Digital Entrepreneurship and Innovation

Business Fundamentals | Lecture/Practical (IL) | Coursecode: M260877108

Language of instruction German

Business Fundamentals for Entrepreneurs

5.00

ECTS

3.00

SWS

This course provides business and legal fundamentals for aspiring entrepreneurs — in a self-paced format allowing learners to progress at their own speed. Focus areas: (1) Basic business administration terms and key business metrics (2) Introduction to accounting, balance sheets, and profit & loss statements (P&L) (3) Cost accounting and break-even analysis (4) Legal forms of companies with a focus on starting a business in Austria and Europe (5) Basics of financing and financial planning (6) Introduction to contract law, labor law, and intellectual property protection (IP) (7) Overview of tax obligations and corporate levies (8) Practice-based application through case studies

Digital Business Development | Lecture/Practical (IL) | Coursecode: M260877101

Language of instruction German

Digital Strategy and Business Model Innovation

5.00

ECTS

2.50

SWS

The course offers a deep dive into business modelling and digital strategy development with the following focus areas: (1) Introduction to digital business models, digital transformation, and types of innovation; (2) Impact of digital technologies on business models; (3) Development of digital strategies and competitive advantages; (4) Application of methods and tools (Business Model Canvas, Value Proposition Canvas, BM Navigator, Blue Ocean Design, PESTLE, Porter, etc.) including practical examples; (5) Analysis and use of digital business model patterns (e.g. Freemium, Long Tail, Multi-sided Platforms); (6) Lean Startup and Lean Canvas for structured validation of business models; (7) Practical transfer through Business Model Consulting.

Entrepreneurial Mindset 1 | Lecture/Practical (IL) | Coursecode: M260877102

Language of instruction German

Design Thinking and Creativity Techniques

5.00

ECTS

3.00

SWS

The course teaches and deepens design thinking skills and creativity techniques as a foundation for idea generation in one’s own innovation project. Focus areas: (1) Introduction to Design Thinking with an overview of principles and phases; (2) Problem Space: Empathize (understand, observe) and Define (problem definition); (3) Solution Space: Ideate, Prototyping & Testing; (4) Idea generation and creativity techniques (e.g. Lego, SCAMPER, TRIZ, 6-3-5, Mind Mapping, Six Thinking Hats, Idea Tower); (5) Prototyping with a focus on low-fidelity prototypes (digital and physical); (6) Testing prototypes including validation, feedback, and iteration; (7) Use of generative AI in the design thinking and creativity process.

Entrepreneurial Mindset 1 | Seminar (SE) | Coursecode: M260877104

Language of instruction German

Digital Business Proposal & Market Potential

2.50

ECTS

1.00

SWS

The course marks the conclusion of the first semester and lays the foundation for the further program (decision to pursue a personal startup or innovation project). Focus areas: (1) Course objectives and transition to implementation starting in semester 2; (2) Fundamentals of market potential and early opportunity exploration (e.g. TAM-SAM-SOM and market analysis); (3) Pitch sessions by internal & external founders as well as intrapreneurship projects; (4) Development of a digital business proposal in teams; (5) Feedback and coaching sessions including integration of purpose-driven entrepreneurship principles; (6) Decision-making regarding further project pursuit; (7) Preparation for implementation starting in semester 2.

Entrepreneurial Mindset 1 | Lecture/Practical (IL) | Coursecode: M260877103

Language of instruction German

Sustainable and Purpose-Driven Innovation

2.50

ECTS

2.00

SWS

The course teaches the fundamentals of purpose-driven entrepreneurship with a focus on impact, impact measurement, social relevance, and purpose. Through the development of a shared purpose, the innovation teams of the program are also formed. Focus areas: (1) Introduction to impact and purpose in entrepreneurship; (2) Relevance of purpose orientation for entrepreneurial action; (3) Investor perspectives on impact and purpose; (4) Reflection on personal motivation and sense-making; (5) Fundamentals of successful team composition; (6) Methods for team matchmaking and early detection of team dynamics; (7) Using diversity as a resource within the team; (8) Fundamentals and challenges of impact measurement.

Tech Exploration & Innovation | Lecture/Practical (IL) | Coursecode: M260877105

Language of instruction German

Future Tech for Innovators

2.50

ECTS

2.00

SWS

The course provides a solid understanding of technological innovation potential and future-oriented mindsets. Focus areas: (1) Potential of disruptive technologies such as AI, blockchain, XR, IoT, etc. for business and society; (2) Technological gamechangers and hype cycles with real-world use cases; (3) Impact of technological developments – social, ecological, economic; (4) Future-oriented thinking approaches (e.g. Tech Thinking, Critical Thinking, Systems Thinking, Strategic Foresight); (5) Future skills for responsible human-technology interaction and digital leadership (smart decision-making, AI-powered leadership, digital resilience, etc.)

