This course aims at providing an introduction to the basics of accounting. On the one hand, students learn to work with the double-entry bookkeeping system, on the other hand, they will be familiarized with the legal framework. There will be an overview about General Ledger Accounting (SAP, BMD RZL).
Financial Mathematics and Accounting | Lecture (Vo) | Coursecode: 200371109Mathematics and Statistics 1 SWS2 ECTS
This course familiarizes students with the basics of mathematics and statistics which will be required for the courses "Empirical Methods" (module 14) and "Corporate finance & Risk Management" (module 10).
Financial Mathematics and Accounting | Integrated course (iL) | Coursecode: 200371108Principles of finance & IT-integration 3 SWS4 ECTS
This course provides students with an introduction to capital markets, cash flow calculations and the basic principles of financial planning and valuation. Additionally, this course includes the use of statistical methods and Microsoft Excel applications.
International Business | Integrated course (iL) | Coursecode: 200371101International Business & Entrepreneurial Perspectives 3 SWS3 ECTS
This introductory course focuses on the opportunities and risks of the complex environment of international business with an emphasis on the unique challenges involved in managing international operations. Main topics include foreign economic, political, legal and cultural environments, international trade, organizational structure as well as international marketing. Explanations for the emergence and growth of international entrepreneurial companies are provided based on theories of international business.
International Business | Seminar (Se) | Coursecode: 200371102Management & Organisation 2 SWS2 ECTS
In this course students get acquainted with different organisational types and analyse the factors that influence companies in terms of internal and external processes. Organisational theories are subject of this course and allow students to understand why companies develop different structures and processes. Students get aquainted with international acknowledged methods for characterising companies, such as the SWOT analysis. Furthermore, this course bridges contents and knowledge conveyed in other clases, such as entrepreneurship, human ressources, and marketing communications.
Marketing and Sales | Integrated course (iL) | Coursecode: 200371104Principles of B2B Marketing 2 SWS2 ECTS
This course deals with the special challenges marketers in the area of industrial and B2B marketing are confronted with. Next to the acquisition of general knowledge, the unique aspects of industrial acquisition processes will be highlighted. Additionally, demand analyses, segmentation techniques as well as the key account concept and selling methods such as SPIN Selling will be addressed.
Marketing and Sales | Integrated course (iL) | Coursecode: 200371103Principles of B2C Marketing 3 SWS3 ECTS
The aim of this course is to provide students with basic knowledge of market segmentation, consumer behaviour, marketing research and the 4 Ps of Marketing: Product, Price, Place and Promotion. Special emphasis is put on the area of consumer marketing. Theoretical lectures will be combined with practical exercises and student presentations which analyze the best practise implementation of marketing.
Students learn to use effective presentation techniques to present complex topics. They use clear and understandable linguistic means to visualise contexts and situations.
Presentations & Languages | Seminar (Se) | Coursecode: 200371111Foreign Language 1 2 SWS3 ECTS
Basic proficiency of the second foreign language: grammar, vocabulary, listening and reading comprehension
Principles of Law | Lecture (Vo) | Coursecode: 200371106European Union Law 2 SWS2 ECTS
Sources of European Union law (primary law, secondary law, case law), EU institutions, history of the European integration process, EU fundamental freedoms, introduction to European competition law.
Principles of Law | Lecture (Vo) | Coursecode: 200371105Principles of Law 1 3 SWS3 ECTS
Basics of Austrian law, hierarchy of norms, legal techniques and methods of interpretation of legal norms; basics of business law to enable students to solve issues related to international business.
Communication & Languages | Seminar (Se) | Coursecode: 200371213Cross Cultural Communication and Negotiations 2 SWS2 ECTS
In this course, students adopt and apply meeting and negotiation skills in a cross-cultural setting in a hands-on way. Meeting simulations require students to work out an agenda, employ various language strategies to chair meetings as well as to successfully participate and get their message across to reach a mutually satifsfying outcome. Diplomatic language is practiced in written communication with partners in and outside Europe to aid students' future careers.
Communication & Languages | Seminar (Se) | Coursecode: 200371214Foreign Language 2 2 SWS3 ECTS
Students further expand their knowledge in a foreign language (French, Italian, Spanish, Russian, Chinese). The students apply language skills to freely discuss topics in class.
Corporate Law and Financial Statements | Integrated course (iL) | Coursecode: 200371207Accounting 2 2 SWS2 ECTS
Legal principles of annual statements (UGB), long term assets, depreciation, calculation of goods and materials employed, valuation of claims and liablilties, accruals and deferrals, reserves, balance sheet analysis
Corporate Law and Financial Statements | Lecture (Vo) | Coursecode: 200371209Corporate Law 2 SWS2 ECTS
Introduction to corporate law; establishment of corporations and associations; liability issues.
