Digital Entrepreneurship

The Master’s degree programme in Digital Entrepreneurship combines theory and practice in a unique way and guarantees a high level of practical transfer through various labs and intensive support in small groups. Right from the start, you will develop creative business ideas and learn how to analyse problem areas and design digital products and services in design thinking workshops.

Startup and Tech Labs – where technology and entrepreneurship merge

In the Startup Labs, you will work on digital business ideas in multidisciplinary teams from the first to the third semester. You will be supported by successful startup founders who will accompany you as coaches. They will help you to critically reflect on your business ideas, check their marketability and receive continuous feedback on pitches, simulations and test procedures for your minimum viable product (MVP). You will receive technical support in the Tech Labs, where you can test digital or hybrid business models.

The results of this intensive work will be incorporated into your Master’s thesis, which may include an MVP or a prototype.

The Startup Labs at a glance:

• Startup Lab 1: Market Research and Testing for Business Case Assumptions
• Startup Lab 2: Digital Business Case: Pitching Your Business to Investors
• Startup Lab 3: Business Simulations and MVP Testing Procedures

You can find more information about the Startup Labs here. Our Startup Hub is also available to you.

Expand your expertise – from startups to corporate challenges

In addition to developing your own start-ups, the ‘Corporate Entrepreneurship’ module gives you the opportunity to work on real innovation projects at established companies. Here you will solve exciting challenges from the innovation departments of renowned companies such as AVL List GmbH/Creator’s Expedition, Raiffeisenlandesbank Steiermark/Hummelnest Accelerator, Greiner Innoventures, Paypal, TeleHaase, Pioneers, Next Incubator/Energie Steiermark, LebensGroß, WienEnergie etc.

Success in realisation: Awards and prizes for our students

Our students also regularly win prizes and awards at external competitions and events, such as the Startup Playground, the Gründungsgarage of the Ideentriebwerk or at startup competitions as part of our numerous EU research projects at the institute.