode: 200369203 Health and Fitness through Exercise I 2 SWS 3 ECTS
Students will acquire a basic theoretical and practical understanding of the training methods for the main forms of movement stress and their applications in the promotion of health and prevention of illness as well as to therapy and rehabilitation (a knowledge of treatments and their effects). The focus will be on warming up, post-treatment routines as well as on mobility and coordination training.

Literature
Books: Fischer, K. et al. (2014) Bewegungslernen in Prävention, Training, Therapie und Rehabilitation. Schorndorf: Hofmann Verlag; Freiwald, J. (2013). Optimales Dehnen. Barlingen: Spitta Verlag; Gottlob, A. (2013). Differenziertes Krafttraining. München: Urban & Fischer Verlag; Weineck, J. (2009). Optimales Training. Balingen: Spitta Verlag; Zintl, F. & Eisenhut, A. (2013). Ausdauertraining. München, Wien: blv Verlag

Journals: n.s.
Lifestyle and Health | Integrated course (iL) | Coursecode: 200369202 Health and Nutrition I 2 SWS 3 ECTS
In order to gain a basic understanding of nutrition and of health-related nutrition issues involved in tourist catering, students will acquire the fundamentals of the anatomy of the digestive system as well as of nutritional physiology and the metabolic pathways of key macronutrients. The basics of calculating nutritional values are also covered.

Literature
Books: Schlieper, C. (2014). Grundfragen der Ernährung. Hamburg: Felix-Büchner-Verlag; Faller, A. (2012). Der Körper des Menschen. Stuttgart; New York: Thieme Verlag; Kofranyi, E. (2012). Ernährungslehre. Frankfurt am Main: Umschau Verlag; Löffler, G. (2008). Basiswissen Biochemie. Heidelberg: Thieme Verlag; Biesalski, H. & Grimm, P. (2015). Taschenatlas der Ernährung. Stuttgart: Thieme Verlag; Silbernagl, S. & Lang, F. (2013). Taschenatlas der Physiologie. Stuttgart: Thieme Verlag.

Journals: n.s.
Lifestyle and Health | Lecture (Vo) | Coursecode: 200369201 Human Physiology II 2 SWS 2 ECTS
The course provides students with a basic understanding of human anatomy and physiology. The curriculum forms the basis for understanding the reactions of the human body to various forms of physical and mental stress, as well as the origin of illness. The focus is on the following topics: physiological control loops, connective and supporting tissues, the muscles and musculoskeletal system.

Literature
Books: Faller, A. (2012). Der Körper des Menschen. Stuttgart; New York: Thieme; McArdle, W. et al. (2015). Exercise Physiology. Philadelphia: Lippincott Williams & Wilkins; Markworth, P. (2012). Sportmedizin - Physiologische Grundlagen. Reinbeck bei Hamburg: Rowohlt-Verlag; Tittel, K. (2012). Beschreibende und funktionelle Anatomie des Menschen. München: Urban & Fischer Verlag

Journals: n.s.
Management and Communication | Integrated course (iL) | Coursecode: 200369205 Accounting 2 SWS 3 ECTS
Students acquire the basics of financial accounting. In particular, a solid understanding of the system of double-entry bookkeeping should promote entrepreneurial thinking and permit communication with accounting experts. The course includes: Basic accounting questions, functions of financial accounting, legal regulations, receipts and accounts, the system of double-entry bookkeeping, charts of accounts and account codes, VAT, booking of receivables and liabilities as well as of expenditures and revenues, the effectiveness of accounting entries.

Literature:
Books: Schneider, W. & Dobrovits, I. & Schneider, D. (2013). Einführung in die Buchhaltung im Selbststudium. Band I. (20. Auflage). Wien: Facultas.wuv; Schneider, W. & Dobrovits, I. & Schneider, D. (2013). Einführung in die Buchhaltung im Selbststudium. Band II. (20. Auflage). Wien: Facultas.wuv; Haberl, K.-P., Lechner, R. & Bauer, H. & Veidl, G. (2012). Rechnungswesen und Controlling HAK I. (2. Auflage). Wien: Manz; Haberl, K.-P., Lechner, R. & Bauer, H. & Veidl, G. (2012). Rechnungswesen und Controlling HAK I. Teacher's Guide. (2. Auflage). Wien: Manz; Bernhart, A. (2012). Übungsbuch Rechnungswesen I/1. (2. Auflage). Wien: Manz.

Journals: n.s.
Management and Communication | Integrated course (iL) | Coursecode: 200369204 Communication Management and New Media 1 SWS 1 ECTS
Graduates learn the fundamentals, preconditions, limits and delimitations of integrated communications management. The specific features and differentiations of internal and external corporate communications are discussed, as are practice-relevant advertising media and their applications. New and social media are examined in the context of health and tourism and discussed with reference to real situations.

Literature
Amersdorffer, D., Bauhuber. F., Egger, R. & Oellrich, J. (2010). Social Web im Tourismus. Springer-Verlag: Berlin. Grabs, A. & Bannour, K. (2012). Follow me!: erfolgreiches Social Media Marketing mit Facebook, Twitter und Co. Galileo Press. Jelinek, J. (2012). Facebook-Marketing für Einsteiger. Pearson: München. Joss, M., Egger, R., Hinterholzer, T., & Bretbacher, M. (2011). Handbuch neue Medien im Tourismus. LIT – Verlag: Münster. 77
Pepels, W. (2011). Lexikon Kommunikations-Management. Symposion Publishing GmbH: Düsseldorf. Kotler, P., Armstrong, G., Wong, V. & Saunders, J. (2011) Grundlagen des Marketing. Pearson: München. Schmidbauer, K. (2011). Vorsprung mit Konzept. Talpa-Verlag. Berlin. Schwarz, T. (Hg.) (2007). Leitfaden Online-Marketing: Das kompakte Wissen der Branche. Waghäusel: marketingBÖRSE. Unger, F., Durante, N., Gabrys, E. & Koch, R. et al. (2004). Mediaplanung. Springer-Verlag: Berlin.
Wellness and Quality of Life in Spa Tourism | Integrated course (iL) | Coursecode: 200369208 Customer Relationship Management 2 SWS 3 ECTS
"Know your guests and understand their wishes" is the motto of companies that endeavour to maintain active customer loyalty. As it can be many times more expensive to acquire new customers than to retain existing ones, customer relationship management is becoming increasingly important. CRM is seen as a strategic orientation of companies that use communications, technical and structural tools to identify, record, process and utilise customer data with a view to optimal and long-term customer care.

Literature
Books:
Raab, G.; Ajami, R.; Gargeya, V.; Goddard, J. (2009). Customer Relationship Management: A Global Perspective. Farnham:Gower Publishing Ltd.
Buttle, F. (2009). Customer Relationship Management: Concepts and Technology. (2nd Edition). Oxford: Elsevier.
Dyché. J. (2007). The CRM Handbook: A Business Guide to Customer Relationship Management. (Printing 12). Indiana: Addison-Wesley.
Gardini, M. (2009). Handbuch Hospitality Management. Frankfurt/M.: Deutscher Fachverlag.
McGraw-Hill (2005). Perfect phrases for customer service hundreds of tools techniques and scripts for handling any situation.