Tech Exploration & Innovation | Project Thesis (PA) | Coursecode: M260877106

Language of instruction German

Startup Lab 1: Experiencing Tech

2.50

ECTS

2.00

SWS

The course provides a foundational technical understanding of hardware, software, networks, and operating systems – including hands-on introductions to programming, Linux, and system interaction. Focus areas: (1) Fundamentals of computer hardware and how it works (2) Introduction to network technologies and their role in IT systems (3) Basic knowledge of the structure, functions, and tasks of operating systems (4) Introduction to the differences between XaaS solutions (IaaS, CaaS, PaaS, FaaS, SaaS) (5) Working with text editors and the terminal for system interaction (6) Structured programming and use of basic software development tools (7) Practical work with Linux systems

Tech Exploration & Innovation | Lecture/Practical (IL) | Coursecode: M260877107

Language of instruction German

Tech Fundamentals for Entrepreneurs

5.00

ECTS

3.00

SWS

This course introduces aspiring entrepreneurs to key digital technologies in a self-paced format, allowing learners to progress at their own speed. Focus areas: (1) Introduction to basic programming concepts and their application (2) Fundamentals of web technologies such as HTML, CSS, JavaScript, and web architectures (3) Introduction to AI systems and practical use of AI-based assistants (4) Basics of digital media technology, including audio, video, and image processing

Entrepreneurial Mindset 2 | Seminar (SE) | Coursecode: M260877202

Language of instruction German

Failure and Focus-Driven Innovation

2.50

ECTS

2.00

SWS

As part of the Entrepreneurial Mindset module, this course focuses on constructive approaches to failure and the development of focus and self-organization skills within an entrepreneurial context. Focus areas: (1) Learning from failure, iteration, and pivoting as part of entrepreneurial practice (2) Developing entrepreneurial competencies with a focus on “Learning from Failure” (3) Enhancing focus and self-organization skills to increase personal effectiveness (4) Planning, executing, and reflecting on a topic-related practical event (e.g., FuckUp Night, founder workshops) (5) Personal and collective reflection to embed the mindset of “Embracing Failure and Focus”

Entrepreneurial Mindset 2 | Lecture/Practical (IL) | Coursecode: M260877203

Language of instruction German

Mastering Presentation and Negotiation Skills

2.50

ECTS

2.00

SWS

This course focuses on the development of compelling pitch presentations and professional negotiation skills in a startup context. Focus areas: (1) Analysis of successful pitch decks regarding structure, storytelling, design, and audience impact (2) Creation and adaptation of pitch decks for various contexts, including formulating a convincing “ASK” (3) Development and application of professional negotiation techniques (e.g. BATNA, framing, deal-making) (4) Preparation for external pitch situations through critical Q&A, feedback integration, and simulations (5) Use of digital tools and AI-supported solutions to optimize pitch decks and presentations, building on digital competencies developed in earlier modules (M2, M3)

Finance & Corporate Innovation | Lecture/Practical (IL) | Coursecode: M260877204

Language of instruction German

Business Plan Deep Dive & Early Stage Funding

2.50

ECTS

2.00

SWS

The course deepens core business competencies for developing robust business plans, with a focus on early-stage startup financing. (1) Structure, composition, and quality criteria of a business plan – building on business model competencies from the first semester (2) Advanced financial planning: revenue, cost, and liquidity planning, break-even analysis, scenario analysis, and relevant KPIs for early-stage projects – based on the Business Fundamentals course and in preparation for M16 Later Stage Finance (3) Financing options for early-stage startups: bootstrapping, business angels, pre-seed/seed investments, grants, crowdfunding, etc. (4) Insight into due diligence and investor perspective: valuation, cap table, termsheets, deal structures, etc. (5) Preparation for investor meetings: integration of pitch decks (Mastering Presentation Skills), investment storytelling & investment Q&A

Finance & Corporate Innovation | Lecture/Practical (IL) | Coursecode: M260877205

Language of instruction German

Corporate Entrepreneurship and Business Succession

2.50

ECTS

2.00

SWS

This course teaches key strategies and tools to foster innovation and entrepreneurial thinking in established companies – covering corporate entrepreneurship, intrapreneurship, and business succession. Focus areas: (1) Potential and strategic relevance of corporate entrepreneurship in established organizations (2) Intrapreneurship as a driver of innovation: roles, processes, success factors, and barriers (3) Forms of co-innovation with external partners (startups, research institutions, SMEs, corporates) (4) Tools and methods for fostering innovation within companies (e.g. innovation labs, lean startup in corporates, corporate venturing) (5) Fundamentals and challenges of business succession: internal and external succession models, succession processes and handover models, stakeholder management, leadership transition, and cultural transformation

