Digital Entrepreneurship

This course unit provides the following learning content: The potentials, forms and challenges of entrepreneurship within established organisations: 1) Corporate entrepreneurship 2) Intrapreneurship 3) Co-innovation with external partners. Application of different tools: Co-Innovation Builder, 3 Horizons, Blue Ocean Strategy, Corporate Entrepreneurship Toolbox, Intrapreneurship MOOC and others. 4) Digital transformation of existing business models and strategic partnerships.

This course unit provides the following learning content: - Awareness of the necessity of innovation; - Entrepreneurial mindset: definition, theory and conceptualisation; - Ability to identify business opportunities using creativity techniques and innovation methods; - Design thinking competence: from problem space to innovation space.

This course unit provides the following learning content: A: New Venture Creation 1.) Entrepreneurial theory & lifecycles 2.) Systematic and cyclic business planning approaches 3.) Understanding the entrepreneurial landscape, stakeholders and trends 4.) Steps and decisions for establishing a startup B: Strategy and Planning for Digital Businesses 1.) Strategy for epic businesses 2.) Lean approaches for startups 3.) Strategy validation instruments C: Disciplined Entrepreneurship Approach 1.) Market segmentation 2.) Selecting a beachhead market 3.) Profile the persona for the beachhead market 4.) Calculate the total addressable market (TAM) size for the beachhead market 5.) Full life-cycle use case and value proposition 6.) Charting the competitive position 7.) Setting the pricing framework 8.) Design a business model

This course unit provides the following learning content:A) Position of services in the classification of assets B) Potential benefits of industrial and technical services, C) Methods and instruments of service engineering as an engineering approach to the creation of hybrid (technical) products, D) Value proposition, value creation architecture and customer value, E) Service Level Agreement, F) Types of industrial/technical services, G) Roadmap for a service strategy, H) Existing service categories, I) Technologies for services and qualifications for service professions. Students also learn to generate new (digital) services/business models using systematic methods and develop them to the product stage, model service processes using different technical tools, contractually define hybrid/technical services, prepare technologically oriented requirements and technical specifications.

This course unit provides the following learning content: A) Position of services in the classification of assets B) Potential benefits of industrial and technical services, C) Methods and instruments of service engineering as an engineering approach to the creation of hybrid (technical) products, D) Value proposition, value creation architecture and customer value, E) Service Level Agreement, F) Types of industrial/technical services, G) Roadmap for a service strategy, H) Existing service categories, I) Technologies for services and qualifications for service professions. Students also learn to generate new (digital) services/business models using systematic methods and develop them to the product stage, model service processes using different technical tools, contractually define hybrid/technical services, prepare technologically oriented requirements and technical specifications.

This course unit provides the following learning content: A. Market research in the doing - Market segmentation techniques, beachhead market definition, competition analysis, market potential analysis, price testing B. Lean market testing approaches in the doing C. Defining the core and the value proposition