Journals: International Journal of Electronic Customer Relationship Management.
Wellness and Quality of Life in Spa Tourism | Integrated course (iL) | Coursecode: 200369206 Introduction to Spa Management 2 SWS 3 ECTS
Spa management must satisy diverse interests: the owners' profit orientation, the management need for prestige, income and power, employees' need for income, social security and a fulfilling activity. External investors look for security and RoI, suppliers for stable deliveries, customers for high-quality services and the state for taxes, workplaces the observing of regulations. In addition to these management requirements, spas as a special facility are analysed on the basis of microeconomics from planning, economic, personnel (human resources) and communications viewpoints. The importance of innovation and change as well as operative business processes in a spa are intensively discussed in preparation for practical work experience.

Literature
Books: Illing, K. (2009). Gesundheitstourismus und Spa-Management. München: Oldenbourg; Richter, B. & Pütz-Willems, M. (Hg.) (2002). Wellness und Wirtschaft. Verlag Michael Willems.

Journals: Spa Business, Spa Manager, Spa World, Spa Management.
Wellness and Quality of Life in Spa Tourism | Integrated course (iL) | Coursecode: 200369209 Leisure behavior and life quality in the context of demographic change 2 SWS 2 ECTS
A major challenge in the health and tourism sector is the demographic upheaval of an ageing population. This reversal of the population pyramid is leading to specific consequential costs in the healthcare sector as well as an increasing need for health and tourism offers characterised by growing requirements such as freedom from barriers and special services for older people. At the same time, the declining birth rate is leading to new needs in the child, adolescent and family sector, such as "experience-oriented" birth clinics. These upheavals are examined, the associated requirements on the health and tourism markets are analysed and solutions are developed and refined on the basis of case studies.

Literature
Books: Müller H.A. (1990). Stereotype über das Alter und ihre Auswirkungen. In J. Howe: Lehrbuch der psychologischen und sozialen Alterswissenschaften. Band 1. Heidelberg: Asanger. (S 73 – 95); Haupt, A. (1999). Handbuch Weltbevölkerung. Stuttgart: Balance-Verlag; Aldwin, C. & Gilmer, D. (2004). What is optimal aging: biological and psychosocial perspectives. Thousand Oaks, London, New Delhi: Sage; Prahl, H. (2005). Soziologie des Alterns. Eine Einführung. Paderborn: Schöningh; BMWA (2000). Zukunftsmarkt Senioren – Touristische Innovationen für Österreich. Wien; Tschurtschenthaler, P. (2005). Die gesamtwirtschaftliche Perspektive von touristischen Innovationen. In Pechlaner, Tschurtschenthaler, Peters, Pikkemat, Fuchs (Hrsg.): Erfolg durch Innovation. Frankfurt/Main: DUV (S.3-22) ; Smeral, E. (2005). Ansatzpunkte für Innovative Tourismuspolitik. S 23 – 38. In Pechlaner et al.; Walder, B. & Pospiech, A. (2006). Innovationsprozesse im Tourismus – eine nachfrageorientierte Typologisierung.
In Pikkemat, C., Peters, M. & Weiermair, K.: Innovationen im Tourismus.
Berlin: Erich Schmidt; Zellmann, P. & Opaschowski, H. (2005).
Die Zukunftsgesellschaft. Wien: Österreichische Verlagsgesellschaft.
Journals: n.s.
Wellness and Quality of Life in Spa Tourism | Integrated course (iL) | Coursecode: 200369207 Therapeutic Practices and Medical Wellness 3 SWS 2 ECTS
Students will learn about the main services offered by a spa. For this purpose, various forms of massage as well as the options of classical physiotherapy are presented and insights are provided into osteopathy and concepts of hands-on therapy. Students will gain an overview of the training course for commercial and medicinal/curative masseurs and learn about the acquisition of a limited trade licence for the associated techniques and professional opportunities. In addition, students will be familiarised with the basic concepts of cosmetics theory as well as with its usual applications.

Literature
Books: Kolster, B. (2003). Massage. Berlin: Springer; Storck, U. (2004). Technik der Massage. Stuttgart: Thieme; Worret, W. & Gehring, W. (2004). Kosmetische Dermatologie. Berlin: Springer; Ellsässer, S. (2008). Körperpflegekunde und Kosmetik. Berlin: Springer.

Journals: Beauty, Beauty World, Massage Fachzeitschrift.

3. Semester

Academic and Social Skills 3 | Seminar (Se) | Coursecode: 200369313 Academic Writing 1.5 SWS 2.5 ECTS
After completing the course, students are able to turn a research idea into a realizable research question. They can choose a suitable methodology and carry out the necessary literature research using a search protocol. They can quote correctly and critically question their sources. They can analyze the limitations of their own research results and use them to develop new research questions.

Recommended literature:
Books: Booth, W., Colomb, G., & Williams, J. (2016). The craft of research. (4th ed.). Chicago: University of Chicago Press; American Psychological Association. (2019). Publication manual of the American Psychological Association. (7th ed.). Washington: APA.

Journals: n / a
Academic and Social Skills 3 | Integrated course (iL) | Coursecode: 200369312 Health Psychology 2 SWS 1 ECTS
The course offers a comprehensive overview of the broad field of health psychology and covers the description and explanation of inter- and intra-individual differences in human experience and behaviour. A special focus will be applied to the psychology of personality and mental hygiene.
Upon completing the course, students will have:
• gained an understanding of the significance of the personality for key issues in their own lives and in society, especially with reference to health;
• become aware of subconscious aspects which influence the individual and thus his/her interaction with other personalities;
• realised that different people interpret events around them in different ways due to their personality and thus act accordingly;
• developed an understanding of their own mental behaviour and that of others (promoting empathy for handling conflicts);
• acquired solid social skills allowing them to cushion aggressions at work.

Literature
Feuser, G. & Herz. B. (Hrsg.). (2014). Emotion und Persönlichkeit. Stuttgart: Verlag W. Kohlhammer.
Martens, J.-U. (2013). Glück in Psychologie, Philosophie und im Alltag. Stuttgart: Verlag W. Kohlhammer.
Friedman, H. & Schustack M. (2004). Persönlichkeitspsychologie und Differentielle Psychologie. München: Pearson Studium.
Stieglitz, R. et al. (Hrsg.). (2007). Fallbuch zur Klinischen Psychologie und Psychotherapie. Bern: Verlag Hans Huber.
Aronson, E. & Wilson, T. (2008). Sozialpsychologie. München: Pearson Studium.
Academic and Social Skills 3 | Integrated course (iL) | Coursecode: 200369310 Statistics and Empirical Research 2 SWS 2 ECTS
After this course, students will understand the basics of statistics and will know which statistical tests are relevant to health issues. They will be able to master key statistics concepts, gain an understanding of statistical tests as well as the critical interpretation of their results with a view to health issues and will be able to use the SPSS software for statistical analyses.
Academic and Social Skills 3 | Integrated course (iL) | Coursecode: 200369311 Wellness III: Wellness Mentoring 0.5 SWS 0.5 ECTS
Students will learn how to act as wellness mentors. They will provide support to first-semester students and will apply what they have learned in the first two semesters in their wellness classes to the task of mentoring other students. The language of instruction is English, so English skills will also be trained.

