Health Management and Public Health

Students learn the basics of systematic and dynamic needs analysis and introduced to brand management. In this course, students will discuss brand development, brand introduction and brand management processes and models using examples from the health, tourism and services industries. Value-added calculations are used to establish the economic relevance of brand management. This course compares the most significant brand value calculation methods and critically analyses their suitability. Traditional analysis tools are also compared to solution tools and discussed.

In this course, students receive an industry-independent theoretical overview of the history, goals and instruments of quality management. Students are also introduced to several different certifiable quality labels and seals. A special focus is placed on quality management in the services industry. Risk management convers measures for systematically recognising, analysing, assessing and monitoring risks, such as financial risks, sales risks, risks posed by competitors and in-company risks. Instruments for measuring and assessing risks (e.g. FMEA) are presented through practical examples, and exercises are conducted to practice the appliction of such instruments thoroughly.

Students are taught the basics of strategic management at a segment level and corporate level using an ideal-typical strategy process consisting of strategic analysis, the formulation and selection of strategy alternatives and strategy implementation. This course also introduces students to strategic management instruments such as potential analysis, balanced scorecard and portfolio analysis.

Based on the general basic concepts of ethics, students will gain knowledge of the ethical factors affecting health, tourism and sports. Various instruments supporting ethical decision making are introduced. Students also learn about responsible corporate behavior in their areas of activity within the context of ecologically relevant aspects and within the context of relationships with employees and exchanges with relevant stakeholder and interest groups.

Political decisions represent one factor which influences economic development. Based on an introduction to economics, this course will focus primarily on the influencing factors which have a large impact on economic development. Furthermore, determinants affecting political decision-making and actions will be discussed in detail. Using practical case studies, the opportunities and risks of competing and complementary economic and political goals will be analysed to develop highly rational solutions for both fields.

In teams of 4 to 6, the students independently plan a specific project by implementing the project management principles and methods as described by the IPMA (International Project Management Association). Team building and team development are the central theoretical and practical components of this course. The topics are subject-specific and based on the specialisations of the degree. Both internal research projects and external projects brought in by companies or non-profit organisations will be defined.

After completing the course, students will demonstrate a basic knowledge of systematic literary research, be able to critically analyse research articles in terms of their structure, methods, results and discussion, know the applications of various qualitative and quantitative survey methods, possess an extensive knowledge of specific qualitative and quantitative data collection methods, and be able to apply these methods in practical scenarios.

This course teaches students the relationships between lifestyle factors, such as the relationship of movement and nutrition to health and tourism. Students are also introduced to lifestyle change and trend development/recognition theory. Within this context, students learn about trend and lifestyle sports, as well as nutrition trends.

Students receive an overview of the main topics of the curriculum to help them better understand the relationships between the teaching content in the various classes over the course of the degree. This course provides insights into the relationships between health, tourism, sport and management. The content provides students with an orientation within the vocational fields before starting the degree .

This course enables students to analyse and define health determinants. The collection, inspection and evaluation of relevant information on factors influencing health is taught in a practice-oriented manner to enable students to derive ways to promote health. This course also teaches methods of stakeholder participation in assessments.

This course teaches students about the Austrian health system (structure, division of tasks, financing, stakeholders and stakeholder participation). It also reinforces and deepens students’ knowledge of epidemiology. Students analyse case studies on control and decision processes related to current topics. Students also learn how to prepare available epidemiological information for stakeholders and to plan epidemiological studies.

In this course, students will acquire advanced knowledge of the relationship between physical and sports activities and between physical and psychological health, as well as the activation and connection to sport actions or sport and movement products. Students are also taught about the phenomena and manifestations of competitive sport, with a special focus on doping issues.