Corporate Law and Financial Statements | Lecture (Vo) | Coursecode: 200371208International Financial Reporting Standards 1 SWS1 ECTS
Introduction to International Accounting and the ability to make the judgements that are necessary to apply principle-based accounting standards.
Topics: Introduction to Microeconomics; polypoly; monopoly, Introduction to game theory; competition strategies in different types of market (product differentiation, price discrimination, cartel formation, collusion).
The course deals with the interaction between Market and business. Topics are the behavior of companies in polypoly, monopoly and oligopoly. Students are able to recognize and understand major microeconomic models and to apply them to given basic economic phenomena. In addition, students learn the most important concepts of game theory and apply them in simple examples. Students can derive competitive decision making in different market forms (such as product differentiation, price discrimination, cartel formation, collusion).
Economics & Law | Lecture (Vo) | Coursecode: 200371203Principles of Law 2 2 SWS3 ECTS
Private business law, especially contract law, licenses, general terms and conditions and other specifics of contract law
This course enables students to understand and assess the opportunities and risks of international business. Students gain insight into the determinants of entrepreneurial decisions in international business, including political, social, economic, legal and cultural aspects. Different market entry strategies, such as export, franchising, joint ventures, M&A etc. are discussed.
International Markets | Integrated course (iL) | Coursecode: 200371202International Service and Experiential Marketing 2 SWS2 ECTS
The global economy is dominated by services. Approximately 66% of the world's workforce, 63% of global GDP, 45% of average family income and 32% of all exports are generated by services.
Due to their many characteristics, services require a different approach to marketing strategy than traditional manufacturing. This course builds on the basic marketing courses and adapts the classical marketing tools to the requirements of service companies.
Additionally, further concepts and tools that can be profitably applied in the service sector will be presented. Since the processes and departments in service companies are more closely interlinked than in other companies, aspects of service management that go beyond marketing are also discussed and the increasing importance of expert marketing as a tool of customer education is addressed.
Project and Process Management | Lecture (Vo) | Coursecode: 200371206Process and Operations Management 2 SWS2 ECTS
This course focuses on fundamental methods of planning, analyzing, optimizing and illustrating processes, as well as the integration and importance of business processes in the organisation. The methods and tools necessary for this course will be illustrated with the help of practical examples.
Project and Process Management | Lecture (Vo) | Coursecode: 200371205Project Management 2 SWS3 ECTS
The methods and tools necessary for this course will be illustrated with the help of practical examples. Finally, the different types of project organisations and the management of project monitoring and controlling will also be addressed in this course. This course aims at familiarizing students with the basic conditions of team work. Students should become aware of potential barriers and impediments to teamwork and get to know different tools of conflict management in order to accommodate the interests and needs of all team members.
The aim of this course is to deepen the student’s understanding of corporate finance in connection with global financial markets. The course will have two main focuses. The first is in the area of cost of capital, sources of financing and the use of financial resources. The second is on currency risks, interest rate risks, commodity price risks and country risks in entrepreneurial decisions, as well as risk hedging through hedging instruments such as spots, futures, forwards, swaps and/or options.
Treasury, Risk & IT | Lecture (Vo) | Coursecode: 200371212Information Technology for International Companies 1 SWS1 ECTS
The focus of this class is a “business“ view of Information Technology (I.T.) and its enabling role in international business. The role of the Chief Information Officer (CIO) and their mission to align I.T. resources to global business strategy & process will be examined. The course presents management concepts & methods that lead to a solid understanding of information technology and its role in international business. Utilizing case studies, the student will practice & develop essential skills for the business professional. The course also reviews how to build consensus amongst business and technology professionals using modern approaches to strategic planning, business process reengineering and system development. Special emphasis will be given to Enterprise Applications, Business Intelligence solutions and the global I.T. Infrastructure that supports this. Students will learn to research, measure & assess a country’s I.T. ability to compete in a networked global economy.
Treasury, Risk & IT | Tutorial (Ue) | Coursecode: 200371211Principles of Reporting with IT 1 SWS1 ECTS
Requirement for this course are the Excel contents of "Principles of Financing & IT Integration". The aim of this course is to deepen the knowledge of using spreadsheet programms such as MS EXCEL as a reporting tool in companys. Therefore captured, calculated and/or importet data will be analysed and/or aggregated to generate ad-hoc reports.
