Department of Media & Design

Journalism and Public Relations (PR)

My Studies


Student projects

You will gain practical experience by working on projects from the first semester onwards. They allow you to draw on the theory you have learned, to give reign to your creative abilities, and to work either as a team member or independently.

You will have the opportunity to take part in various projects during each semester. The choice of project options ranges from concept design right through to the creation of journalistic publications, websites, corporate videos, campaigns and much more. The demands made of you increase as the programme progresses: in the fifth semester, each year group independently produces an edition of the magazine blank.

These projects also offer you the chance to form initial contacts within the industry. Editing offices, businesses and agencies will get to know you and your abilities as you work together. These contacts can prove extremely helpful when looking for an internship or a job.

Current student projects

The Annenpost blog

The Annenpost project turns your year group into an actual newsroom. During the first two semesters you and your fellow students produce the local Annenpost blog under real-world conditions.

Together you take a close journalistic look at the multifaceted life of locals in Graz’s Annenviertel district. The project kicks off in the first week of term with the legendary Annenpost boot camp.

Corporate Publishing for Caritas Steiermark

During the second and third semesters you are given the opportunity to demonstrate your texting skills. You and your fellow students will produce the Caritas aktuell supplement which accompanies the Caritas Steiermark in a Sunday paper with a circulation of 40,000.

You will independently research and create articles, including text and images, to create vivid coverage and moving portraits which repeatedly encourage readers to give generously. During the 2013 winter semester the students also created a campaign to promote the Caritas house-to-house collections.

  • Semester: 2nd and 3rd semester
  • Project manager & contact: Mag. Gudrun Reimerth

GO! Radmobil

"GO! Radmobil" is the name of the major communication offensive in the degree programme Journalism and Public Relations (PR). In selected courses, everything revolves around the topic of cycling In cooperation with the Province of Styria.

The project is intended to shift the bicycle into focus as a sustainable means of transport and thus inspire as many people as possible. The students of all cohorts participate in various work processes to generate the best possible solutions and a wide range of results.

This allows for an efficient division of labour and the simultaneous creation of content, strategies, and various concepts with which selected channels are used and results are analysed. Good internal communication and networking have been decisive for the successful work progress. At the end of each semester, the students presented the progress to the client in a professional setting.

In the project, students also took part in the Austrian Bike Summit.

Slo. Digital Magazine Journalism

Photo: Nikolaus Zoltan

A magazine that is published exclusively in an online format - this was the decision of the students specialising in digital journalism in the 2017 cohort- and thus ventured a new experiment in the course.

Together with Thomas Wolkinger, the students undertook a research trip to Slovenia for several days to look beyond old borders and to generate relevant stories with calm and care in these fast-moving times.

The result is slo., an online magazine that tells exciting stories from the area between the Mur, the Adriatic and the Drava in the categories city, country, river, and border. A journalistic project that perfectly complements the collection of previous magazines of the degree programme with a new format.

To the magazine