Project Work 1: Startup Research | Project Thesis (PA) | Coursecode: M260877207

Language of instruction German

Individual Project Work 1: Startup Research

5.00

ECTS

2.00

SWS

This course introduces academic research in the startup context and supports the individual in-depth analysis of a specific aspect of the team’s innovation project, serving as the foundation for the future master’s thesis. (1) Introduction to academic work: research questions, hypothesis development, and method selection (2) Application of quantitative and qualitative methods (e.g. interviews, surveys, A/B testing, desk research), including the optional use of AI (3) Individual in-depth analysis of an aspect of the student’s own startup/intrapreneurship project (e.g. market, competition, law, ESG/purpose-driven entrepreneurship, IP) (4) Literature research and source evaluation at master’s level, including database use and citation standards (5) Preparation of a scientifically grounded exposé as a foundation for the master’s thesis (6) Individual coaching and feedback on topic and methodology

Software Lifecycle Engineering for Entrepreneurs | Lecture/Practical (IL) | Coursecode: M260877201

Language of instruction German

DevOps Basics: From Code to Live System

5.00

ECTS

3.00

SWS

This course teaches the fundamentals of full-stack development for digital entrepreneurs (partially supported by AI assistance). Focus areas: (1) Full-stack software development (2) OS virtualization (containers) – setup and management (3) Continuous Integration and Deployment (CI/CD) including strategies for source code management (4) Selected aspects of modern software architecture

Startup Lab 2 | Project Thesis (PA) | Coursecode: M260877206

Language of instruction German

Startup Lab 2: Customer Discovery and Product Market Fit

5.00

ECTS

2.00

SWS

Startup Lab 2 forms the business-focused core of the innovation project and is further developed technically in the third semester in Startup Lab 3 (M14); in parallel, Project Work 1 includes individual deep dives into the innovation projects. Key topics: (1) Advanced customer discovery using qualitative methods to build hypotheses about user needs and behavior; (2) Target group selection and identification of a beachhead market based on user feedback and market analysis; (3) Development and testing of low-fidelity MVPs to validate key assumptions with a focus on product–market fit; (4) Competitive analysis, unfair advantage, and linkage to the research work in Project Work 1; (5) Integration of purpose-driven entrepreneurship principles; (6) Project-based work with mentoring, peer feedback, and documentation of validated learning as the basis for Startup Lab 3 and Project Work 2.

Electives 1 | Lecture/Practical (IL) | Coursecode: M260877208

Language of instruction German

Elective 1a for Entrepreneurs: Startup Legal & Tax Essentials

5.00

ECTS

3.00

SWS

This course provides advanced legal and tax fundamentals for startups — from formation and contract/employment law to IP management and the legal structuring of early-stage financing rounds. Focus areas: (1) Relevant legal aspects of founding: basics of corporate law, choosing the right legal form, liability (2) Contract drafting and negotiation (e.g. shareholders’ agreement, equity distribution, NDA, LOI, Slicing Pie Model) (3) Labor law specifics in startups, including employee participation (ESOP, FlexKap) (4) Protection and commercialization of intellectual property (patents, trademarks, copyrights, IP due diligence) (5) Basics of data protection law and the EU AI Act (6) Tax planning and optimization for startups, including funding instruments (7) Early-stage financing rounds from legal and tax perspectives

Electives 1 | Lecture/Practical (IL) | Coursecode: M260877209

Language of instruction German

Elective 1b for Intrapreneurs: Smart Services & Automation

5.00

ECTS

3.00

SWS

This course provides practice-oriented approaches to digital transformation and process innovation in companies — focusing on service-oriented business models, automation, and the use of AI. Focus areas: (1) Business process innovation & digital transformation: analysis and digitization of business processes, methods like BPR and BPMN, KPI-based process controlling (2) Service engineering & smart services: development of digitally supported B2B services, hybrid value propositions, service blueprinting (3) Robotics, automation & AI: RPA fundamentals, use of AI/ML for process improvement, assessment of automation potential (4) Practical projects & labs: development and reflection on service or automation solutions using real-world scenarios