Business Competences | Seminar (Se) | Coursecode: 200371302Entrepreneurial and Cross Cultural Competences 2 SWS2 ECTS
The course covers comparisons of a.) different emerging behavioral theories in entrepreneurship research and b.) cultural theories of Kluckhon & Strodtbeck, Schein, Thomas, Hofestede und Trompenaars.
In this course students identify and exercise entrepreneurial and cross-cultural skills and behaviours that lead to firm performance and growth. After completion of the course students will have a better understanding of their personal entrepreneurial (and intrapreneurial) as well as cross-cultural capacity and understand learning paths on how to develop or improve essential competences.
In this course students become acquainted with foreign affairs, international trade organisations and the implementation of international businesses. Practical learning of core topics, i.e. trade policy, foreign affairs and export logistics are fostered through practical examples and additional information sources.
Cost Accounting and Tax Law | Integrated course (iL) | Coursecode: 200371306Cost Accounting 3 SWS3 ECTS
Students learn the basics of cost accounting, cost type accounting, cost centre accounting, methods of internal activity allocation, partial cost accounting, contribution margin accounting, break-even analyses. In addition to a theoretical development of the contents, the practical implementation in Excel including graphic and content preparation is subject of this course. The course builds directly on the already acquired Excel knowledge of the students from the courses "Financing 1" and "IT Reporting in Excel". Students get to know Excel as a planning tool for companies and be able to use Excel as a template based calculation tool. The final goal of the course is the exemplary creation of importable data files for IT successor systems such as SAP (will be carried out in coordination with the course "WPF 5: Cases for Business Intelligence - Budgeting and Financial Planning").
Cost Accounting and Tax Law | Lecture (Vo) | Coursecode: 200371307Tax Law 2 SWS2 ECTS
Introduction to tax law and tax administration procedures; types of income tax; VAT; double taxation agreements.
The students learn to choose a suitable quantitative or qualitative empirical methodology and apply it in practice to research examples. Qualitative and quantitative methods will be presented in the course of the lecture, quantitative methods will be deepened in exercises in the computer laboratory.
International Project and Company Dialogue | Internship (PR) | Coursecode: 200371304Preparation of Internship 1 SWS1 ECTS
This course is based on a combination of information-session, instructor-led workshops and guest lectures.
During an information event, the main conditions and regulations of the internship and the guidelines for the definition of the goals for the internship are presented. Guest lectures on "Application Training" and "Erasmus+ Internship Abroad" are included.
In a series of guided workshops, students develop their personal strengths/weaknesses-, competence- and value profiles, as well as their personal career visions. Further, they learn to derive realistic goals for the internship and are guided to identify suitable internship companies.
International Project and Company Dialogue | Project thesis (PT) | Coursecode: 200371303Project: Market entry 2 SWS4 ECTS
Students collaborate closely with a real-life company. Students provide a company with decision guidance on a pre-specified company need (e.g. international market selection or international market entry mode choice) based on profound market research. The class enables students to act as consultants to a company and to manage a project throughout the whole project lifeclycle, i.e. from project design to project presentation in front of the client. This course is based on a combination of instructor-led lectures, excursions with guest lectures, individual and group work and group discussions.
IP Law and Electives | Lecture (Vo) | Coursecode: 200371310Competition Law and Intellectual Property 2 SWS2 ECTS
European and Austrian antitrust law, patents, trademarks, copyright, fair trading act.
Scientific Writing & Languages | Seminar (Se) | Coursecode: 200371308Critical Thinking and Scientific Writing 2 SWS2 ECTS
In this course, students apply critical thinking and scientific writing skills in English. The students learn how to do scientific research and how to write clearly, logically, and coherently. The aim of the course is to prepare the students for written scientific work they will have to do throughout your studies and for research activities in their future careers.
Scientific Writing & Languages | Seminar (Se) | Coursecode: 200371309Foreign Language 3 2 SWS3 ECTS
Students further expand their knowledge in a foreign language (French, Italian, Spanish, Russian, Chinese). The students apply language skills to freely discuss topics in class.
IP Law and Electives | Lecture (Vo) | Coursecode: 200371311Elective 1: Consumer Behaviour 2 SWS3 ECTS
Basics of consumer research and psychology; ecosystem of consumer behaviour and consumer decisions.
IP Law and Electives | Lecture (Vo) | Coursecode: 200371312Elective 2: Enterprise Resource Planning 2 SWS3 ECTS
Necessary theoretical and methodological knowledge about SAP systems und to understand the functions of ERP systems and the modules of SAP.
