Health Management and Public Health

Business Excellence Management | Lecture/Practical (IL) | Coursecode: m250370108

Needs Analysis and Brand Management

2.00

ECTS

2.00

SWS

Students learn the basics of systematic and dynamic needs analysis and introduced to brand management. In this course, students will discuss brand development, brand introduction and brand management processes and models using examples from the health, tourism and services industries. Value-added calculations are used to establish the economic relevance of brand management. This course compares the most significant brand value calculation methods and critically analyses their suitability. Traditional analysis tools are also compared to solution tools and discussed.

Business Excellence Management | Lecture (VO) | Coursecode: m250370109

Quality and Risk Management#

2.00

ECTS

2.00

SWS

In this course, students receive an industry-independent theoretical overview of the history, goals and instruments of quality management. Students are also introduced to several different certifiable quality labels and seals. A special focus is placed on quality management in the services industry. Risk management convers measures for systematically recognising, analysing, assessing and monitoring risks, such as financial risks, sales risks, risks posed by competitors and in-company risks. Instruments for measuring and assessing risks (e.g. FMEA) are presented through practical examples, and exercises are conducted to practice the appliction of such instruments thoroughly.

Business Excellence Management | Lecture/Practical (IL) | Coursecode: m250370107

Strategic Management

3.00

ECTS

2.00

SWS

Students are taught the basics of strategic management at a segment level and corporate level using an ideal-typical strategy process consisting of strategic analysis, the formulation and selection of strategy alternatives and strategy implementation. This course also introduces students to strategic management instruments such as potential analysis, balanced scorecard and portfolio analysis.

Economics and Ethics | Lecture/Practical (IL) | Coursecode: m250370105

Ethics and Social Responsibility

2.00

ECTS

2.00

SWS

Based on the general basic concepts of ethics, students will gain knowledge of the ethical factors affecting health, tourism and sports. Various instruments supporting ethical decision making are introduced. Students also learn about responsible corporate behavior in their areas of activity within the context of ecologically relevant aspects and within the context of relationships with employees and exchanges with relevant stakeholder and interest groups.

Economics and Ethics | Lecture (VO) | Coursecode: m250370106

New political Economy

2.00

ECTS

1.00

SWS

Political decisions represent one factor which influences economic development. Based on an introduction to economics, this course will focus primarily on the influencing factors which have a large impact on economic development. Furthermore, determinants affecting political decision-making and actions will be discussed in detail. Using practical case studies, the opportunities and risks of competing and complementary economic and political goals will be analysed to develop highly rational solutions for both fields.

Modultitel Englisch | Lecture/Practical (IL) | Coursecode: m250370102

Health Promoting Lifestyle

1.50

ECTS

2.00

SWS

This course teaches students the relationships between lifestyle factors, such as the relationship of movement and nutrition to health and tourism. Students are also introduced to lifestyle change and trend development/recognition theory. Within this context, students learn about trend and lifestyle sports, as well as nutrition trends.

Modultitel Englisch | Practical (UE) | Coursecode: m250370101

Health, Tourism and Sport Management Orientation

0.50

ECTS

1.00

SWS

Students gain an understanding of the specific study program and get to know the software solutions used at FH JOANNEUM and at the institute. Furthermore, students get an overview of the main topics of the curriculum. The course provides insights into the interrelations between health, tourism, sports and management.

Research and Project Management I | Project Thesis (PA) | Coursecode: m250370104

Research and Project Work I

5.00

ECTS

2.00

SWS

Students work in teams to plan a specific project based on the project management principles and methods of IPMA (International Project Management Association). Team building and team development are central theoretical and application-oriented components of the course. These projects are oriented towards the subject areas of the student’s specialization. Both internal research projects and external projects, which are brought in by companies or non-profit organizations, are defined.

Research and Project Management I | Lecture/Practical (IL) | Coursecode: m250370103

Statistics and Research Methods I

3.00

ECTS

2.00

SWS

Students learn research methods and techniques in health, tourism, sports and economic sciences. After completing the course, students should have a basic knowledge of systematic literature research, be able to critically analyze research articles in terms of structure, methods, results and discussion, know different possibilities of qualitative and quantitative survey methods, have in-depth knowledge of special qualitative and quantitative data collection methods and be able to apply them in practice.