Digital Marketing | Lecture/Practical (IL) | Coursecode: M260877301

Language of instruction German

Digital Marketing, Sales and User Engagement

5.00

ECTS

3.00

SWS

This course provides practice-oriented strategies and tools for digital marketing and sales with a focus on startups and intrapreneurship. Focus areas: (1) Strategic foundations: brand positioning and go-to-market strategies in a digital environment (2) Multichannel marketing: designing and analyzing the customer journey in B2B and B2C contexts (3) E-commerce and sales: platform models, conversion optimization, and digital checkout experience (4) Performance marketing: paid media, KPI-based campaign management, A/B testing (5) Digital storytelling: content strategies, community building, viral mechanisms (6) Customer insights: target group analysis, marketing metrics, campaign controlling (7) Trends in digital marketing: e.g. conversational marketing, AI personalization, or privacy-by-design (8) Practical project: development of a go-to-market and engagement concept

Electives 2 | Lecture/Practical (IL) | Coursecode: M260877308

Language of instruction German

Electives 2: Open Campus – Verticals & Complementary Competences

5.00

ECTS

3.00

SWS

This elective module enables individual deepening of entrepreneurial, digital, or language skills through topic-specific electives and complements the innovation project and/or master’s thesis. Courses can be selected from an elective catalog or—after approval by the program director—from external institutions. Focus areas: (1) Selection of internal or external electives to deepen relevant competencies (2) Content connection to the student’s own innovation project and/or master’s thesis (3) Broad range of topics, from verticals (e.g., Health, AI, Mobility) to complementary skills (e.g., IP, UX/UI, Growth, language) (4) Recognition of external formats with ECTS allocation and performance verification (5) Reflection paper to be assessed by the instructor, focusing on individual learning transfer (6) Peer exchange on content and synergies (7) Accompanying mentoring by the instructor

Entrepreneurial Mindset 3 | Lecture/Practical (IL) | Coursecode: M260877303

Language of instruction German

Leadership, Organisational Design and Agile Innovation Culture

2.50

ECTS

2.00

SWS

This course conveys key concepts and practice-based approaches to leadership, organizational design, and the development of an agile innovation culture — with a particular focus on startups and innovation-driven organizations. Focus areas: (1) Agile, servant, and situational leadership in digital and entrepreneurial contexts (2) Team building and leadership in growth phases: roles, decision-making, high-performance teams (3) Organizational design for startups: structural models, scalability, role distribution (4) New Work & innovation culture: self-organization, hybrid work, feedback culture (5) Change management: classical and modern models (e.g. Kotter, ADKAR) (6) Key action areas in change: communication, processes, culture (7) Transformation journey: steps of successful change (8) Practical examples & reflection: analysis of real transformation processes and application

Entrepreneurial Mindset 3 | Seminar (SE) | Coursecode: M260877302

Language of instruction German

Resilience for Entrepreneurs: Mind, Body, Business

2.50

ECTS

2.00

SWS

This course fosters entrepreneurial resilience by combining physical, organizational, and mental strength and teaches practical strategies for healthy, effective work in startup and intrapreneurship contexts. Focus areas: (1) Healthy working as a digital entrepreneur: mental, physical, and organizational resilience (2) Basics of movement and nutrition to enhance performance in daily life (3) Mental health in the startup context: stress management, burnout prevention, coping with uncertainty (4) Personal resilience strategies: mindfulness, self-regulation, and work-life balance (5) Reflection as a leadership tool: self-awareness, mental clarity, and decision-making in teams (6) Integration into the startup project: individual resilience plans, peer coaching, personal goal setting

Lean Tech & Operations for Startups | Lecture/Practical (IL) | Coursecode: M260877304

Language of instruction German

Cloud Prototyping: Build Smart With Less Code

2.50

ECTS

2.00

SWS

Building on the DevOps Basics course from the 2nd semester, this course teaches practical knowledge and tools for rapid, resource-efficient prototyping using cloud technologies and low-/no-/vibe-code approaches. Focus areas: (1) Introduction to cloud technologies and their application contexts (2) Architectural patterns and methods for rapid prototyping in the cloud (3) Use of low-/no-code services for accelerated development of digital solutions (4) Basics of cloud operations: scaling, security, monitoring, and maintenance

Lean Tech & Operations for Startups | Lecture/Practical (IL) | Coursecode: M260877305