On the one hand, this course provides students with support for different challenges that might arise during their semester abroad. On the other hand, this course especially focuses on reflecting on the knowledge acquired and the experiences made abroad with the help of a structured process.
The focus is on the basics of strategic and operative controlling. In the area of strategic controlling, these are specifically: strategic planning, investment controlling, value-based controlling, strategic cost management and the performance measurement systems required to operationalize the strategy.
The subject area of operative controlling focuses on the transfer of knowledge of operative controlling instruments. These are, above all: operative planning (budgeting), reporting, short-term decision making, planned cost accounting, and key figures and key figure systems.All those involved in the value transfer (vendor, wholesaler, retailer, and so on) and the end customer are to be understood. This includes understanding how coordination and cooperation is established in the channel and what problems can arise.
The aim is to develop a basic understanding of CSR (Corporate Social Responsibility) among students. CSR is a constantly developing topic and is currently taught in the CSR 3.0 version. Students learn to understand and apply CSR in relation to all affected areas of the corporate environment (customers, investors, employees and society). The basis for teaching is the currently valid ISO standards (ISO 14000, ISO 26000, ...) as interpreted by the European Commission.
In the aim of workshops, students refelct on their experiences and learning processes during the work placement both on individual as well as on the group level. In the course of a feedforward exercise, students learn methods to process (critical) feedback. Based on the experiences made and the feedback received, students receive guidance to adjust their personal career visions. A personal conclusion of the work placement is the preparation of a personal reflection report.
Digital communications and sales channels are an important ingredient in contemporary marketing concepts. Not only in b2c but also in b2b markets, as well as for non profit organizations. In this integrated lecture, students will learn about the different digital communications and sales channels and the respective advantages and disadvantages. Moreover, they will experience the possibilities that these media offer to marketing and which tools can be applied. The lecture will deal with such important issues as Social Media & Corporate Communication, Online Marketing, Search Engine Advertising (SEA) und Search Engine Optimization (SEO), Affiliate Marketing im Web, Content Marketing, Mobile Marketing.
A simple explanation of strategic vs. operational is this: Strategic means doing the right thing, Operational means doing the things right.
Designing an operational marketing mix is not difficult for anyone who has studied and understood the concept of the 4 (or more) P's. Provided someone has thought about important aspects such as these: Do we need a brand and what should the brand communicate? Which markets should we serve? What is the roadmap for our products and/or services? Which demands shall we satisfy and how do we expect these demands to develop? Which relationships do we want to have with our customers? Can we use networks and alliances to advance our marketing goals?
The bachelor exam is in accordance with the requirements established for final examinations in FH Bachelor degree programmes as defined in the FHStG.i.d.g.F.
Human Resource Management and Development | Seminar (Se) | Coursecode: 200371603Career Development 1 SWS1 ECTS
In this course students are, on the one hand, trained with respect to the application process, one the other hand, they also get individual coaching in order to structure their plans for the future and define criteria for personal decision-making with the help of a professional.
Human Resource Management and Development | Lecture (Vo) | Coursecode: 200371602Human Ressource Management 2 SWS3 ECTS
This course focuses on the basics of human resource management. Special emphasis is put on the aspects of corporate culture, recruitment and selection, performance appraisals, leadership, human resource development and human resource goals. Additionally, students will be provided with coaching for the application process and job interviews.
Human Resource Management and Development | Lecture (Vo) | Coursecode: 200371601Labour Law 1 SWS1 ECTS
The aim of this course is to familiarize students with the principles of individual and collective labour law, with special emphasis being put on individual labour law. With the help of practical cases the students will learn to understand relevant rules in connection with the formation of employment contracts, the protection against discrimination, work conditions and the termination of employment contracts.
International Entrepreneurship and Business Development | Lecture (Vo) | Coursecode: 200371609Entrepreneurship 3 SWS3 ECTS
At the end of the Bachelor's programme, this course subsumes on a meta-level knowledge acquired in the previous modules M1, M2, M6 and M12 and sublement it with specific knowledge on business model generation and design thinking methods. The entrepreneurship class focuses on starting and growing new businesses. To understand how entrepreneurs generate substantial economic growth by pursuing innovations (M12), introducing new products and services (M2), opening international markets (M1, M6) as well as adapting themselves to new knowledge, current concepts, tools and practices are assessed. Based on traditional and novel theories of entrepreneurship concepts such as business plan writing, business modeling, blue ocean strategies, strategy canvas, and design thinking are elaborated.
