Department of Media & Design

Journalism and Public Relations (PR)



What is the admissions process?

The online admissions procedure consists of four parts:

  • Application
  • Assessment test
  • Personal interview
  • Creative exam

No specialist knowledge will be covered during the admissions process. The aim is not to test you but rather to find out whether the course is suited to you and whether you have the required skills. So make sure you come to the dates well-rested and with a positive attitude!

The assessment test

You will be invited to the online test if you meet the admission requirements and have submitted your application by the specified deadline. The test takes place on a fixed date which will be communicated to you in good time.

How long does the test take and what does it look like?

The test takes about 30 minutes to complete and is designed to assess the applicants' general intellectual capacity, which has a great influence on academic success. We will provide you with all the details on how the test will be carried out in good time before the test date.

How can I prepare for the test? (optional)

A demo test "ITB-ICOS Intellectual Competence Screening" can be found at the following link

Please read the demo test carefully and solve the example tasks given. In this way, you can prepare for the tasks and questions and will know what to expect.

The personal interview

The 80 best candidates of the written assessment test will be invited to an admissions interview. Look for your personal ID number and interview date in the list.

The interview will be conducted by the head of degree programme and a lecturer from the Institute. It will last around 25 minutes.


The admissions interview is your chance to introduce yourself. Take advantage of this opportunity and show why you should be awarded a place on the course. The lecturers from the Institute want to know who you are and whether the course would suit you. It’s in your hands to convince them with your CV, your interest in the course content and your personality. Of course you will be nervous. But the interview is not a test! Be honest and don’t fake it.

The creative exam

The creative exam takes place immediately after the interview. Here you can show your linguistic, conceptual and expressive skills.

You will be given spontaneous tasks covering the fields of journalism and PR. You will be required to write texts about specified topics, for example a news article or a short event concept.


Don’t be afraid of the creative exam! Trust your linguistic skills and your talent in strategic thinking and planning. You don’t need any specialist knowledge. Read through the tasks carefully before starting to write and check your work before handing it in. In this way you will avoid missing the point or making careless mistakes.