Language of instruction German

Startup Supply Chain Management

2.50

ECTS

2.00

SWS

This course provides practice-relevant knowledge on building and managing supply chains in digital startups — with a focus on resilience, geopolitical developments, and digital tools. Focus areas: (1) Fundamentals of supply chain management in the startup context (2) Impact of geopolitical shifts and new raw material alliances on supply chains (3) Strategies for supply chain resilience (e.g. nearshoring, multi-sourcing) (4) Sustainability and regulatory requirements (e.g. ESG, supply chain law) (5) Procurement strategies and make-or-buy decisions in early stages (6) Digital tools for planning, management, and scaling (7) Case studies and application to students’ own innovation projects

Project Work 2 | Project Thesis (PA) | Coursecode: M260877307

Language of instruction German

Individual Project Work 2: Tech Lighthouse Project

5.00

ECTS

2.00

SWS

This course provides the individual technical specialization of the innovation project from Startup Lab 3 and lays the digital/technological groundwork for the master’s thesis. Building on the team project, students independently develop a technically focused subproject — such as an MVP, architecture concept, prototype, or technology analysis. Focus areas: (1) Development of technical questions related to the student’s own innovation project and upcoming master’s thesis (2) Selection and application of suitable technologies, tools, or frameworks in an individual context (3) Independent technical implementation (4) Documentation of the development process and reflection on technical challenges (5) Technology research, justification of selection, and placement within current developments (6) Individual coaching, peer review, and feedback to further develop the project idea toward the master’s thesis

Startup Lab 3 | Project Thesis (PA) | Coursecode: M260877306

Language of instruction German

Startup Lab 3: Digital MVPs & Technical Feasibility

5.00

ECTS

2.00

SWS

This course forms the technical core of the student’s own innovation project and focuses on the implementation of digital MVPs with regard to technical feasibility, software architecture, and scalability. Focus areas: (1) Design and evaluation of software-based architectures considering scalability, maintainability, and extensibility (2) Technology assessment and selection based on specific MVP requirements (e.g. programming languages, frameworks, cloud services), including definition of roles and skill profiles within the development team (3) Application and reflection of the DevOps lifecycle: development, testing, deployment, monitoring, and iteration (4) Integration of technical insights into the continued development of the startup project (5) Support through coaching, peer feedback, and technical review formats (6) Connection to Project Work 2 for deeper analysis and documentation of technical feasibility

Electives 3 | Practical (PR) | Coursecode: M260877403

Language of instruction German

Electives 3: Interdisciplinary and International Competences

5.00

ECTS

3.00

SWS

This elective module supports the targeted acquisition of interdisciplinary and international competencies. It is implemented through international or interdisciplinary formats. (1) Selection of international or interdisciplinary formats for project-related competence development (2) Connection to the student’s own innovation project or master’s thesis to expand entrepreneurial and technological perspectives (3) Formats such as semesters abroad, internships in startup ecosystems, Blended Intensive Programmes (BIP), or approved external or internal electives (4) Promotion of international networks and interdisciplinary thinking in a global innovation environment (5) Documentation and reflection of learning transfer through a learning report, project contribution or presentation (6) Individual recognition based on appropriate documentation

Growth & Responsible Innovation | Lecture/Practical (IL) | Coursecode: M260877402

Language of instruction German

Digital Resilience: Ethics, Security & Regulation in Tech

2.50

ECTS

2.00

SWS

The course provides legal, security-related, and ethical foundations for responsible digital innovations and strengthens the understanding of regulatory frameworks in the tech context. Focus areas: (1) Data protection and data management: overview of data protection regulations (e.g., GDPR) and their implementation in digital product contexts; (2) Overview and implications of further regulatory frameworks (e.g., EU AI Act) for data-driven systems and startups; (3) Basics of cybersecurity: risks, protection measures, and security principles for digital products; (4) Introduction to selected additional tech regulations: e.g., DORA (Digital Operational Resilience Act), NIS2 (Network and Information Systems Security Directive); (5) Ethical issues in technology development and the use of AI: responsibility, bias, transparency, and technology impact assessment.

Growth & Responsible Innovation | Lecture/Practical (IL) | Coursecode: M260877401

Language of instruction German

Scaling, Later Stage Finance & Exit Strategies

2.50

ECTS

2.00

SWS

The course builds on the course ‘Business Plan Deep Dive & Early Stage Funding’ and deepens strategic and financial competencies for scaling startups, preparing for institutional financing, and exit processes. Focus areas: (1) Strategies for sustainable growth: organization, processes, internationalization, scaling metrics; (2) Later-stage financing: Series A–C, venture capital, venture debt, public funding, strategic investors; (3) Investment readiness & deal structuring: cap table, KPIs, termsheets, liquidation preferences; (4) Preparation for due diligence and investor negotiations; (5) Exit strategies: trade sale, secondary sale, MBO, IPO – options and requirements; (6) Legal, tax, and strategic aspects of exits; (7) Reflection on entrepreneurial and personal exit goals in the context of responsible innovation.