International Entrepreneurship and Business Development | Project thesis (PT) | Coursecode: 200371610Project: International Business Development and Community Work 2 SWS5 ECTS
In this hands-on project class one group of students can apply theoretical knowledge aquired in former modules, but especially in M1, M4, M6, M8, M12, M16, M17, M24 and in the accompanying entrepreneurship class and become visionaries and change agents
1.) for current or future enterprise development. Students set up a project team with the aim to either design a new enterprise or to defy an outmoded business model. Thus, within project teams students systematically understand and conceptually design a new business model or systematically analyze and renovate an old one. By working closely with industry experts students will understand at a much deeper level (potential) customers, distribution modes, networks, revenue streams, core value propositions.
2.) for community development. Students learn about and collaborate with the regional community with the objective to provide service and outreach to community members. Depending on community needs, the projects will be in the area of participant observation (e.g. students evaluating a strategy of a NPO), offering acquired business skills (e.g. students helping setting up an accounting system) or learning through teaching (e.g. students offering business classes). Thus, students are gaining an understanding on how communities work, how to analyze communities and how to mobilize resources in communities.
International Legal and Financial Issues | Lecture (Vo) | Coursecode: 200371607Balance sheet analysis 1 SWS1 ECTS
Deepening the knowledge of accounting by analysing key business figures in the profit and loss account and balance sheet of companies. Introduction to the methods of company valuation taking into account "due diligence" examination of the income and financing structure as well as legal and tax aspects of the companies to be valued. Interpretation of all determined key figures in a historical and/or cross-sector context.
International Legal and Financial Issues | Lecture (Vo) | Coursecode: 200371606International Business Law 2 SWS2 ECTS
Introduction to legal systems and cultures (common law and civil law); international jurisdiction, conflict of laws; CISG; principles of international litigation and arbitration.
International Legal and Financial Issues | Seminar (Se) | Coursecode: 200371608Mergers & Acquisitions 2 SWS2 ECTS
Basic overview of the topic of Merger & Acquisition (M&A) by means of national and international comparisons. In addition to a general overview of the issues/problems/challenges arising in M&A, this course focuses on the different approaches to company valuation. Students learn to independently combine the previously learned contents from bookkeeping, accounting, cost accounting and above all financing in order to arrive at a sound basis for company valuation. Students get familiar with the respective advantages and disadvantages of the methods and be able to assign them to different M&A situations.
This course will study the elements and management of marketing and sales channels. How distribution and sales is used to achieve strategic advantage. A distribution channel is an inter-organisational system that makes goods, services, and solutions available
for purchase. The focus is on how institutions effectively and efficiently transmit anything of value from its points of conception (services, solutions) or production (goods) to its point of usage (either B2B or consumer). Students will analyse marketing channels in order to understand how marketing channels can be made to work for every player in the channel (e.g. supplier, distributor, retailer, enabler, etc.) and for the final customer. Students will concentrate on how these firms achieve cooperation and coordination, as well as on how they can degenerate into conflict, indifference, and low performance.
Moreover, different sales methods and some core issures of sales force management will be introduced.
This course conveys basic knowledge on the field of market communication. Which requirements are necessary to make market communication successful? Which parameters should be considered? How to set up a coherent creative process? On which basis should a decision for a certain communication solution be based?
Objectives of the course are: understanding of the basics of the creative work process; knowledge of the information that precedes the creative process; ability to evaluate creative ideas for a product, a brand; communication of best practice examples of successful communication.
Each topic to be conveyed is supported by practical examples provided by the speaker or by the big array of excellent advertising available worldwide. The topics being:
1) 7 theses of successful brand communication: Which rules and patterns should modern market communication follow and why?
2) The briefing - The most important stepping stone to successful communication: What information should be included in a good briefing?
Practical exercise - group work, presentation of the briefings.
3) How does a creative idea emerge? Creative techniques, how to evaluate a creative idea? Examples of outstanding international creation.
4) Case study. From market research to agency briefing to campaign pre-test and implementation of the test winner campaign.
What should be considered during implementation? What is to be done? Selection of film production, casting, casting photo shoot, shooting/shooting rough cut, image editing, final artwork, broadcast copies, finished work on media according to the media plan.
Electives | Seminar (Se) | Coursecode: 200371614WPF 5 Cases for Business Intelligence (Budgeting and Financial Planning) 2 SWS5 ECTS
Analytical concepts are presented, which are used in practice, supported by appropriate software (e.g. Excel, SAP..). The data about companies, competitors or market development will be evaluated with regard to the desired gain in knowledge. The students learn that the knowledge gained enables companies to make their business processes, customer and supplier relationships more profitable, reduce costs, minimize risks, and increase value creation.