Asessment in Health Management and Public Health | Lecture/Practical (IL) | Coursecode: m250370115

Analysis of health determinants

3.00

ECTS

2.00

SWS

This course enables students to analyse and define health determinants. The collection, inspection and evaluation of relevant information on factors influencing health is taught in a practice-oriented manner to enable students to derive ways to promote health. This course also teaches methods of stakeholder participation in assessments.

Asessment in Health Management and Public Health | Lecture/Practical (IL) | Coursecode: m250370114

Applied Public Health and Epidemiology

3.00

ECTS

2.00

SWS

This course teaches students about the Austrian health system (structure, division of tasks, financing, stakeholders and stakeholder participation). It also reinforces and deepens students’ knowledge of epidemiology. Students analyse case studies on control and decision processes related to current topics. Students also learn how to prepare available epidemiological information for stakeholders and to plan epidemiological studies.

Asessment in Health Management and Public Health | Lecture/Practical (IL) | Coursecode: m250370113

Health sports and training therapy

3.00

ECTS

2.00

SWS

In this course, students will acquire advanced knowledge of the relationship between physical and sports activities and between physical and psychological health, as well as the activation and connection to sport actions or sport and movement products. Students are also taught about the phenomena and manifestations of competitive sport, with a special focus on doping issues.

Basics Eventmanagement | Lecture/Practical (IL) | Coursecode: m250370206

Event Conception and Production

4.00

ECTS

3.00

SWS

Students acquire knowledge about the conception and organization of events, their staging and implementation. In doing so, special attention is paid to personnel and employee management and budgeting. Further areas of focus are ticketing, event software and apps, as well as augmented reality. As part of an event design process, students are required to design a real event and present it in a pitch. During the excursion, students get to know various event concepts.

Research and Project Management II | Project Thesis (PA) | Coursecode: m250370202

Research and Project Work II

5.00

ECTS

2.00

SWS

The students work in teams to carry out a specific project on the basis of the planned work packages and implementation steps from the previous planning phase, and present the results publicly. Team building and team development are central theoretical and application-oriented components of the course. The topics are oriented towards the specializations of the course. Both internal research projects and external projects, which are brought in by companies or non-profit organizations, are carried out.

Research and Project Management II | Lecture/Practical (IL) | Coursecode: m250370201

Statistics and Research Methods II

3.00

ECTS

2.00

SWS

This course teaches students applied statistics and the processing of quantitative data in the areas of health, tourism and economics. Upon completion of this course, students will be able to perform descriptive and inductive analyses using the statistics program SPSS and interpret results. They will also be able to process qualitative data and apply content analysis techniques.

Resource Management | Lecture/Practical (IL) | Coursecode: m250370203

Financing and Investment

3.00

ECTS

2.00

SWS

This course discusses both the financial sector and investment as related areas within a company. A special focus is placed on application scenarios in the tourism, health and sport sectors. Financial management tasks and goals as well as financial and investment planning are covered. Investment calculation is discussed based on real investments and financial investments. The course also introduces additional variables which influence investment decisions. Financing is illustrated using hands-on examples of bank financing and equity financing.

Resource Management | Lecture/Practical (IL) | Coursecode: m250370204

Leadership and Human Resources Management

3.00

ECTS

2.00

SWS

In this course, students will acquire skills and knowledge in the areas of leadership (demands on executives, management concepts, management styles, character theories, behaviour theories, competency models, new leadership models) and human resource management (basic principles, personnel marketing, recruiting, personnel development, management development, salary and bonus systems, personnel administration, personnel controlling, personnel information systems).

Resource Management | Lecture/Practical (IL) | Coursecode: m250370205

Occupational health management and organizational development

3.00

ECTS

2.00

SWS

This course teaches students methods for the high-quality development of health promotion conditions, structures and processes in companies as well as the enabling of health-promoting behaviour in employees. In addition to acquiring management competencies for the procedural integration of company health management in the structural and operational organisation and scientific methods for assessing effectiveness, students learn how to apply organisational development concepts. This course also addresses issues regarding the transformation and future of work and discusses them in detail using practical examples.

Planning in health management and public health | Lecture/Practical (IL) | Coursecode: m250370211

Evidence-based Health Promotion and Prevention

3.00

ECTS

2.00

SWS

This course uses practical applications to teach students current models of and systematic approaches to the theory-led and evidence-based planning of health promoting activities. Students learn to apply culturally adapted and participative methods aimed at empowerment in order to implement health promoting processes in different settings. This course uses practical examples to teach the significance of successful partnerships and networks, collaboration and mediation between different sectoral interests and systematic knowledge.