Master´s Thesis and Exam | Modul/Final Examination (FA) | Coursecode: M260877406

Language of instruction German

Master's Exam

1.00

ECTS

0.00

SWS

In the Master’s Exam, students present and defend their master’s thesis and engage in an interdisciplinary oral examination covering relevant study content. Focus areas: (1) Presentation and defense of the master’s thesis: clear presentation of the research project, in-depth discussion of results, answering questions, and linking to the innovation project (2) Interdisciplinary oral exam: academic reflection and discussion of core content from business administration and technology/digitalization as well as from Project Work 1 and 2

Master´s Thesis and Exam | Master's Thesis (MA) | Coursecode: M260877405

Language of instruction German

Master's Thesis

18.00

ECTS

0.50

SWS

As part of the master’s thesis, students conduct an independent research project and write their academic Master’s Thesis based on it. Focus areas: (1) Independent research: planning, execution, and documentation of a research project in the major field of study, ideally building on prior work from Project Work 1 (Business) and 2 (Tech) (2) Scientific thesis or academic project incl. documentation: structured preparation of a master’s thesis according to academic standards, including literature review, data collection/analysis, and reflection on results

Master´s Thesis and Exam | Seminar (SE) | Coursecode: M260877404

Language of instruction German

Master's Thesis Seminar

1.00

ECTS

1.00

SWS

In the Master Thesis Seminar, students reflect on, present, and discuss their research project and the progress of their master’s thesis. Focus areas: (1) Presentation, discussion, and reflection of the master’s thesis: research question, research method, literature sources, preliminary results as well as implications, limitations, further research, and connection to the innovation project (2) Academic work and feedback: application of qualitative and quantitative methods, ethical standards, use of AI, correct citation, academic writing style, and the ability to give and integrate constructive peer feedback

Corporate Entrepreneurship & Co-Innovation | Lecture/Practical (IL) | Coursecode: M230877103

Corporate Entrepreneurship & Co-Innovation

4.00

ECTS

3.00

SWS

This course unit provides the following learning content: The potentials, forms and challenges of entrepreneurship within established organisations: 1) Corporate entrepreneurship 2) Intrapreneurship 3) Co-innovation with external partners. Application of different tools: Co-Innovation Builder, 3 Horizons, Blue Ocean Strategy, Corporate Entrepreneurship Toolbox, Intrapreneurship MOOC and others. 4) Digital transformation of existing business models and strategic partnerships.

Digital Technologies | Lecture/Practical (IL) | Coursecode: M230877104

Digital Technologies

7.00

ECTS

4.00

SWS

This course unit provides the following learning content: A) Technologies for data acquisition 1. Networking of humans, machines and IT 2. Digital retrofitting B) Technologies for data storage and IT integration 1. IoT and IT integration 2. Data architectures and storage systems (e.g. cloud) C) Technologies for customer experience incl. web technologies 1. Web technologies (state-of-the-art technologies + protocols + hosting options) 2. Customer experience (e.g. UI/UX, AR/VR) 3. Mobile applications (e.g. wearables etc.)

Digital Technologies | Project Thesis (PA) | Coursecode: M230877105

Tech Lab 1

3.00

ECTS

1.00

SWS

This course unit provides the following learning content: – Modelling of service components based on requirements specifications using technical tools – Practical implementation of technical modules for digital services

Entrepreneurial Mindset: Be Visionary, a Design Thinker | Project Thesis (PA) | Coursecode: M230877101

Entrepreneurial Mindset: Be Visionary, a Design Thinker

5.00

ECTS

2.00

SWS

This course unit provides the following learning content: – Awareness of the necessity of innovation; – Entrepreneurial mindset: definition, theory and conceptualisation; – Ability to identify business opportunities using creativity techniques and innovation methods; – Design thinking competence: from problem space to innovation space.