Literature: Allen, J. (2007). Not alone: Healthy habits, helpful friends. Burlington, VT: Human Resources Institute. Burak, E. (2004). College student's guide to peer wellness mentoring: Mentoring for lifestyle success. Dubuque, IA: Kendall Hunt. Norman, P. (2000). Understanding and changing health behaviour: From health beliefs to self-regulation.London: Routledge.
Health Promotion and Public Health | Integrated course (iL) | Coursecode: 200369304 Foundations of Epidemiology 2 SWS 3 ECTS
The lecture presents an introduction to epidemiology and underscores its role as a basic public health discipline. Key concepts (incidence, prevalence), risk indicators (RR, OR, PAR) as well as the most widely used study designs (cross-sectional cohorts, case monitoring, experimental and ecological studies) as well as quality criteria for epidemiological studies are presented. Students will be able to scan epidemiological texts and assess their quality, set up simple study designs for specific problems as well as become familiarized with the basics of presenting their results in the form of an abstract.

Literature:

Books:
Beaglehole R, Bonita R, Kjellström T. (1997). Einführung in die Epidemiologie. Bern: Verlag Hans Huber.
Health Promotion and Public Health | Integrated course (iL) | Coursecode: 200369301 Health and Fitness through Exercise II 2 SWS 3 ECTS
Students will acquire basic theoretical and practical knowledge of the training methods used to counter the main forms of muscular stress and their applications in the field of health promotion and illness prevention as well as therapy and rehabilitation (knowledge of actions and their effects). Special emphasis will be placed on endurance and strength training.

Literature
Books: Fischer K. et al. (2014) Bewegungslernen in Prävention, Training, Therapie und Rehabilitation. Schorndorf: Hofmann Verlag; Freiwald J. (2013). Optimales Dehnen. Barlingen: Spitta Verlag; Gottlob, A. (2013). Differenziertes Krafttraining. München: Urban & Fischer Verlag; Weineck, J. (2009). Optimales Training. Balingen: Spitta Verlag; Zintl, F. & Eisenhut, A. (2013). Ausdauertraining. München, Wien: blv Verlag

Journals: n.s.
Health Promotion and Public Health | Integrated course (iL) | Coursecode: 200369302 Health and Nutrition II 2 SWS 3 ECTS
Fundamentals of nutrition with particular consideration of the demands on health managers in tourist facilities are presented with due regard for nutrition physiology, the metabolic pathways of micronutrients, the acid-alkali balance and oxidative stresses at rest and in activity. Nutrition-linked health problems are used to discuss possible preventive measures based on nutrition and physiology as well as food hygiene procedures and to examine the evidence for them.

Literature:

Books:
Schlieper, C. (2005). Grundfragen der Ernährung. Hamburg: Felix-Büchner-Verlag. Faller, A. (2004). Der Körper des Menschen. Stuttgart, New York: Thieme Verlag.
Hanslik, N.; Kitzmüller, C.; Woidich, A. (2000). Hygienemanagement. Hamburg: Behrs.
Kofranyi, E. (1987). Ernährungslehre. Frankfurt am Main: Umschau Verlag.
Löffler, G. (2008). Basiswissen Biochemie. Heidelberg: Thieme Verlag.
Biesalski, H. & Grimm, P. (2007). Taschenatlas der Ernährung. Stuttgart: Thieme Verlag.
Silbernagl, S. & Despopoulos, A. (2007). Taschenatlas der Physiologie. Stuttgart: Thieme Verlag.
Lindschinger, M. (2002). Anti-Stress-Ernährung. Leoben: Kneipp Verlag. Lindschinger, M. & Karalus, B. (2007). Iss Dich schön, klug und sexy. München: Riva-Verlag.
Health Promotion and Public Health | Integrated course (iL) | Coursecode: 200369303 Health Promotion and Prevention 2 SWS 2 ECTS
This integrated course introduces students to the basics of promoting health and preventing sickness. Measures and strategies are presented for improving and maintaining health as well as for alleviating symptoms/disease. The course focuses on differentiating various perspectives of promoting health and preventing sickness. The historical development of public health services is covered. Prevention types and fields are discussed. The course examines the significance of promoting health and preventing sickness for individuals, specific population groups and the national economy as a whole. This forms the basis of a training course in promoting health and preventing sickness which will be built upon in subsequent courses.

Literature:
Ottawa-Charta und Jakarta-Erklärung

Books:
Hurrelmann, K., Klotz, T. & Haisch, J. (Hrsg.) (2010). Lehrbuch Prävention und
Gesundheitsförderung. 3. vollst. überarb. u. erw. Aufl. Bern: Huber.
Hurrelmann, K.; Razum, O. (Hrsg.) (2012). Handbuch Gesundheitswissenschaften. 5. vollst. überarb. Aufl. Weinheim, Basel: Beltz Juventa.
Naidoo, J., Wills, J. (2010). Lehrbuch der Gesundheitsförderung. Umfassend und anschaulich mit vielen Beispielen und Projekten aus der Praxis der Gesundheitsförderung. Köln: BZgA Bundeszentrale für gesunde Aufklärung.
Schwartz, F.W., u. a. (2012). Public Health. Gesundheit und Gesundheitswesen. 3. Aufl. München: Elsevier.

Journals:
Prävention und Gesundheitsförderung, Springer.
Das Gesundheitswesen, Thieme.
European Journal of Public Health, Oxford Univ. Press.
Hospitality and Event Management | Integrated course (iL) | Coursecode: 200369309 Catering & Food Service Franchising 2 SWS 2 ECTS
The economic and social background explains the success of catering and system gastronomy in general. It is distinguished essentially from classical gastronomy by its standardised and uniform organisational structure. This course looks at the provision of culinary services, the professional preparation of food and drink as a service as well as key management aspects.

Literature
Books:
Mattel B. (2008). Catering: Catering: A Guide To Managing A Successful Business Operation. New Jersey: John Wiley & Sons, Inc.
Noren D.L. (1990). The Economics Of The Golden Arches: A Case Study Of The McDonald’s System.
Posluschny P. (2010). Kostenrechnung für die Gastronomie: mit Fallstudie aus der Unternehmensberatung (3. Auflage). München: Oldenbourg.
Journals: ÖGZ - Österreichische Gastronomie- und Hotelzeitung
Hospitality and Event Management | Integrated course (iL) | Coursecode: 200369308 Foundations of Event Management 2 SWS 2 ECTS
This course covers the psychological fundamentals and social framework conditions of events as a tool for stage-managing the experience of parties and other social events. Central and more recent trends in the events sector are derived on this basis. The following are considered as the technical fundamentals of event management: 1. legal and economic framework conditions; 2. central technical and organisational elements of events; 3. entrepreneurial thinking with a view to event planning and the calculation of the required materials, personnel, time and costs on the basis of case analyses; 4. major sources of danger and risks for running events as well as strategies for preventing accidents such as check lists.