Planning in health management and public health | Lecture/Practical (IL) | Coursecode: m250370212

Health Economics

3.00

ECTS

2.00

SWS

In this course, students acquire an understanding of healthcare tasks and goals. Costs and benefits are discussed from various points of view, and the challenges facing the health economy of the 21st century are analysed. Healthcare system decisions are discussed in terms of the modes of action of market-economy mechanisms and government regulations, and incentive schemes are analysed from ethical and economic points of view. Health economy evaluations and quality of life measurements, including specific quality criteria, are taught and applied.

Planning in health management and public health | Lecture/Practical (IL) | Coursecode: m250370210

Health in All Policies

3.00

ECTS

2.00

SWS

This course teaches students the principles of the intersectoral collaboration of the HiAP approach to the health promoting management of complex systems. Students will acquire knowledge of the support of participation through intersectoral cooperation and the participation of the population. Using practical examples, negotiation strategies that enable the implementation of intersectoral cooperation at various levels will be practiced. Students will learn the application of various monitoring and evaluation instruments, including health impact assessment.

Communication and Change Management | Lecture/Practical (IL) | Coursecode: m250370302

Change Management and Organisational Development

3.00

ECTS

2.00

SWS

This course gives students an overview of the basic change models and the ideal steps of a change plan. They learn the different phases and challenges (location selection, stakeholder analysis and the development of a communication concept, the development of a vision and long-term strategies, the design of change architectures, how to overcome resistance, leadership during change etc.) as well as the associated processing methods. In the second part of this course, students use specific practical cases to exercise and reflect on the application and implementation of these methods and phases.

Communication and Change Management | Lecture (VO) | Coursecode: m250370301

Networking and Business Communication

1.00

ECTS

1.00

SWS

Students learn strategies for forging and fostering (business) contacts and building up their own network. Various network types are described, and the defining features of a good network as well as how to become network-attractive are explained. Students also learn how to start their own networks and how to master a confident presence on the social stage.

Entrepreneurship | Lecture/Practical (IL) | Coursecode: m250370303

Entrepreneurship and Start-up

3.00

ECTS

2.00

SWS

In this course, students learn the key elements and processes of entrepreneurship. The recognition of entrepreneurial opportunities and quantitative and qualitative assessment are discussed, and an ideal start-up process is acted out. In this process, the main tasks, opportunities, risks and key success metrics (evaluations) that follow the creation of a business are explained. Students are also taught the significance of innovation, strategy and business models, marketing, start-up financing, and legal parameters, as well as the business and master plans. Case studies, specifically in the areas of health, tourism, sport and events, are used as practical examples.

Entrepreneurship | Lecture (VO) | Coursecode: m250370304

Sales Management

1.00

ECTS

1.00

SWS

This course discusses strategic approaches to the fundamental course of action in sales. A special focus is placed on customers, competitive advantages, sales channels and price policy. The course also covers the structure of sales organisations, personnel management and the sales culture. The significance and instruments of information management in sales is also touched on. Elements of customer relationship management are introduced. Case studies in the areas of tourism and healthcare operations, as well as the sport and event sector are use as practical examples.

Law | Lecture (VO) | Coursecode: m250370305

Economic and Fiscal Law

3.00

ECTS

2.00

SWS

In this course, students are introduced to Austrian tax law and its systematic functionality using the example of a model business start-up to explore tax consequences and structuring possibilities. This course also discusses corporate law, trade law, company law and insolvency law using practical examples. The sample “operation” of a company is used to illustrate the practical application of all areas of law. Within this context, topics related to corporate law, civil law and criminal law which are relevant to business are presented and discussed. Procedural legality and current trends in legislation and jurisdiction round out the list of topics.

Law | Lecture (VO) | Coursecode: m250370306

Labour Law

3.00

ECTS

2.00

SWS

In this course, students acquire in-depth knowledge of Austrian labour law with a focus on individual labour law (employment contract law) with the goal of acquiring the orientation within the Austrian labour law system needed to work as a future human resources manager (personnel responsibility) and devise actions derived from that orientation, as well as to contribute to the structuring of procedural workflows. Students acquire the ability to interpret and discursively solve specific legal questions related to labour law in practical scenarios based on the current high court jurisdiction.