New Venture Creation & Strategy for Digital Startups | Lecture/Practical (IL) | Coursecode: M230877102

New Venture Creation & Strategy for Digital Startups

4.00

ECTS

3.00

SWS

This course unit provides the following learning content: A: New Venture Creation 1.) Entrepreneurial theory & lifecycles 2.) Systematic and cyclic business planning approaches 3.) Understanding the entrepreneurial landscape, stakeholders and trends 4.) Steps and decisions for establishing a startup B: Strategy and Planning for Digital Businesses 1.) Strategy for epic businesses 2.) Lean approaches for startups 3.) Strategy validation instruments C: Disciplined Entrepreneurship Approach 1.) Market segmentation 2.) Selecting a beachhead market 3.) Profile the persona for the beachhead market 4.) Calculate the total addressable market (TAM) size for the beachhead market 5.) Full life-cycle use case and value proposition 6.) Charting the competitive position 7.) Setting the pricing framework 8.) Design a business model

Venture Creation: Business Opportunities | Project Thesis (PA) | Coursecode: M230877106

Venture Creation: Business Opportunities

7.00

ECTS

2.00

SWS

This course unit provides the following learning content: A. Market research in the doing – Market segmentation techniques, beachhead market definition, competition analysis, market potential analysis, price testing B. Lean market testing approaches in the doing C. Defining the core and the value proposition

Digital Business Case & Pitch Deck | Project Thesis (PA) | Coursecode: M230877206

Digital Business Case & Pitch Deck

7.00

ECTS

2.00

SWS

This course unit provides the following learning content: A: Methodological analysis of different business models in the digital world B: Preparation of a pitch deck aligned to the relevant target group (funding agency, investor, competition,…) C: Development of a critical Q&A catalogue for one’s own business model in preparation for an external pitch D: Pitch in front a jury with questions on the model, financing, feasibility, plausibility. Links to Styrian and national accelerator programmes, funding providers and business angels are encouraged. E: Integration of external feedback into the existing business model

Digital Marketing & Marketing Research | Lecture/Practical (IL) | Coursecode: M230877203

Digital Marketing & Marketing Research

4.00

ECTS

3.00

SWS

This course unit provides the following learning content: A. Digital marketing strategies, branding and positioning B. Framework for marketing in a digital world: multichannel marketing in the context of B2C, B2B, service and experience marketing C. Digital and analog touchpoints along the customer journey D. E-commerce and subscription models E. Digital brand storytelling F. Media campaigning: social media and performance marketing (online and social media advertising, search engine advertising, app store advertising), marketing automation and CRM G. Consumer insights: digital marketing metrics (KPIs), controlling, reporting, marketing attribution, A/B/n testing H. Trend spotting in digital marketing

Entrepreneurial Mindset: Be Courageous, Focussed and Flexible | Project Thesis (PA) | Coursecode: M230877201

Entrepreneurial Mindset: Be Courageous, Focussed and Flexible

5.00

ECTS

2.00

SWS

This course unit provides the following learning content: A: Research Bite competence research: What entrepreneurial competences make entrepreneurs successful B: Be Visionary: Competence development in the field of innovativeness C: Be Risk-Taking: Competence development in the field of risk-taking and pro-activeness D: Stay Focused: Competence development in the field of focused work

Finance, Fundraising & Innovation Accounting for Startups | Lecture/Practical (IL) | Coursecode: M230877202

Finance, Fundraising & Innovation Accounting for Startups

4.00

ECTS

3.00

SWS

This course unit provides the following learning content: A: Startup & Funding Lifecycle 1.) The financial purpose of a company 2.) The basics of startup funding 3.) Terms & Definitions 4.) Sources of startup funding and funding ecosystem (incl. grants) B: Financial Planning 1.) Thinking like an investor 2.) The financial plan 3.) Key metrics for startups C: Fundraising Strategy 1.) Approaching investors 2.) The art of pitching financials 3.) Investment process

Service Engineering & Digital Business Models | Lecture/Practical (IL) | Coursecode: M230877204

Service Engineering & Digital Business Models

7.00

ECTS

4.00

SWS

A) Position of services in the classification of assets B) Potential benefits of industrial and technical services, C) Methods and instruments of service engineering as an engineering approach to the creation of hybrid (technical) products, D) Value proposition, value creation architecture and customer value, E) Service Level Agreement, F) Types of industrial/technical services, G) Roadmap for a service strategy, H) Existing service categories, I) Technologies for services and qualifications for service professions.

Service Engineering & Digital Business Models | Project Thesis (PA) | Coursecode: M230877205

Tech Lab 2

3.00

ECTS

1.00

SWS

This course unit provides the following learning content: …Independent and transdisciplinary application of engineering methods and approaches of service engineering to (one’s own) business ideas/models. …Modelling of hybrid products and service components using technical tools, …Preparation of sound requirements specifications, …Practical implementation, testing and critical evaluation (of technical modules) of digital services.