Literature
Books: Luckham, D. (2005). The power of events: an introduction to complex event processing in distributed enterprise systems. Boston: Addison-Wesley;
Weiermair, K. (Hg. 2006). Erlebnisinszenierung im Tourismus: erfolgreich mit emotionalen Produkten und Dienstleistungen. Berlin: Erich Schmidt;
Higham, J. (2005). Sport tourism destinations: issues, opportunities and analysis. Oxford: Elsevier Butterworth-Heinemann;
Hausegger, S.(2006). Eventmanagement: Theorie und Praxis der Organisation eines Events am Beispiel des Lifestylesportevents "Beach Volleyball Grand Slam in Klagenfurt". Univ. Klagenfurt;
Hall, C. (2008). Food and wine festivals and events around the world: development, management and markets. Oxford: Butterworth-Heinemann;
Schreiber, M-T. (Hg., 2002). Kongress- und Tagungsmanagement.
München: Oldenbourg;
Trosien, G. (Hg., 2003). Ökonomische Dimensionen von Sport-Events: Faktoren - Fallbeispiele - Folgerungen. Butzbach-Griedel: Afra-Verl.
Shone, A. (2004). Successful event management: a practical handbook. London: Thomson Learning.

Journals: Event Management: Cognizant Communication Corporation.
Language Skills 3 | Tutorial (Ue) | Coursecode: 200369314 2. Foreign Language III 2 SWS 2 ECTS
Students will be able to understand sentences and frequently used expressions and reply in similar terms. They will be able to read and understand simpler texts, go shopping and make simple phone calls. They will also have acquired basic information about the countries in which the relevant language is spoken.
Management of Decisions | Integrated course (iL) | Coursecode: 200369305 Accounting II 2 SWS 3 ECTS
Students will learn about the basics of of internal accounting, which will allow a solid understanding of this control instrument as well as responsible business thinking and decision-making. In particular, the course will examine the specific features of cost accounting in the hotel and catering trades. Content: actual costing of full and partial costs, cost classification, cost centre accounting, cost unit accounting, direct costing, break-even analysis, cost accounting as a decision-making tool, applications of cost accounting to the hotel and catering trades.

Literature
Benz, C. (2011). Touristikkostenrechnung. Management-Accounting für Touristik-Unternehmen. (1. Auflage). Wiesbaden: Gabler; Haberl, K.-P., Lechner, R. & Bauer H. & Veidl, G. (2014). Rechnungswesen & Controlling HAK III. (1. Auflage). Wien: Manz; Haberl, K.-P., Lechner, R. & Mayr, H. & Bauer, H. & Veidl, G. (2014). Rechnungswesen & Controlling HLW III. (1. Auflage). Wien: Manz; Haberl, K.-P., Rossoll, A. & Stock, M. (2014). Übungsbuch zu Rechnungswesen III/3. (1. Auflage). Wien: Manz; Posluschny, P. (2013).Kostenrechnung für die Gastronomie. (4. Auflage). München: Oldenbourg; Weisz, G., Haberl, K.-P. & Lechner, R. & Mayr H. (2011). Rechnungswesen & Controlling HLT III. (1. Auflage). Wien: Manz;

Journals: n.s.
Management of Decisions | Integrated course (iL) | Coursecode: 200369307 Change Management and Sustainability 2 SWS 2 ECTS
Social change in association with technical, political, economic and ecological as well as scientific and ethical changes forces organisations to change in order to survive. This refers to the product level as well as their entire orientation, structure and process configuration. This becomes particularly acute in crises (climate, financial, economic or energy crises etc.), when even an organisation's ideological basis (business constitution, philosophy etc.) no longer applies. The necessary adaptation measures always affect the employees, who tend to resist more strongly the more these changes are associated with uncertainty. The course presents techniques for managing change. In its first part, the causes and framework conditions of change as well as the concept of sustainable development (criteria, scales and strategic approaches) are discussed as a possible response. In the second part, the resistance to change as well as techniques for overcoming it are explained.

Literature
Books: Belz, H. (Hg.) (2005). Nachhaltigkeits-Marketing in Theorie und Praxis. Wiesbaden: Dt. Univ.-Verl; Burschel, C.; Losen, D. & Wiendl, A. (2004). Betriebswirtschaftslehre der nachhaltigen Unternehmung. München: Oldenbourg; Doppler, K. & Lauterburg, C. (2002). Change Management. Den Unternehmenswandel gestalten. Frankfurt /Main: Campus Fachbuch; Doppler, K. (2005). Der Change Manager: Sich selbst und andere verändern - und trotzdem bleiben, wer man ist. Frankfurt /Main: Campus Fachbuch; Gairing, F. (2008). Organisationsentwicklung als Lernprozess von Menschen und Systemen. Weinheim: Beltz; Kostka, C. & Mönch A. (2005). Change Management: 7 Methoden für die Gestaltung von Veränderungsprozessen. München: Hanser Wirtschaft; Oehme, I. & Seebacher, U. (Hg.) (2005). Corporate sustainability: theoretical perspectives and practical approaches. München: Profil; Rohm, A. (Hg.). (2008). Change-Tools: Erfahrene Prozessberater präsentieren wirksame Workshop-Interventionen. Bonn: Managerseminare Verlag.

Journals: Journal of Change Management, OrganisationsEntwicklung, Journal of Organizational Change Management, Journal of Sustainable Tourism.
Management of Decisions | Integrated course (iL) | Coursecode: 200369306 Market Research in Leisure and Tourism 2 SWS 2 ECTS
Market research can be understood as the systematic acquisition of information on whose basis relevant decisions are made in a company. Students will learn about the basic definitions of market research (e.g. primary and secondary research) as well as about the methods used in the various phases of market research and information acquisition planning (e.g designing questionnaires), implementing the acquisition of information (e.g. telephone interviews) as well as data evaluation and analysis (e.g. statistical evaluation, evaluation of qualitative data).

Literature
Books: Herrmann, A., Homburg C. & Klarmann M. (2014). Handbuch Marktforschung: Methoden – Anwendungen – Praxisbeispiele. Wiesbaden: Gabler; Bastian, H., Born, K. & Dreyer A. (1999). Kundenorientierung im Touristikmanagement: Strategie und Realisierung in Unternehmensprozessen. München: Oldenbourg Wissenschaftsverlag.

Journals: n.s.

4. Semester

Internship | Work placement (BP) | Coursecode: 160369401 Internship 0 SWS 27 ECTS
As employees of a company or other organisation, students shall acquire initial practical experience with a view to their future occupations in the fields of health, tourism and business. This allows them to apply and deepen additional technical, and in particular social competences. Writing short reports, showing clarity of content and structure, offers preparation for the project work of the following semesters. Finally, the acquired knowledge is presented in brief so that all students of the same year can share the experience gained. At the same time, great value is placed on a truly creative approach to this task.

