Industrial Design 1
Department of Media & Design

Industrial Design


Design can contribute to a higher quality of life: and our students take on this challenge. They design products and systems for industrial manufacturing – from ski boots to cars and from drilling machines to laptops. The key thing is for industrial designers to approach people’s ever-changing requirements with great sensitivity, intelligence and imagination.

What you will learn:

Design-based project work

4 one-semester projects form an integral part of the course. Supervised by experienced designers, you will engage in practical product and transportation design. You will create the final design models from materials such as hard foam, fibreglass and wood.


Your ability to sketch concepts and drafts quickly and effectively is particularly important for us. You’ll therefore spend lots of time sketching out design objects by hand to create a clear impression of your idea.

Professional internship

The 6-semester course is compact and highly intensive and the work placement in the sixth semester forms an integral part of the training. Various interesting internships at design studios are available from Graz to London and from Vienna to Singapore.


During the first two semesters, you’ll focus on 2D and 3D design which will form the basis of your projects. Students work on issues such as structural layout, shape transition, contrasting forms, colours and proportions in competitive exercises.

Construction and design

CAD stands for Computer Aided Design. 3D CAD software is used to create complex, free-form surfaces. You’ll use different 3D programs to provide you with optimal preparation for your practical work.

A grounding in design theory

You’ll acquire expertise in a range of subjects such as the history, philosophy and methodology of design in order to adopt a critical and responsible approach to the challenges presented by your future activities.

Did you know, …

… that we offer training with a strong practical element?

Our projects include clear links with real-life situations because our guest professors come from practical environments and continue to work in design companies alongside their teaching assignments.

Did you know, …

… that we work for people and the environment?

All product development processes involve various problems. Whether relating to the design of consumer or industrial goods, socially oriented products or lifestyle/ luxury items: the common denominator is the search for a user-oriented, innovative product culture.


Did you know, …

… that we specifically publish design drafts?

We publish selected projects and bachelor and master assignments several times each year under the title ‘Design Mail’. These foldable posters (A1 format) attract a great deal of attention from design offices and from the design departments of various big companies. This enables us to establish direct contact with future employers.

Did you know, …

… that industry sees us as a cooperation partner?

Projects carried out as part of a master programme are supervised by various renowned guest speakers. Our cooperation partners from the world of industry provide us with support in the form of professional designers. These lecturers have recently come from the design departments of various reputable companies such as Audi, BMW, KTM and MINI DESIGN.

Did you know, …

… that students can let their imaginations run wild at our ‘studio’?

Design also fulfils a communicative role. Creating a place where students can exchange ideas was therefore a must. Students now have access to an open space – ‘the studio’. Here creative chaos, skilled craftsmanship and methodological knowledge are combined based on communication.

Did you know, …

… that our training is multi-faceted?

Many design universities offer a clear focus on product design, transportation design, interface or usability. Our curriculum approaches issues in a broad-based manner so that the students can discover their own personal talents and preferences while acquiring practical experience. This helps them choose their master course and career specialisation.