Data Technologies | Lecture/Practical (IL) | Coursecode: M230877304

Data Technologies

7.00

ECTS

4.00

SWS

A.) Introduction: General topics and tasks of data science: – Challenges and opportunities of Big Data – Terminology (data science, artificial intelligence, machine learning, …) – Basic tasks and learning types, basic data science strategies – Data science process, data sources, bias – Modelling, simulation, optimisation and prediction B.) Basic data science tools: – Presentation of common tools and their applications – Introduction to programming in Python – Data science relevant packages for Python (e.g. numpy, matplotlib, scikit-learn) C.) Introduction to selected methods of machine learning, for example: – k-means clustering – Neighbourhood methods – Naïve Bayes classification – Decision and classification trees – Neural networks – …

Data Technologies | Project Thesis (PA) | Coursecode: M230877305

Tech Lab 3

3.00

ECTS

1.00

SWS

This project guides the students through the data science process using a concrete example. Students implement at least one of the discussed methods, exploring the method in depth.

Entrepreneurial Mindset: Stay Physically and Mentally Strong | Project Thesis (PA) | Coursecode: M230877301

Entrepreneurial Mindset: Stay Physically and Mentally Strong

5.00

ECTS

2.00

SWS

This course unit provides the following learning content: A. Healthy Work as an Entrepreneur B. Physical Fitness & Nutrition 1. Nutrition 2. Exercise/Sport C. Mental Health 1. Psychological risks in the dynamic startup context 2. Burnout prevention and stress coping strategies 3. Dealing with entrepreneurial uncertainty 4. Work/life balance 5. Reflection as a management tool D. Incorporating corporate health promotion in startups

Leadership & Change Management | Lecture/Practical (IL) | Coursecode: M230877302

Leadership & Change Management

4.00

ECTS

3.00

SWS

This course unit provides the following learning content: A. Current leadership models with a focus on agile leadership B. Team structure in dynamic growth phases C. Organisational development D. New Work E. Fundamentals of change processes 1. Models of change management 2. 10 fields of action in change management 3. Phases and steps in the transformation journey 4. Practical examples

Legal Setup for Startups | Lecture/Practical (IL) | Coursecode: M230877303

Legal Setup for Startups

4.00

ECTS

3.00

SWS

This course unit provides the following learning content: – Legal framework for startups such as: – Establishment of a company; – Manager liability; – Business licence; – IP (copyright, trademarks, patents); – International assertion of rights; – Licencing; – Labour and social law; – Insolvency law.

Simulations & MVP Testing Procedures | Project Thesis (PA) | Coursecode: M230877306

Simulations & MVP Testing Procedures

7.00

ECTS

2.00

SWS

This course unit provides the following learning content: – Overview of evaluation and simulation options – Monte Carlo simulation of the business plan – Fundamentals of agent-based modelling and simulation – Fundamentals of Bayesian methods – Fundamentals of time-series analysis – …

Build Sustainable & Inclusive Businesses | Project Thesis (PA) | Coursecode: M230877401

Build Sustainable & Inclusive Businesses

5.00

ECTS

2.00

SWS

This course unit provides the following learning content: A: Defining Impact & Inclusion 1.) The dimensions of (entrepreneurial) impact 2.) Why purpose matters 3.) From an investor’s POV B: Diversity & Inclusion 1.) The dimensions of diversity 2.) Crunching the numbers: Diversity in the startup landscape C: Impact Measurement 1.) Approaches to measuring impact 2.) Impact as purpose vs metric

Master's Thesis and Master's Exam | Modul/Final Examination (FA) | Coursecode: M230877404

Master's Exam

2.00

ECTS

0.00

SWS

Presentation and defence of the master’s thesis; sitting partial examinations on important contents relevant to the curriculum; the commissional examination is conducted in accordance to the requirements for final examinations in FH master’s degree programmes pursuant to the FHG as amended.

Master's Thesis and Master's Exam | Master's Thesis (MA) | Coursecode: M230877405

Master's Thesis

18.00

ECTS

0.50

SWS

This course unit provides the following learning content: – Carrying out a research project independently – Writing a scientific Master’s thesis independently – Presenting and defending the Master’s thesis – Oral examination on curricular content

Master's Thesis and Master's Exam | Seminar (SE) | Coursecode: M230877403

Master's Thesis Seminar

1.00

ECTS

1.00

SWS

This course unit provides the following learning content: – Scientific research methods (qualitative, quantitative) – Science ethics -Reflection on sources – Correct citation style – Handling of feedback.

Scaling Digital Business Models | Lecture/Practical (IL) | Coursecode: M230877402

Scaling Digital Business Models

4.00

ECTS

3.00

SWS

This course unit provides the following learning content: A. Scaling of Digital Business Models B. Growth Strategies – Internationalisation – Product extensions/innovations – New customer segments C. Growth Hacking