Literature
Books: Praktikumshandbuch Bachelor-Studium GMT.

Journals: n.s.
Internship | Integrated course (iL) | Coursecode: 160369402 Supervision of Professional Internship 2 SWS 3 ECTS
Preparation for work experience, assistance in finding suitable placements, legal advice and conflict management in the event of difficulties with placement providers, critical discussion of problems arising during the placement, discussion and analysis of experience gained.

Literature
Books: Praktikumshandbuch Bachelor-Studium GMT.

Journals: n.s.

5. Semester

Academic and Social Skills 4 | Integrated course (iL) | Coursecode: 200369507 Intercultural Communication 2 SWS 2 ECTS
This course focuses on the skills and techniques needed in intercultural communication. The course aims to develop the following skills in students: cultural self-awareness, an appreciation of cultural difference, a facility to interpret actions in many ways in order to facilitate cultural understanding, an understanding of different theories of intercultural communication, an awareness of essential aspects of selected world cultures and a facility in the special intercultural skills required in tourism. The language of instruction is English, so English skills will also be trained.

Literature: Apfelthaler, G. (2002). Interkulturelles Management. Wien: Manz; Hofstede, G. & Hofstede, G.J. (2005). Cultures and organizations. (2. Aufl.). New York: McGraw-Hill; Schulz von Thun, F. (2006). Interkulturelle Kommunikation. Reinbek: Rowohlt; Martin, J. & Chaney, L. (2006). Global business etiquette. Westport, Conn.: Praeger.

Journals: Journal of Intercultural Communication.
Academic and Social Skills 4 | Seminar (Se) | Coursecode: 200369509 Preparatory seminar for the bachelor's thesis 1 SWS 4 ECTS
Under the supervision of a faculty advisor, students develop a prospectus for a bachelor's thesis. The scientific research skills and competencies acquired in previous courses will be consolidated and applied. The aim is to create a research synopsis, which will provide the basis for the writing of the bachelor's thesis.

Recommended literature: Ebster, C. & Stalzer, L. (2017). Wissenschaftliches Arbeiten für Wirtschafts- und Sozialwissenschaftlicher (5. Aufl.). Vienna: facultas.
Stock, S., Schneider, P., Peper, E. & Molitor, E. (2018). Erfolgreich wissenschaftlich arbeiten (2. Aufl). Berlin: Springer.
Academic and Social Skills 4 | Tutorial (Ue) | Coursecode: 200369508 Wellness IV: Mental Health 0.5 SWS 0.5 ECTS
On completion of the course students will understand the epidemiology of mental health and will be aware of the burdens associated with mental disorders, in particular dementia. They will be aware of effective coping strategies within the context of MH.

Literature: Antonovsky, A. (1987). Unraveling the mystery of health. San Fransisco: Jossey-Bass; Donnelly, J. Eburne, N. & Kittleson, M. (2001). Mental Health: Dimensions of self-esteem and emotional well-being. San Fransisco: Benjamin Cummings.

Journals: Journal of Health and Social Behavior.
Business Plan and Commercial Law | Integrated course (iL) | Coursecode: 200369503 Applied Controlling 2.5 SWS 3 ECTS
Students will learn about a wide range of controlling tools such as variance analysis, benchmarking, SWOT analysis and value benefit analysis and how to apply them. The preparation and interpretation of qualitative and quantitative information should permit economically based and practically relevant decisions.

Literature
Books: Weber, J. & Schäffer, U. (2008). Einführung in das Controlling. Stuttgart: Schäffer-Poeschel; Steinle, C. & Daum, A. (Hg.) (2007). Controlling. Kompendium für Ausbildung und Praxis. Stuttgart: Schäffer-Poeschel; Kruse, O. & Wittberg, V. (Hg.) (2008). Fallstudien zur Unternehmensführung. Wiesbaden: Gabler; Krause, H.-U. & Arora, D. (2008) Controlling-Kennzahlen. München: Oldenbourg; Dreehs-Behrens, C. (2007). Finanzmathematik, Investition und Finanzierung. Aufgaben und Fälle. München: Oldenbourg; Obermeier, T. & Gasper, R. (2008). Investitionsrechnung und Unternehmensbewertung. München: Oldenbourg.

Journals: n.s.
Business Plan and Commercial Law | Integrated course (iL) | Coursecode: 200369505 Health and Leisure Law 2 SWS 2 ECTS
The first part of this course presents information on legal questions of health in leisure periods and when travelling, especially with a view to safety and the associated regulations. The second part looks at travel contract law in connection with package tours, their legal basis and legal questions relating to travel agency services as well as with a view to specific individually booked travel services (flights, rail trips, tourist transport, accommodation, catering for private and business trips). This material will be illustrated with relevant court decisions.

Literature
Books: Führich, E. (2005). Reiserecht: Handbuch des Reisevertrags-, Reiseversicherungs- und Individualreiserechts. Heidelberg: Müller; Stock, W. (2008). Gesundheitsrecht im Alltag: Familie, Arbeitsplatz, Verkehr, Freizeit. Wien: Verlagshaus der Ärzte.

Journals: n.s.
Business Plan and Commercial Law | Lecture (Vo) | Coursecode: 200369504 Legal Foundations and Labor Law 1.5 SWS 1.5 ECTS
The course initially introduces students to the elementary basics of the law, in particular civil law, and examines key elements of the law relating to persons, property and obligations, in particular contract law. Elementary aspects of employment law (employment contracts, entitlements, obligations and rights of employers and employees, contract termination etc.) are covered. In both sections the basics will be briefly presented and then examined in more detail on the basis of case studies.

Literature
Books: Koziol, A. & Welser, N. (2006). Bürgerliches Recht 1 (Österreichisches Recht): Allgemeiner Teil - Sachenrecht - Familienrecht. Wien: Manz; Koziol, A. & Welser, N. (2006). Bürgerliches Recht 2 (Österreichisches Recht): Schuldrecht Allgemeiner Teil, Schuldrecht Besonderer Teil. Wien: Manz; Schrank, F. & Mazal, W. (2008). Arbeitsrecht: Ein systematischer Grundriss. Wien: Facultas Universitätsverlag.