Evaluation and Innovation in Health Management | Lecture/Practical (IL) | Coursecode: m250370310

Innovation and Promotion Management

3.00

ECTS

2.00

SWS

Students learn about different funding opportunities for tourism and health as a way of enabling innovation in companies, organizations and regions. To this end, the basics of innovation management are taught with regard to the initiation, promotion and control of innovations. Interfaces between innovation, human resources and participation procedures are taught. Interdisciplinary case studies are used to run through innovation and funding processes in all phases and to analyze their potential for generating competitive advantages and financing.

Evaluation and Innovation in Health Management | Lecture/Practical (IL) | Coursecode: m250370318

Integrated Health Care Management

2.00

ECTS

1.00

SWS

In this course, students learn about modern supply and care structures in healthcare which have a large impact and are simultaneously economically efficient. Managed care also focusses on the integration of all career groups and the synergies of out-patient and in-patient supply structures. Students are guided in the development of scenarios in which they learn to estimate the consequences with various players, patients, customers in terms of system design. A holistic view takes demographic and intercultural aspects into account.

Evaluation and Innovation in Health Management | Lecture/Practical (IL) | Coursecode: m250370317

Quality Assurance and Applied Evaluation

3.00

ECTS

2.00

SWS

This course enables students to monitor the quality of the implementation process of a health promoting measure and its defined goals. It presents evaluation and quality assurance concepts, approaches and instruments using practical examples. It presents possibilities for using participative approaches as an extension of traditional qualitative and quantitative approaches. Case studies are discussed and illustrated for different target groups and settings using evidence from research results.

Implementation and communication in healthcare | Lecture/Practical (IL) | Coursecode: m250370314

Health Communication

2.00

ECTS

1.00

SWS

This course covers health communication in a social context. It places a focus on the planning and execution of strategic communication on health topics and on health expertise as a resource and obstacle to the understanding of such messages. Students learn how modern media and technologies in health management can be implemented and analyse technical, organisational and commercial possibilities for networking and the shared decision making between doctors and patients in the healthcare system.

Implementation and communication in healthcare | Lecture/Practical (IL) | Coursecode: m250370313

International Public Health

3.00

ECTS

2.00

SWS

This course discusses health management within the context of globalisation and teaches global public health principles. National health systems and primary care structures are compared, and transnational public health cooperation and control mechanisms (also in the context of crisis situations) are taught. Students analyse and discuss the topics of cross-border healthcare and health tourism as well as the mobility of healthcare employees using practical examples.

Implementation and communication in healthcare | Lecture/Practical (IL) | Coursecode: m250370309

Spa, Rehab and Clinic Management

3.00

ECTS

2.00

SWS

In this course, students acquire knowledge of and skills in the management of inpatient facilities in the healthcare and tourism sectors. The ongoing transformation of internal and peripheral systems requires early recognition of and response to various groups (patients, residents, guests, employees in shift-based operations, suppliers, the public). This course discusses topics relating to admission, interfaces, discharge, complaints and conflicts, crisis scenarios and safety, customer, diagnosis and treatment paths, core tasks in the process landscape, networking and cooperation and lines of action.

Master's Thesis and Master's Exam | Modul/Final Examination (FA) | Coursecode: m250370404

Master Exam

2.00

ECTS

0.00

SWS

The students will prepare for and complete the Master’s examination. The Master’s examination consists of the presentation of the results of the Master’s thesis followed by a general discussion with the examination committee as well as oral examinations of freely selectable topics from the fields of sports management and training science.

Master's Thesis and Master's Exam | Master's Thesis (MA) | Coursecode: m250370403

Master Thesis

22.00

ECTS

0.50

SWS

Students prepare a Master’s thesis in accordance with the relevant scientific criteria pertaining to their discipline. Students present and defend their Master’s thesis within the context of a Master’s exam, in which the connections to central topics of the degree are tested.

Master's Thesis and Master's Exam | Seminar (SE) | Coursecode: m250370402

Master's Thesis Support

3.00

ECTS

1.00

SWS

During the writing of their Master’s thesis, students are provided with technical and scientific support from the initial conceptualisation to the finished thesis. Both discipline-specific skills and scientific skills and capabilities are deepened.

Vocational preparation | Seminar (SE) | Coursecode: m250370401

Case Studies

3.00

ECTS

1.00

SWS

This course uses case studies to explain the complexity of management situations and teaches students how to develop decision alternatives and the associated scenarios. Students work through case studies directly related to their study focus. The skills acquired in the various specialisations are applied in practical scenarios.