As early as the second semester, in the International Market Entry Strategies module you will learn exactly how a market entry analysis is carried out based on case studies. In an additional project you will also acquire the skills needed to formulate recommendations and strategies. Again, this is of course by no means fictional in nature but is very much based on real life scenarios and a representative from a company will discuss with you the strategies that you have developed. In the sixth semester, the Project Cases, Institutional Modes of Market Entry course focuses on the interactive and realistic development of potential strategies.
This practical orientation offers many benefits: you are well-prepared for the realities of working life and at the same time are able to establish a network, which will no doubt prove very helpful later on in your career. Alongside the professional skills you will also learn the value of team work in terms of achieving a high quality project outcome. We also encourage you to think critically and to discuss and question the knowledge you have acquired with experts.
Current student projects
During the semester abroad at one of our partner universities you will gather intercultural experiences and expand your horizon. Here you can find more information about requirements and how it all works.