Journals: n.s.
Business Plan and Commercial Law | Integrated course (iL) | Coursecode: 200369506 Project Management I 2 SWS 2 ECTS
PM techniques and methods:

* Project phases, e.g. project coordination, project marketing, project controlling, management of project discontinuities
* Project roles
* PM methods: project goals, objects to be considered, project environment analysis, project structure plan, work package specification, project schedule, project bar chart, project deadlines, milestone plan, project function diagram, process schedule, project cost plan, project controlling, project risks
* Fundamentals of project evaluation

Literature

pma baseline Version 3.0 nach pma – Projekt Management Austria
pm basic Syllabus nach pma – Projekt Management Austria

Books:
Gareis, R. (2006). Happy Projects! Wien: Manz.
Litke, H-D., Kunow, I. & Schulz-Wimmer, H. (2011). Projektmanagement Taschenguide. Freiburg: Haufe.
Sterrer, C. (2011). pm k.i.s.s. Projektmanagement keep it short and simple. Wien: Goldegg.
Portny, S. (2011). Projektmanagement für Dummies. Weinheim: Wiley-VCH.
Sterrer, C. & Winkler. G. (2006). Let your projects fly – Projektmanagement – Methoden – Prozesse – Hilfsmittel. Wien: Goldegg.
Sterrer, C. & Winkler. G. (2009). Setting milestones. Projektmanagement – Methoden – Prozesse – Hilfsmittel. Wien: Goldegg

Journals: Projekt-Magazin; Projektmanagement aktuell.
Language Skills 4 | Tutorial (Ue) | Coursecode: 200369511 2. Foreign Language IV 2 SWS 2 ECTS
Students will be able to communicate in simple routine situations requiring the simple and direct exchange of information about familiar and topical matters.
Language Skills 4 | Tutorial (Ue) | Coursecode: 200369510 English for Professionals in Health and Tourism IV: the Health Sector 1.5 SWS 1.5 ECTS
On completing the course, students will be able to deliver professional presentations in English, deal with Q&A sessions, give constructive feedback and state informed opinions on topics relating to health and tourism.
Management in the Healthcare System | Lecture (Vo) | Coursecode: 200369502 Complementary Medicine 2 SWS 1.5 ECTS
In addition to conventional medical and naturopathic services, complementary medical treatments also play an important role in the spa sector. Frequently offered treatments as well as current trends will be presented and subjected to critical discussion. Systems of complementary medicine will be described in detail from the perspectives of medicine, public health, the economy and business administration.

Literature
Books:
Ernst, E. (Hg.) (2001). Praxis Naturheilverfahren: Evidenzbasierte Komplementärmedizin. Wissenschaftliche Bewertung. Nutzen - Risiko - Analyse. Berlin: Springer.
Hoefert, H. & Uehleke, B. (2009). Komplementäre Heilverfahren im Gesundheitswesen. Analyse und Bewertung: Evidenzbasierte Bewertung ihrer Wirksamkeit. Bern: Huber.
Management in the Healthcare System | Integrated course (iL) | Coursecode: 200369501 Cure and Rehabilitation 2 SWS 2 ECTS
Convalescence and rehabilitation services are examined in more detail as two parts of Austria's healthcare provision. In addition to defining their common features and differences, the framework conditions, planning aspects and current changes are highlighted. The individual patient stages in the healthcare system provide information about the existing interfaces and various organisational forms in the supply chain. Interest then centres on convalescent facilities within this service offer.
Moreover, selected aspects of rehabilitation are presented with a view to quality assurance and evaluation. The significance of rehabilitation for gainful employment as well as social and gender differences are considered. Rehabilitation types and phases as well as relevant clinical pictures are presented on the basis of the Austrian rehabilitation plan.

Literature
Books:
BMASK. „Einblick 3 – Rehabilitation“ (aktuelle Ausgabe)
Gesundheit Österreich GmbH (2012). Rehabilitationsplan 2012
Klein-Lange, M., Schwartz FW. & Sperling, M. (2003). Rehabilitation. In: F.W. Schwartz, B. Badura, R. Busse, R. Leidl, H. Raspe, J. Siegrist & Walter U. Public Health. Gesundheit und Gesundheitswesen. (2. Auflage, S. 293-296). München: Urban & Fischer.
Müller, R. (2009). Stationäre und ambulante medizinische Rehabilitation. DMTF Kongress.
Pensionsversicherungsanstalt (2009). Berufliche und Soziale Maßnahmen der Rehabilitation. Wien.
Reha-Kompass: http://rehakompass.oebig.at/
Steiermärkisches Heilvorkommen- und Kurortegesetz, 2002
Elective Subjects:
Elective Catalogue 1 | Integrated course (iL) | Coursecode: 200369512 Assessing Physical Activity and Fitness (WF5) 2 SWS 4 ECTS
Students will gain an understanding of the methods of sports science in theory and practice. Questions arising from the field of health and fitness training will be addressed by scientific methods.

Literature
Books:
Bös, K., Hänsel, F. & Schott, N. (2000). Empirische Untersuchungen in der Sportwissenschaft. Hamburg: Czwalina-Verlag.
Strauß, B., Haag, H. & Kolb, M. (1999). Datenanalyse in der Sportwissenschaft. Schorndorf: Verlag Karl Hofmann.
Wallner, D. Anleitung zur wissenschaftlichen Gestaltung von empirischen Arbeiten. Handout
Elective Catalogue 1 | Integrated course (iL) | Coursecode: 200369513 Health Promotion and Prevention (WF5) 2 SWS 4 ECTS
The course offers a critical reflection on the theoretical and practical foundations of effective and sustainable health promotion and illness prevention in different populations and settings. Prior knowledge will be strengthened and extended. On the basis of the Public Health Action Cycle, students will work on various issues related to planning, implementing and evaluating health promotion and illness prevention measures.
Elective Catalogue 1 | Integrated course (iL) | Coursecode: 200369515 Trends in Tourism Research (WF5) 2 SWS 4 ECTS
New developments in society, economics and technology have led to increased competition between companies, associations and regions in the face of changing demand, thus increasing the need for high-quality critical information. New solutions involve the development of new tourism research methods which are presented in thematic and methodical terms and applied to specific cases. These include eTourism (marketing), scenario management (strategic management), innovation management, product cycles in the context of destination management, constructivistic leisure education and assessing the consequences with a view to a sustainable development of tourism and society.

Literature
Books: Pikkemaat, B. Peters, M. & Weiermair, K. (2006). Innovationen im Tourismus: Wettbewerbsvorteile durch neue Ideen und Angebote.
Berlin: Erich Schmidt;
Schmied, M., Götz, K. Kreilkamp, E. & Buchert, M. (2008). Traumziel Nachhaltigkeit: Innovative Vermarktungskonzepte nachhaltiger Tourismusangebote für den Massenmarkt (Nachhaltigkeit Und Innovation).
Berlin: Physica-Verlag;
Goodson, L. (2007). Qualitative Research in Tourism. New York: Kindle Book; Ritchie, R.,
Burns, P. & Palmer, C. (2005). Tourism Research Methods: Integrating Theory with Practice. Wallingford: CABI;
Ateljevic, I., Pritchard, A. & Morgan, N. (2007). The Critical Turn in Tourism Studies: Innovative Research Methodologies (Advances in Tourism Research). New York: Kindle Book;
Tribe, J. & Airey, D. (2007). Developments in Tourism Research: New directions, challenges and applications (Advances in Tourism Research). New York:Kindle Book.

Journals: Travel Trends, Journal of Travel Research, International Journal of Culture, Tourism Management, Journals of Sustainable Tourism
Elective Catalogue 1 | Integrated course (iL) | Coursecode: 200369514 Work-Life Balance in Tourism (WF5) 2 SWS 4 ECTS
An awareness of social framework conditions and the operating processes affected by them allow students to implement sustainable health promotion in tourist facilities. The following skills are therefore presented:
• Understanding the scientific concepts relating to the relationship between health and work
• Understanding relevant terms and their function (Luxembourg Declaration, workplace health, workplace medicine...)
• Application skills relating to interventions and methods
• Understanding the processes involved in a BGF project (analysis, health reports, health circles)
• Knowledge of relevant Austrian projects, networks and stakeholders in the field

Literature
Books: Badura, B. & Hehlmann T. (2003). Betriebliche Gesundheitspolitik – Der Weg zur gesunden Organisation. Berlin: Springer Verlag; Ulich, E. & Wülser, M. (2005). Gesundheitsmanagement im Unternehmen. Arbeitspsychologische Perspektiven. Wiesbaden: WWV Fachverlage; Westermayer, G. (2006). Produktivitätsfaktor betriebliche Gesundheit . Göttingen: Hogrefe.
Henry, D. E. (2011). Law & Reorder: Legal Industry Solutions for Restructure, Retention, Promotion & Work/Life Balance. New York: American Bar Association

Journals: Delecta, P. (2011). Work Life Balance. International Journal of Current Research 3/4, 186-189.

6. Semester

Academic and Social Skills 5 | Integrated course (iL) | Coursecode: 200369607 Assessment Training 2 SWS 1 ECTS
Students will enhance their communications skills with a view to job application and negotiation techniques. Preparation of a check list prior to an interview will help them in future conversations – from interviews via advisory to negotiating situations.

Literature
Books: Autengruber, I. (2005). Erfolgreich bewerben. Vienna: ÖGB; Konstroffer, O. (2006). Professionelle Bewerbungen und Interviews. Heidelberg: Redline Wirtschaft.
Journals: n.s.
Academic and Social Skills 5 | Internship (PR) | Coursecode: 200369612 Bachelor examination 0 SWS 1 ECTS
Final oral examination on the main thematic emphases of Health Management in Tourism and the connections between the three thematic areas (health, tourism, management)
Academic and Social Skills 5 | Bachelor paper (BA) | Coursecode: 200369609 Bachelor Thesis 0.33 SWS 5 ECTS
The aim of the course is to independently develop a subject area and to prepare a written thesis that meets subject-specific scientific criteria.

Recommended literature:Ebster, C. & Stalzer, L. (2017). Wissenschaftliches Arbeiten für Wirtschafts- und Sozialwissenschaftlicher. (5th ed.). Vienna: facultas.
Academic and Social Skills 5 | Tutorial (Ue) | Coursecode: 200369606 Wellness V: Wellness and Work 0.5 SWS 0.5 ECTS
Upon completing the course, students will have acquired a differentiated perception of focal topics in the context of wellness and study/work, inclusive of critical (self-) reflection with a view to structured health management.

Literature
Books: Deutscher Tourismusverband e. V. (2002). Praxisleitfaden Wellness. Neue Fachreihe. Heft 27. Bonn: DTV; Geiger, A. (Hrsg.) (2005). Unternehmen Wellness. Handbuch für Betriebe der Wellness und Medizinischen Wellness. Lengerich: Pabst; Jones, F., Burke, R. & Westman, M. (Hg.) (2008). Work-life balance. A psychological perspective. New York: Psychology Press; Travis, J. & Ryan, R. (2005). Wellness Workbook. How to achieve enduring health
and vitality. Berkeley: Celestial Arts; Wilcock, A. (1998). An occupational perspective of health. Thorofare: Slack Incorporated.
Controlling and Project Management | Integrated course (iL) | Coursecode: 200369604 Controlling as a Management Responsibility 2 SWS 2 ECTS
The course provides a basic understanding of controlling as a management function. Diverse controlling concepts are used to illustrate the various meanings of controlling in the management process. In particular, reference will be made to the use of controlling as a way of assuring a rational approach as well as the interactions between managers and controllers.

Literature
Books: Weber, J. & Schäffer, U. (2014). Einführung in das Controlling. (14. Auflage). Stuttgart: Schäffer-Poeschl.

Journals: n.s.
Controlling and Project Management | Tutorial (Ue) | Coursecode: 200369605 Project Management 2 2 SWS 3 ECTS
This course aims at the practical implementation of projects; it will provide project leaders with a set of tools designed to ensure the successful completion of projects. The theoretical fundamentals of project management covered in PM1 will be practiced and developed further:

* Project phases, e.g. project coordination, project marketing, project controlling, management of project discontinuities
* Project roles
* PM methods: project goals, considered objects, project environment analysis, project structure plan, work package specification, project schedule, project bar chart, project deadlines, milestone plan, project function diagram, process schedule, project cost plan, project controlling, project risks
* Basics of project evaluation

Literature:

pma baseline Version 3.0 nach pma – Projekt Management Austria
pm basic Syllabus nach pma – Projekt Management Austria

Books:
Gareis, R. (2006). Happy Projects! Wien: Manz.
Litke, H-D., Kunow, I. & Schulz-Wimmer, H. (2011). Projektmanagement Taschenguide. Freiburg: Haufe.
Sterrer, C. (2011). pm k.i.s.s. Projektmanagement keep it short and simple. Wien: Goldegg.
Portny, S. (2011). Projektmanagement für Dummies. Weinheim: Wiley-VCH.
Sterrer, C. & Winkler. G. (2006). Let your projects fly – Projektmanagement – Methoden – Prozesse – Hilfsmittel. Wien: Goldegg.
Sterrer, C. & Winkler. G. (2009). Setting milestones. Projektmanagement – Methoden – Prozesse – Hilfsmittel. Wien: Goldegg

Journals: Projekt-Magazin; Projektmanagement aktuell.
Evaluation of Healthcare Offers | Integrated course (iL) | Coursecode: 200369601 Understanding and Measuring Health Concepts 2 SWS 2 ECTS
On the basis of the concept of health and its associated problems of definition, various attempts to classify health are presented. Special attention focuses on the aspect of measurability and measurement approaches to health. In small groups, health concepts used in practice are presented, methods and procedures for measuring health are applied and subjected to critical assessment and discussed on the basis of what had previously been learnt.

Literature
Books: Franke, A. (2006). Modelle von Gesundheit und Krankheit. Bern: Verlag Hans Huber; Mathe, T. (2005). Medizinische Soziologie und Sozialmedizin. Idstein: Schulz-Kirchner.

Journals: Zeitschrift für Gesundheitspsychologie.
Language Skills 5 | Tutorial (Ue) | Coursecode: 200369611 2. Foreign Language V 2 SWS 2 ECTS
Upon completing the course, students will be able to use simple phrases to describe their own background and education as well as their immediate environment or situation.
Language Skills 5 | Tutorial (Ue) | Coursecode: 200369610 English for Professionals in Health and Tourism V: The Tourism Sector 1.5 SWS 1.5 ECTS
Students will learn how to negotiate in English and how to deal effectively with conflict situations that may develop in health or tourism settings. Furthermore, they will be able to converse fluently about modern marketing strategies.
Trends and Challenges in Tourism and Hospitality | Integrated course (iL) | Coursecode: 200369603 Hospitality Management II: Trends and Challenges 2 SWS 2 ECTS
For a service to satisfy its customers in the long term, craftsmanship and a creative experience-oriented service culture must be strategically integrated into a wholistic ambience. The future challenges of the hospitality industry at market and management level with particular regard to Austria will be examined for this purpose.

Literature
Books:
Clarke, A. & Chen, W. (2009). International Hospitality Management: Concepts and Cases. Oxford: Elsevier Buttwerworth-Heinemann.
Brotherton, B. (2011). The International Hospitality Industry: Structure, Characteristics and Issues. Oxon, New York: Butterworth-Heinemann.

Journals: International Journal of Contemporary Hospitality Management, International Journal of Hospitality Management, Journal of the International Academy of Hospitality Research.
Trends and Challenges in Tourism and Hospitality | Integrated course (iL) | Coursecode: 200369602 Sociology of Leisure and Tourism 2 SWS 2 ECTS
Students will learn about the relationships between rationalisation and product-differentiation processes of society and the economy, the origin of leisure and leisure products, the resulting transformation of values and new consumption and travel behaviours. The focus will be on lifestyle concepts in the context of modern mobility, consumer and leisure cultures as well as the multi-option society with its typical search for experiences and meaning. This knowledge will be linked to the basic methods of empirical social research and used in experiments within the scope of empirical research projects.

Literature
Books:
Hellmann, K-U. (2013). Der Konsum der Gesellschaft : Studien zur Soziologie des Konsums. Wiesbaden : Springer.
Blackshaw, T. (2013). Routledge Handbook of Leisure Studies. London:Routledge
Parinello, G. L., & Dann, G. (Eds.) (2015). The Sociology of Tourism: European Origins and Developments (Tourism Social Science). Bingley: Emerald.
Morel, J. (2015). Soziologische Theorie : Abriss der Ansätze ihrer Hauptvertreter. Berlin: Gruyter Oldenbourg.
Kirchhoff, T. (Hg.) (2012). Sehnsucht nach Natur : über den Drang nach draußen in der heutigen Freizeitkultur. Bielefeld: Transcript-Verl.

Journals: Annals of Tourism Research; tw (Zeitschrift für Tourismuswissenschaft).
Elective Subjects:
Elective Catalogue 2 | Integrated course (iL) | Coursecode: 200369614 Addiction and Prevention (WF6) 2 SWS 4 ECTS
The theoretical part of the course provides students with a fundamental understanding of the effects on the human body of recreational drugs in general and of alcohol and nicotine in particular. The curriculum presents the basis for understanding the reactions of the human body to these substances as well as the origins of addiction. The boundary between addiction and enjoyment is identified and the differences between addiction and dependence are explained. In particular, the epidemiology and prevention of alcoholism and nicotine are examined. Various ways of preventing addiction will be discussed, particularly with the inclusion of the aspect of restoration of health. The theory will be presented within the scope of interdisciplinary projects.

Literature
Books: Köhler, T. (2000). Rauschdrogen und andere psychotrope Substanzen. Stuttgart: Kohlhammer Verlag; Siegler, R. (2000). Rauschdrogen. Reinbeck bei Hamburg: Rowohlt Verlag. Benkert, O. (2001). Psychopharmaka. München: Beck Verlag. Kindermann, W. (1991). Drogen. München: Droemer Knaur; Uhl, A. (2009). Handbuch Alkohol – Österreich.Wien: BMAGS.
Journals: n.s.
Elective Catalogue 2 | Integrated course (iL) | Coursecode: 200369615 Advanced Nutrition Skills (WF6) 2 SWS 4 ECTS
This course covers: whole-food nutrition, production technologies, storage, distribution and the associated reduction of nutritional value; food processing, preserving, changes in biological value and availability; community catering and HACCP; economic aspects of the implementation of whole-food nutrition in tourist facilities; regional development policy projects (implementation of regional agriculture), Public health projects, tourist projects as well as ecological and ethical projects may be combined in this curriculum. The presented theory will be applied within the scope of interdisciplinary projects.

Literature
Books: Arvanitoyannis, I.S. (2009). HACCP and ISO 22000: Application to foods of animal 0rigin. n.p.: Wiley & Sons; Heiss, R. (2004). Lebensmitteltechnologie, Biotechnologische, chemische, mechanische und thermische Verfahren der Lebensmittelverarbeitung (6. Aufl.) Berlin: Springer Verlag.

Journals: n/a
Elective Catalogue 2 | Integrated course (iL) | Coursecode: 200369613 Evaluation in Health Promotion and Prevention (WF6) 2 SWS 4 ECTS
The course provides students with the basics needed for working in the field of health promotion. Fundamental concepts of and approaches to health promotion will be developed and subjected to critical reflection. The course forms the basis for a training programme in health promotion, and will also form the basis for subsequent courses.

Literature
Books: Naidoo, J. & Wills, J. (2000). Health Promotion. Foundations for Practice. Edinburgh: Baillière Tindall; WHO. (1998). The Health Promotion Glossary. Geneva: WHO; WHO. (1999). Gesundheit 21 - Gesundheit für alle im 21. Jahrhundert. Eine Einführung. Kopenhagen. (=Europäische Schriftenreihe „Gesundheit für alle“, No. 5). Download summary from: http://www.euro.who.int/document/EHFA5-E.pdf; EC & IUHPE. (1999). The Evidence of Health Promotion Effectiveness. Shaping Public Health in a New Europe. A Report for the European Commission by the International Union for Health Promotion and Education. Paris: Jouve Composition & Impression, Part 1 and 2; Trojan, A. & Legewie, H. (2001). Nachhaltige Gesundheit und Entwicklung. Frankfurt: VAS.

Journals: tba
Elective Catalogue 2 | Integrated course (iL) | Coursecode: 200369616 Sustainable Rural Tourism (WF6) 2 SWS 4 ECTS
Students will acquire a basic understanding of how to implement sustainable tourism projects in rural regions:

• Principles of developing sustainable regional tourism
• The cultural significance of nature and landscape, especially in an Austrian context, and of the interactions between nature and health
• Trends in the demand for rural tourism products
• Cost-benefit evaluation of rural tourism development
• Social and political framework conditions of rural tourism development
•Relationships between agricultural production and rural tourism products
• Participative conception, planning and implementation of rural tourism development and sustainable tourism strategies

Literature
Books: George, E., Mair, H. and Reid, D. (2009). Rural tourism development: Localism and cultural change. Bristol: Channel View;
Comen, T. (2006). Integrated rural tourism. o.O.: Institute for Rural Tourism;
Sharpley, R. & Sharpley, J. (1997). Rural tourism: An introduction. London: Thomson;
Hall, D., Kirkpatrick, I. & Mitchell, M. (Hg.) (2012). Rural tourism and sustainable business. Clevedon: Channel View;
Hall, D., Roberts, L. & Mitchell, M. (Hg.). (2004). New directions in rural tourism. Aldershot: Ashgate.

Journals: Journal of Sustainable Tourism, Rural Society Journal,
Journal of Rural and Community Development.